Abstract: The majority of the urban areas in Latin America face the challenges associated with city planning and development problems, attributed to human, technical, and economical factors; therefore, we cannot ignore the issues related to climate change because the city modifies the natural landscape in a significant way transforming the radiation balance and heat content in the urbanized areas. These modifications provoke changes in the temperature distribution known as “the heat island effect”. According to this phenomenon, we have the need to conceive the urban planning based on climatological patterns that will assure its sustainable functioning, including the particularities of the climate variability. In the present study, it is identified the Local Climate Zones (LCZ) in the Metropolitan Area of the Aburrá Valley (Colombia) with the objective of relocate the air quality monitoring stations as a partial solution to the problem of how to measure representative air quality levels in a city for a local scale, but with instruments that measure in the microscale.
Abstract: Brand mascots are the cartoon characters, which are mainly designed for advertising or other related marketing purposes. Many brand mascots are extremely popular, since they were presented in commercial advertisements and Line Stickers. Brand Line Stickers could lead the users to identify with the brand and brand mascots, where might influence users to become loyal customers, and share the identity with the brand. The objective of the current study is to examine the effect of brand mascots on consumers’ decision and consumers’ intention to purchase the product. This study involved 400 participants, using cluster sampling from 50 districts in Bangkok metropolitan area. The descriptive analysis shows that using brand mascot causes consumers' positive attitude toward the products, and also heightens the possibility to purchasing the products. The current study suggests the new type of marketing strategy, which is brand fandom. This study has also contributed the knowledge to the area of integrated marketing communication and identification theory.
Abstract: The objectives of this research were to study the level
of influencing factors, leadership, supply chain management,
innovation, competitive advantages, business success, and affecting
factors to the business success of the mobile phone system service
providers in Bangkok Metropolitan. This research was done by the
quantitative approach and the qualitative approach. The quantitative
approach was used for questionnaires to collect data from the 331
mobile service shop managers franchised by AIS, Dtac and
TrueMove. The mobile phone system service providers/shop
managers were randomly stratified and proportionally allocated into
subgroups exclusive to the number of the providers in each network.
In terms of qualitative method, there were in-depth interviews of 6
mobile service providers/managers of Telewiz and Dtac and
TrueMove shop to find the agreement or disagreement with the
content analysis method. Descriptive Statistics, including Frequency,
Percentage, Means and Standard Deviation were employed; also, the
Structural Equation Model (SEM) was used as a tool for data
analysis. The content analysis method was applied to identify key
patterns emerging from the interview responses. The two data sets
were brought together for comparing and contrasting to make the
findings, providing triangulation to enrich result interpretation. It
revealed that the level of the influencing factors – leadership,
innovation management, supply chain management, and business
competitiveness had an impact at a great level, but that the level of
factors, innovation and the business, financial success and nonbusiness
financial success of the mobile phone system service
providers in Bangkok Metropolitan, is at the highest level. Moreover,
the business influencing factors, competitive advantages in the
business of mobile system service providers which were leadership,
supply chain management, innovation management, business
advantages, and business success, had statistical significance at .01
which corresponded to the data from the interviews.
Abstract: This study described the seismic performance evaluation of bridge structures, located near Daegu metropolitan city in Korea. The structural design code or regulatory guidelines is focusing on the protection of brittle failure or collapse in bridges’ lifetime during an earthquake. This paper illustrated the procedure in terms of the safety evaluation of bridges using simple linear elastic 3D Finite Element (FE) model in ABAQUS platform. The design response spectra based on KBC 2009 were then developed, in order to understand the seismic behavior of bridge structures. Besides, the multiple directional earthquakes were applied and it revealed that the most dominated earthquake direction was transverse direction of the bridge. Also, the bridge structure under the compressive stress was more fragile than the tensile stress and the vertical direction of seismic ground motions was not significantly affected to the structural system.
