Abstract: Colour choice has become a common strategy and
correlates highly with marketing. Three broad functions can be
identified for colour in a building context especially applied in
marketing communications, which are its role as an important
parameter in illumination designs, its capacity to influence the visual
appearance of a building in a predictable manner and as an aesthetic
function. The review of literatures shows that colour has an impact on
online marketing communications, and relations between colour, web
and marketing communications.