Abstract: This research focuses on micro-enterprise of
Malaysian Malays that are involved in very small-scaled business
activities. Among them include food stall and burger stall operators,
night market hawkers, grocery store operators as well as construction
and small service activities works. The study seeks to explore why
some micro-entrepreneurs still lag in entrepreneurship and what
needs to be rectified. This quantitative study is conducted on 173
Malay micro-enterprise owners (MEOs) and 58 Malay failed microenterprise
owners (FMEOs) involved in all range of businesses
throughout the state of Perak, Malaysia. The main aims are to
identify the gaps between the failed micro-enterprise owners
(FMEOs) and existing micro-enterprise owners (MEOs) and the
problems faced among FMEOs. The results reveal that the MEOs had
strong motivations and better marketing approaches as compared to
FMEOs. Furthermore, the FMEOs failed in the business ventures
mainly due to lack of management, sales and marketing skills and
poor competitive abilities to keep up with rivals.