Abstract: In this paper, a new secure watermarking scheme for
color image is proposed. It splits the watermark into two shares using
(2, 2)- threshold Visual Cryptography Scheme (V CS) with Adaptive
Order Dithering technique and embeds one share into high textured
subband of Luminance channel of the color image. The other share
is used as the key and is available only with the super-user or the
author of the image. In this scheme only the super-user can reveal
the original watermark. The proposed scheme is dynamic in the sense
that to maintain the perceptual similarity between the original and the
watermarked image the selected subband coefficients are modified
by varying the watermark scaling factor. The experimental results
demonstrate the effectiveness of the proposed scheme. Further, the
proposed scheme is able to resist all common attacks even with strong
amplitude.