Abstract: Market institutions extension within transit societies
contributes to constituting the new type of middle class and
households livelihood strategies. The middle class households as an
example of prosperity in many cases encourage the ordinary ones to
do the same economic actions. Therefore, practices of using market
institutions by middle class households in transit societies, which are
mostly characterized by huge influence of traditional attitudes, can
carry habitual features for the whole society. Market institutions
consumption habit of the middle class households makes them
trendsetters of economic habits of other households while adapting to
the market economy. Moreover different social-economic positions
of households lead them to different consuming results such as
worsening or improving household economy due to indebtedness.