Abstract: Bringing change to the housing industry requires
multiple efforts from various angles especially to overcome any
resistances in the form of technology, human aspects, financial and
resources. The transition from conventional to sustainable approach
consumes time as it requires changes from different facets in the
industry ranging from individual, organisational to industry level. In
Malaysia, there are various efforts to bring green into the industry but
the progress is low-moderate. Will the current efforts bear larger
fruits in the near future? This study examines the perceptions of the
developers in Malaysia on the future of the green housing sector for
the next 5 years. The introduction of GBI rating system, improvement
of awareness and knowledge among the stakeholders, support from
the government and local industry and the effect of competitive
advantage would support brighter future. Meanwhile, the status quo
in rules and regulation, lack of public interest and demand,
organization disinterest, local authority enforcement and project cost
escalation would hinder a faster progress.