Abstract: The internet is constantly expanding. Identifying web
links of interest from web browsers requires users to visit each of the
links listed, individually until a satisfactory link is found, therefore
those users need to evaluate a considerable amount of links before
finding their link of interest; this can be tedious and even
unproductive. By incorporating web assistance, web users could be
benefited from reduced time searching on relevant websites. In this
paper, a rough set approach is presented, which facilitates
classification of unlimited available e-vocabulary, to assist web users
in reducing search times looking for relevant web sites. This
approach includes two methods for identifying relevance data on web
links based on the priority and percentage of relevance. As a result of
these methods, a list of web sites is generated in priority sequence
with an emphasis of the search criteria.
Abstract: Web intelligence, if made personal, can fuel the process of building communications around the interests and preferences of each individual customer or prospect, by providing specific behavioral insights about each individual. To become fully efficient, Web intelligence must reach a stage of a high-level maturity, passing throughout a process that involves five steps: (1) Web site analysis; (2) Web site and advertising optimization; (3) Segment targeting; (4) Interactive marketing (online only); and (5) Interactive marketing (online and offline). Discussing these steps in detail, the paper uncovers the real gold mine that is personal-level Web intelligence.