Abstract: This research aims to develop ways of lodging
business management of Bang Khonthi community in Samut
Songkram province that are appropriate with the cultural context of
the Bang Khonthi community.
Eight lodging business owners were interviewed. It was found that
lodging business that are family business must be done with passion,
correct understanding of self, culture, nature, Thai way of life,
thorough, professional development, environmentally concerned,
building partnerships with various networks both community level,
and public sector and business cohorts. Public relations should be
done through media both traditional and modern outlets, such as
websites and social networks to provide customers convenience,
security, happiness, knowledge, love and value when travel to Bang
Khonthi. This will also help them achieve sustainability in business,
in line with the 10 Home Stay Standard Thailand.
Suggestions for operators are as follows: Operators need to
improve their public relations work. They need to use technology in
public relations such as the internet. Management standards must be
improved. Souvenir and local products shops should be arranged in
the compound. Product pricing must be set accordingly. They need to
join hands to help each other. Quality of the business operation
should be raised to meet the standards. Educational measures to
reduce the impact caused by tourism on the community such as
efforts to reduce energy consumption.
Abstract: The objectives of this research are to search the
management pattern of Nakhon Pathom lodging entrepreneurs for
sufficient economy ways, to know the threat that affects this sector
and design fit arrangement model to sustain their business with
Nakhon Pathom style. What will happen if they do not use this
approach? Will they have a financial crisis? The data and
information are collected by informal discussions with 12 managers
and 400 questionnaires. A mixed method of both qualitative research
and quantitative research are used. Bent Flyvbjerg’s phronesis is
utilized for this analysis. Our research will prove that sufficient
economy can help small business firms to solve their problems. We
think that the results of our research will be a financial model to
solve many problems of the entrepreneurs and this way will can be a
model for other provinces of Thailand.
Abstract: The objectives of this research are to search the
management pattern of Bang Khonthi lodging entrepreneurs for
sufficient economy ways, to know the threat that affects this sector
and design fit arrangement model to sustain their business with
Samut Songkram style. What will happen if they do not use this
approach? Will they have a financial crisis? The data and information
are collected by informal discussions with 8 managers and 400
questionnaires. A mixed methods of both qualitative research and
quantitative research are used. Bent Flyvbjerg-s phronesis is utilized
for this analysis. Our research will prove that sufficient economy can
help small business firms to solve their problems. We think that the
results of our research will be a financial model to solve many
problems of the entrepreneurs and this way will can be a model for
other provinces of Thailand.
Abstract: This research aimed to study the competency of health
and wellness hotels and resorts in developing use the local natural
resources and wisdom to conform to the national health and wellness
tourism (HWT) strategy by comparing two independent samples,
from Aumpur Muang, Ranong province and Aumpur Muang,
Chiangmai province. And also study in the suggestive direct path to
lead the organization to the sustainable successful.
This research was conduct by using mix methodology; both
quantitative and qualitative data were used. The data of competency
of health and wellness hotels and resorts (HWHR) in developing use
the local natural resources for HWT promoting were collected via
300 set of questionnaires, from 6 hotels and resorts in 2 areas, 3
places from Aumpur Muang, Ranong province and another 3 from
Aumpur Muang, Chiangmai province.
Thestudy of HWHR’s competency in developing use the local
natural resources and wisdom to conform to the national HWT
strategycan be divided into fourmain areas, food and beverages
service, tourism activity, environmental service, and value adding.
The total competency of the Chiangmai sample is importantly
scoredp. value 0.01 higher than the Ranong one while the area of
safety, Chiangmai’s competency is importantly scored 0.05 higher
than the Ranong’scompetency. Others were rated not differently.
Since Chiangmai perform better, then it can be a role model in
developing HTHR or HWT destination.
From the part of qualitative research, content analysis of business
contents and its environments were analyzed. The four stages of
strategic development and plans, from the smallest scale to the largest
scale such a national base were discussed. The HWT: Evolution
model and strategy for lodging Business were suggested. All those
stages must work harmoniously together. The distinctive result
illustrates the need of human resource development as the key point
to create the identity of Thainess on Health and wellness service
providing. This will add-on the value of services and differentiates
ourselves from other competitors. The creative of Thailand’s health
and wellness brand possibly increase loyalty customers which agreed
to be a path of sustainable development.