Abstract: The Metropolitan Region of Sao Paulo (MRSP) has suffered from serious water scarcity. Consequently, the most convenient solution has been building wells to extract groundwater from local aquifers. However, it requires constant vigilance to prevent over extraction and future events that can pose serious threat to the population, such as subsidence. Radar imaging techniques (InSAR) have allowed continuous investigation of such phenomena. The analysis of data in the present study consists of 23 SAR images dated from October 2007 to March 2011, obtained by the ALOS-1 spacecraft. Data processing was made with the software GMTSAR, by using the InSAR technique to create pairs of interferograms with ground displacement during different time spans. First results show a correlation between the location of 102 wells registered in 2009 and signals of ground displacement equal or lower than -90 millimeters (mm) in the region. The longest time span interferogram obtained dates from October 2007 to March 2010. As a result, from that interferogram, it was possible to detect the average velocity of displacement in millimeters per year (mm/y), and which areas strong signals have persisted in the MRSP. Four specific areas with signals of subsidence of 28 mm/y to 40 mm/y were chosen to investigate the phenomenon: Guarulhos (Sao Paulo International Airport), the Greater Sao Paulo, Itaquera and Sao Caetano do Sul. The coverage area of the signals was between 0.6 km and 1.65 km of length. All areas are located above a sedimentary type of aquifer. Itaquera and Sao Caetano do Sul showed signals varying from 28 mm/y to 32 mm/y. On the other hand, the places most likely to be suffering from stronger subsidence are the ones in the Greater Sao Paulo and Guarulhos, right beside the International Airport of Sao Paulo. The rate of displacement observed in both regions goes from 35 mm/y to 40 mm/y. Previous investigations of the water use at the International Airport highlight the risks of excessive water extraction that was being done through 9 deep wells. Therefore, it is affirmed that subsidence events are likely to occur and to cause serious damage in the area. This study could show a situation that has not been explored with proper importance in the city, given its social and economic consequences. Since the data were only available until 2011, the question that remains is if the situation still persists. It could be reaffirmed, however, a scenario of risk at the International Airport of Sao Paulo that needs further investigation.
Abstract: Contemporary metropolitan areas and large cities are
dynamic, rapidly growing and continuously changing. Thus, urban
transformations and mutations are not a new phenomenon, but rather
a continuous process. Basic factors of urban transformation are
related to development of technologies, globalisation, lifestyle, etc.,
which in combination with local factors have generated an extremely
great variety of urban development conditions. This article discusses
the main urbanisation processes in Lithuania during last 50-year
period and social factors affecting urban functional mutations.
Abstract: The purposes of this research are to make comparisons in
respect of the behaviors on the use of the services of metered taxi
classified by the demographic factor and to study the influence of the
recognition on service quality having the effect on usage behaviors of
metered taxi services of consumers in Bangkok Metropolitan Areas. The
samples used in this research were 400 metered taxi service users in
Bangkok Metropolitan Areas and questionnaire was used as the tool for
collecting the data. Analysis statistics are mean and multiple regression
analysis. Results of the research revealed that the consumers recognize the
overall quality of services in each aspect include tangible aspects of the
service, responses to customers, assurance on the confidence,
understanding and knowing of customers which is rated at the moderate
level except the aspect of the assurance on the confidence and
trustworthiness which are rated at a high level. For the result of
hypothetical test, it is found that the quality in providing the services on
the aspect of the assurance given to the customers has the effect on the
usage behaviors of metered taxi services and the aspect of the frequency
on the use of the services per month which in this connection. Such
variable can forecast at one point nine percent (1.9%). In addition, quality
in providing the services and the aspect of the responses to customers
have the effect on the behaviors on the use of metered taxi services on the
aspect of the expenses on the use of services per month which in this
connection, such variable can forecast at two point one percent (2.1%).
Abstract: Intermediate cities which also called medium size
cities have an important role in the process of globalization. It is
argued that, in some cases this type of cities may be depopulated or in
otherwise may be transformed as the periphery of metropolitans, so
that the personal identity of the city and its local cultural heritage
could suffer from its neighbor metropolitan. Over the last decades,
the role of tourism in the development process and the cultural
heritage has increased. The impact of tourism on socioeconomic
growth makes motivation for the study of tourism development in
regional and urban planning process. There are evidences that
tourism has a positive impact in local development and makes
economic motivations for cultural heritage protection. In this study,
by considering the role of tourism in local development, especially by
its economic and socio-cultural impacts, it is tried to introduce a
strategy for tourism development through a method of urban planning
for intermediate cities called as Base plan. Damavand is an
intermediate city located in Tehran province, Iran with a high
potential in tourism by its local specific characteristic like social
structure, antiquities and natural attractions. It’s selected as a suitable
case study for intended strategy which is a combination of urban
planning and tourism development methods. Focusing on recognition
of the historical and cultural heritage of Damavand, in this paper
through “base plan methodology” a strategy of urban planning
toward tourism development is prepared in order to make tourism
development as a support for cultural heritage of this city.
