Abstract: The study aims to explore the unaddressed relationship between social capital and consumers’ underlying behavioral intentions. The study postulates that this association is mediated by the role of attitudes and peer influence. The research attains evidence from a usable sample of 673 responses. The majority consists of the young and energetic social media users of Pakistan that utilize virtual communities as a way of life. A variance based structural equation modeling has been applied through SmartPLS 3. The results reveal that social capital exerts a statistically supportive association with both attitudes and peer influence. Contrastingly, this predictor variable shows an insignificant linkage with behavioral intentions but this relationship is fully mediated by consumer attitudes and peer influence. The paper enhances marketing literature with respect to an unexplored society of Pakistan. It also provides a lens for the contemporary advertisers, in terms of supporting their social media campaigns with affiliative and cohesive elements. The study also identifies a series of predictor variables that could further be tested with attitudes, subjective norms and behavioral responses.
Abstract: The influence of Islam on arts can be found primarily
in calligraphy, arabesque designs and architecture. Also, geometric
designs were used quite extensively. Muslim craftsmen produced
stunning designs based on simple geometric principles and traditional
motifs which were used to decorate many surfaces. The idea of
interlacing simple rectilinear lines to form the patterns impressed
Arabs. Nomads of Persia, Turks and Mongols were equally
impressed with the designs so they begin to use them in their homes
in carpet weaving. Islamic designs, motifs and colours which were
used became common place and served to influence people’s tastes.
Modern life style and contemporary products have changed the style
of people’s daily lives, however, people still long for the nomadic
way of life. This is clearly reflected in people’s homes. In a great
many Muslim homes, Islamic decorative motifs can be seen along
with traditional ‘Bedouin’ style furnishing, especially in homes of the
Arabian Peninsula.
Abstract: This research aimed to study the characteristics of a
community in the social, economic and cultural context. This
research used interviews and surveys of the members in the Patthana
Soi Ranongklang community, Dusit District, Bangkok. The results
are as follows: In terms of overall conditions and characteristics, the
Patthana Soi Ranongklang community is located on the property of
the Treasury Department. 50 years ago, the location of this
community consisted of paddy fields with limited convenience in
terms of transportation. Rama V Road was only a small narrow road
accessed only by three-wheelers there were no buses. The majority of
community members moved in from Mak Khawan Rangsan Bridge.
Thus, most community members were either workers or government
officials as they were routers not the owners of the land. Therefore,
there were no primary occupations within the 7 acres of this
community. The development of the community started in 1981. At
present, the community is continuously being developed and
modernization is rapidly flowing in. One of the reasons was because
the main roads were widened, especially Rama V Road that allows
more convenient transportation, leading to heightened citizens’
convenience. In terms of the economy and society, Rama V Road
causes the research to find out the development and expansion of
change in the conditions of the area and buildings. Some buildings
were improved and changed along the time, as well as the
development of new facilities that caused the community members to
continually become more materialistic. In the community, it has well
organized and managed jobs to each part of community members,
and areas were improved to allow the new buildings and apartments.
The trend of jobs became more varied, in terms of both jobs at home,
such as workers, merchandizing and small own businesses, and the
community jobs outside, which became much more convenient to car
drivers as they got used to the narrow roads inside the community.
The location of the community next to Rama V Road also allows
assistance from government agencies to reach the community with
ease. Moreover, the welfare of the community was well taken care of
by the community committee. In terms of education, the research
found that there are two schools: Wat Pracharabuedham School and
Wat Noi Noppakun School that are providing education within the
community. The majority in the community have received Bachelor
degrees. In areas of culture, the research found that the culture,
traditions and beliefs of people in the community were mainly
transferred from the old community: the majorities are Buddhists, so
especially beliefs in Buddhism; the main reason for this is because
the old community was situated near Wat Makut Kasattriyaram.
Therefore, the community members have always had Buddhist
temples as the centre of the community. Later years, more citizens
moved along culture in and bring traditions and beliefs with them.
The community members also took part in building a Dharma hall
named Wat Duang Jai which is 72 year old.
Abstract: This research was to study on background and social
and cultural context of Kamchanoad community for sustainable
tourism management. All data was collected through in-depth
interview with village headmen, community committees, teacher,
monks, Kamchanoad forest field officers and respected senior citizen
above 60 years old in the community who have lived there for more
than 40 years. Altogether there were 30 participants for this research.
After analyzing the data, content from interview and discussion,
Kamchanoad has both high land and low land in the region as well as
swamps that are very capable of freshwater animals’ conservation.
Kamchanoad is also good for agriculture and animal farming. 80% of
Kamchanoad’s land are forest, freshwater and rice farms.
Kamchanoad was officially set up as community in 1994 as “Baan
Nonmuang”. Inhabitants in Kamchanoad make a living by farming
based on sufficiency economy. They have rice farm, eucalyptus farm,
cassava farm and rubber tree farm. Local people in Kamchanoad still
believe in the myth of Srisutto Naga. They are still religious and love
to preserve their traditional way of life. In order to understand how to
create successful tourism business in Kamchanoad, we have to study
closely on local culture and traditions. Outstanding event in
Kamchanoad is the worship of Grand Srisutto, which is on the fullmoon
day of 6th month or Visakhabucha Day. Other big events are
also celebration at the end of Buddhist lent, Naga firework, New
Year celebration, Boon Mahachart, Songkran, Buddhist Lent, Boon
Katin and Loy Kratong. Buddhism is the main religion in
Kamchanoad. The promotion of tourism in Kamchanoad is expected
to help spreading more income for this region. More infrastructures
will be provided for local people as well as funding for youth support
and people activities.
Abstract: The purpose is to study the model and characteristic of
participation of the suitable community to lead to develop permanent
water marketing in Bang Noi Floating Market, Bangkonti District,
Samutsongkhram Province. A total of 342 survey questionnaire was
administered to potential respondents. The researchers interviewed
the leader of the community. Appreciation Influence Control (AIC)
was used to talk with 20 villagers on arena. The findings revealed
that overall, most people had the middle level of the participation in
developing the durable Bang Noi Floating Market, Bangkonti,
Samutsongkhram Province and in aspects of gaining benefits from
developing it with atmosphere and a beautiful view for tourism. For
example, the landscape is beautiful with public utilities. The
participation in preserving and developing Bang Noi Floating Market
remains in the former way of life. The basic factor of person affects
to the participation of people such as age, level of education, career,
and income per month. Most participants are the original hosts that
have houses and shops located in the marketing and neighbor. These
people involve with the benefits and have the power to make a water
marketing strategy, the major role to set the information database. It
also found that the leader and the villagers play the important role in
setting a five-physical database. Data include level of information
such as position of village, territory of village, road, river, and
premises. Information of culture consists of a two-level of
information, interesting point, and Itinerary. The information occurs
from presenting and practicing by the leader and villagers in the
community.All of phases are presented for listening and investigating
database together in both the leader and villagers in the process of
participation.