Abstract: Generation Y individuals or Millennials are known for their unique views, work values and motivational needs which implies that, in order to attract and retain those individuals, activities in the area of career management should be given special attention by HRM managers. After a theoretical background on Millennials’ life and work attitudes, an empirical research on career preferences of Millennials in Croatia was described. Empirical research was conducted among 249 members of generation Y. The data analysis revealed that respondents generally perceive promotion opportunities as the most important career aspect; however, job security and work-life balance are almost as important. Furthermore, it was shown that Generation Y is not necessarily a homogenous group. More precisely, women assign greater importance than men to work-life balance and job security. Therefore, HRM managers should adapt career planning activities not only with respect to generational preferences, but individual characteristics as well.
Abstract: Continuous innovation is becoming a necessity if
firms want to stay competitive. Different factors influence the rate of
innovation in a firm, among which corporate culture has often been
recognized among the most important factors. In this paper we argue
that the development of corporate culture that will support and foster
innovation must be accompanied with an appropriate reward system.
A research conducted among Croatian firms showed that a
statistically significant relationship exists among corporate culture
that supports innovations and reward system features.