Abstract: The paper provides a comprehensive analysis of the
sustainable development in the Belgrade Metropolitan Region - BMA
(level NUTS 2) preliminary evaluating the three chosen components:
1) economic growth and developmental changes; 2) competitiveness;
and 3) territorial concentration and industrial specialization. First, we
identified the main results of development changes and economic
growth by applying Shift-share analysis on the metropolitan level.
Second, the empirical evaluation of competitiveness in the BMA is
based on the analysis of absolute and relative values of eight
indicators by Spider method. Paper shows that the consideration of
the national share, industrial mix and metropolitan/regional share in
total Shift share of the BMA, as well as economic/functional
specialization of the BMA indicate very strong process of
deindustrialization. Allocative component of the BMA economic
growth has positive value, reflecting the above-average sector
productivity compared to the national average. Third, the important
positive role of metropolitan/regional component in decomposition of
the BMA economic growth is highlighted as one of the key results.
Finally, comparative analysis of the industrial territorial
concentration in the BMA in relation to Serbia is based on location
quotient (LQ) or Balassa index as a valid measure. The results
indicate absolute and relative differences in decrease of industry
territorial concentration as well as inefficiency of utilizing territorial
capital in the BMA. Results are important for the increase of regional
competitiveness and territorial distribution in this area as well as for
improvement of sustainable metropolitan and sector policies,
planning and governance on this level.
Abstract: Structural Equation Modeling (SEM) was used to test
a hypothesized model explaining Malaysian hypermarket customers’
perceptions of brand trust (BT), customer perceived value (CPV) and
perceived service quality (PSQ) on building their brand loyalty
(CBL) and generating positive word-of-mouth communication
(WOM). Self-administered questionnaires were used to collect data
from 374 Malaysian hypermarket customers from Mydin, Tesco,
Aeon Big and Giant in Kuala Lumpur, a metropolitan city of
Malaysia. The data strongly supported the model exhibiting that BT,
CPV and PSQ are prerequisite factors in building customer brand
loyalty, while PSQ has the strongest effect on prediction of customer
brand loyalty compared to other factors. Besides, the present study
suggests the effect of the aforementioned factors via customer brand
loyalty strongly contributes to generate positive word of mouth
communication.
Abstract: This work sets out to debate the tensions involved in
the processes of contamination and self-purification in the urban
space, particularly in the streams that run through the Buenos Aires
metropolitan area. For much of their course, those streams are piped;
their waters do not come into contact with the outdoors until they
have reached deeply impoverished urban areas with high levels of
environmental contamination. These are peripheral zones that, until
thirty years ago, were marshlands and fields. They are now densely
populated areas largely lacking in urban infrastructure.
The Cárcova neighborhood, where this project is underway, is in
the José León Suárez section of General San Martín county, Buenos
Aires province. A stretch of José León Suarez canal crosses the
neighborhood. Starting upstream, this canal carries pollutants due to
the sewage and industrial waste released into it. Further downstream,
in the neighborhood, domestic drainage is poured into the stream. In
this paper, we formulate a hypothesis diametrical to the one that
holds that these neighborhoods are the primary source of
contamination, suggesting instead that in the stretch of the canal that
runs through the neighborhood the stream’s waters are actually
cleaned and the sediments accumulate pollutants. Indeed, the
stretches of water that runs through these neighborhoods act as water
processing plants for the metropolis.
This project has studied the different organic-load polluting
contributions to the water in a certain stretch of the canal, the
reduction of that load over the course of the canal, and the
incorporation of pollutants into the sediments. We have found that
the surface water has considerable ability to self-purify, mostly due to
processes of sedimentation and adsorption. The polluting load is
accumulated in the sediments where that load stabilizes slowly by
means of anaerobic processes. In this study, we also investigated the
risks of sediment management and the use of the processes studied
here in controlled conditions as tools of environmental restoration.
