Abstract: Social media create a better opportunity for travelers to search for travel information, select destination and share their personal experiences of the travel. This study proposes a framework which describes the relationships between social media, and positive or negative tourism experience sharing impact on destination choice. To find out new trends of travelers behavioral intention, we propose an extended theoretical model, the Theory of Reasoned Action (TRA). We conducted a survey to analyze three external factors, subjective norms, and positive and negative experience influence on travel destination choice. Structural questionnaire analysis was employed to confirm the proposed research hypothesis within the relationship between consumer influences on the shared experience of social media. The results of the study confirm that sharing positive experiences influence the positive effect of destination choice, while negative experiences decrease the destination selection option. The results indicate that attitudes, subjective norms are passively influenced by shared experience. Moreover, we find that sharing live pictures of travel experiences through social media helps to reduce negative perceptions of the destination brand. This research contribution is useable to the research field as a new determination factor and the findings could be used by destination organization management (DMO) to enhancing their tourism promotion through social media.
Abstract: Scale Invariant Feature Transform (SIFT) has been
widely applied, but extracting SIFT feature is complicated and
time-consuming. In this paper, to meet the demand of the real-time
applications, SIFT is parallelized and optimized on cluster system,
which is named pSIFT. Redundancy storage and communication are
used for boundary data to improve the performance, and before
representation of feature descriptor, data reallocation is adopted to
keep load balance in pSIFT. Experimental results show that pSIFT
achieves good speedup and scalability.