Abstract: We are facing serious problems related to long-term
depopulation and an aging society with a falling birth rate in Japan. In
this situation, we are suffering from a shortfall in human resources as
well as a shortage of workforce in rural regions. In addition, we are
struggling with a protracted economic slump and excess concentration
of population in the Tokyo Metropolitan area. It is an urgent national
issue to consider how to live in this country and what kind of structure
of society and administration policy is needed. It is necessary to clarify
people’s desire for their way of living and social assistance to be
provided. The aim of this study is to clarify the characteristics of
regional issues and the degree of their seriousness in local
municipalities of Japan. We conducted a questionnaire survey about
regional agenda in all local municipalities in Japan. We obtained
responses concerning the degree of seriousness of regional issues and
degree of importance of policies. Based on the data gathered from the
survey, it is apparent that many local municipalities are facing an
aging population and declining population. We constructed a model to
analyze factors for declining population. Using the model, it was
clarified that a population’s age structure, job opportunities and
income level affect the decline of population. In addition, we showed
the way of the evaluation of state of local municipality.
Abstract: In the framework of the modernization of the city of
Constantine and in order to restore its status as a regional metropolis
introducing it into the network of cities international metropolises,
has major urban project was launched: project of modernization and
of metropolitanization of the city of Constantine.
Our research project focuses on the management of the project for
the modernization of the city of Constantine (PMMC) focusing on
the management of some aspects of the urban project whose
participation, with the objective assessment of the managerial
approach business.
In this contribution, we focus on two cases revealing taken into
account in our research work on the question of participation of
actors and their organizations. It is "the urban project of
modernization of Constantine" and the operation relating to "the
urban improvement in the city of the Brothers FERRAD in the
district of Zouaghi". This project and this operation with the objective
of improving the living conditions of citizens have faced several
challenges and obstacles that have been in major part the factors of its
failures.
Through this study, we examined the management process and the
mode of organization of the actors of the project as well as the level
of participation of the citizen to finally proposed managerial solutions
toconflict situations observed.
Abstract: The research studies the behaviors based on
sufficiency economy philosophy at individual and community
levelsas well as the satisfaction of the urban community leaders by
collecting data with purposive sampling technique. For in-depth
interviews with 26 urban community leaders, the result shows that
the urban community leaders have good knowledge and
understanding about sufficiency economy philosophy. Especially in
terms of money spending, they must consider the need for living and
be economical. The activities in the community or society should not
take advantage of the others as well as colleagues. At present, most of
the urban community leaders live in sufficient way. They often spend
time with public service, but many families are dealing with debt.
Many communities have some political conflict and high family
allowances because of living in the urban communities with rapid
social and economic changes. However, there are many communities
that leaders have applied their wisdom in development for their
people by gathering and grouping the professionals to form activities
such as making chilli sauce, textile organization, making artificial
flowers to worship the sanctity. The most prominent group is the foot
massage business in Wat Pracha Rabue Tham. This professional
group is supported continuously by the government. One of the
factors in terms of satisfaction used for evaluating community leaders
is the customary administration in brotherly, interdependent way
rather than using the absolute power or controlling power, but using
the roles of leader to perform the activities with their people intently,
determinedly and having public mind for people.
Abstract: The purpose of this project is to carry out an analysis
and determine the profile of actual lean manufacturing processes in
the Metropolitan Area of Bucaramanga. Through the analysis of
qualitative and quantitative variables it was possible to establish how
these manufacturers develop production practices that ensure their
competitiveness and productivity in the market.
In this study, a random sample of metallurgic and wrought iron
companies was applied, following which a quantitative focus and
analysis was used to formulate a qualitative methodology for
measuring the level of lean manufacturing procedures in the industry.
A qualitative evaluation was also carried out through a multivariate
analysis using the Numerical Taxonomy System (NTSYS) program
which should allow for the determination of Lean Manufacturing
profiles.
Through the results it was possible to observe how the companies
in the sector are doing with respect to Lean Manufacturing Practices,
as well as identify the level of management that these companies
practice with respect to this topic. In addition, it was possible to
ascertain that there is no one dominant profile in the sector when it
comes to Lean Manufacturing.
It was established that the companies in the metallurgic and
wrought iron industry show low levels of Lean Manufacturing
implementation. Each one carries out diverse actions that are
insufficient to consolidate a sectoral strategy for developing a
competitive advantage which enables them to tie together a
production strategy.
Abstract: The aim of the study is to determine the relationship between organizational trust level and organizational justice of Municipality officials. Correlational method has been used via descriptive survey model and Organizational Justice Perception Scale, Organizational Trust Inventory and Interpersonal Trust Scale have been applied to 353 participants who work in Konya Metropolitan Municipality and central district municipalities in the study. Frequency as statistical method, Independent Samples t test for binary groups, One Way-ANOVA analyses for multi-groups and Pearson Correlation analysis have been used to determine the relation in the data analysis process.It has been determined in the outcomes of the study that participants have high level of organizational trust, “Interpersonal Trust” is in the first place and there is a significant difference in the favor of male officials in terms of Trust on the Organization Itself and Interpersonal Trust. It has also been understood that officials in district municipalities have higher perception level in all dimensions, there is a significant difference in Trust on the Organization sub-dimension and work status is an important factor on organizational trust perception. Moreover, the study has shown that organizational justice implementations are important in raising trust of official on the organization, administrator and colleagues, and there is a parallel relation between Organizational Trust components and Organizational Trust dimensions.
Abstract: TELUM software is a land use model designed specifically to help metropolitan planning organizations (MPOs) prepare their transportation improvement programs and fulfill their numerous planning responsibilities. In this context obtaining, preparing, and validating socioeconomic forecasts are becoming fundamental tasks for an MPO in order to ensure that consistent population and employment data are provided to travel demand models. Chittenden County Metropolitan Planning Organization of Vermont State was used as a case study to test the applicability of TELUM land use model. The technical insights and lessons learned from the land use model application have transferable value for all MPOs faced with land use forecasting development and transportation modeling.
Abstract: Vacant City of Cape Town-owned land lying unutilized and -productive could be developed for land uses such as urban agriculture that may improve the livelihoods of low income families. The new City of Cape Town zoning scheme includes an Urban Agriculture zoning for the first time. Unstructured qualitative interviews among town planners revealed their optimism about this inclusion as it will provide low-income residents with opportunities to generate an income. An existing farming community at Philippi, located within the municipal boundary of the city, was approached and empirical data obtained through questionnaires provided proof that urban agriculture could be viable in a coastal metropolitan city such as Cape Town even if farmers only produce for their own households. The lease method proposed for urban agriculture is a usufruct agreement conferring the right to another party, other than the legal owner, to enjoy the use and advantages of the property.
Abstract: Kumasi is Ghana’s second largest and fastest growing city with an annual population growth rate of 5.4 percent. A major result of this phenomenon is a growing sprawl at the fringes of the city. This paper assesses the nature, extent and impact of sprawl on Kumasi and examines urban planning efforts at addressing this phenomenon. Both secondary and empirical data were collected from decentralized government departments of the Kumasi Metropolitan Assembly and residents of some sprawling communities. The study reveals that sprawl in the metropolis is rapidly consuming fringe rural communities. This situation has weakened effective management of the metropolis causing problems such as congestion and conversion of peri-urban land into residential use without ancillary infrastructure and social services. The paper recommends effective and timely planning and provision of services as well as an overall economic development and spatial integration through regional planning as a way of achieving a long term solution to sprawl.
Abstract: Nowadays the promotion of the public transportation system in the Bangkok Metropolitan Area is increased such as the “Free Bus for Thai Citizen” Campaign and the prospect of the several MRT routes to increase the convenient and comfortable to the Bangkok Metropolitan area citizens. But citizens do not make full use of them it because the citizens are lack of the data and information and also the confident to the public transportation system of Thailand especially in the time and safety aspects. This research is the Public Transport Planning System by Dijkstra Algorithm: Case Study Bangkok Metropolitan Area by focusing on buses, BTS and MRT schedules/routes to give the most information to passengers. They can choose the way and the routes easily by using Dijkstra STAR Algorithm of Graph Theory which also shows the fare of the trip. This Application was evaluated by 30 normal users to find the mean and standard deviation of the developed system. Results of the evaluation showed that system is at a good level of satisfaction (4.20 and 0.40). From these results we can conclude that the system can be used properly and effectively according to the objective.