Abstract: Users in social networks either unicast or broadcast
their messages. At mention is the popular way of unicasting for
Twitter whereas general tweeting could be considered as broadcasting
method. Understanding the information flow and dynamics within
a Social Network and modeling the same is a promising and an
open research area called Information Diffusion. This paper seeks an
answer to a fundamental question - understanding if the at-mention
network or the unicasting pattern in social media is purely random
in nature or is there any user specific selectional preference? To
answer the question we present an empirical analysis to understand
the sociological aspects of Twitter mentions network within a social
network community. To understand the sociological behavior we
analyze the values (Schwartz model: Achievement, Benevolence,
Conformity, Hedonism, Power, Security, Self-Direction, Stimulation,
Traditional and Universalism) of all the users. Empirical results
suggest that values traits are indeed salient cue to understand how
the mention-based communication network functions. For example,
we notice that individuals possessing similar values unicast among
themselves more often than with other value type people. We also
observe that traditional and self-directed people do not maintain very
close relationship in the network with the people of different values
traits.
Abstract: This research aims to investigate the role of social media (Snapchat, Facebook, Twitter, etc.) in our daily lives and its implication on our everyday routine in the form of stressors. The study has been validated by a social media survey with 150 social media users belonging to various age groups. The study explores how social media can make an individual anti-social in his or her life offline. To explain the phenomenon, we have proposed and evaluated a model based on social media usage and stressors including burnout and social overload. Results, through correlation and regression tests, have revealed that with increase in social media usage, social overload and burnout also increases. Evidence for the fact that excessive social media usage causes social overload and burnout has been provided in the study.
Abstract: Twitter is a microblogging platform, where millions of users daily share their attitudes, views, and opinions. Using a probabilistic Latent Dirichlet Allocation (LDA) topic model to discern the most popular topics in the Twitter data is an effective way to analyze a large set of tweets to find a set of topics in a computationally efficient manner. Sentiment analysis provides an effective method to show the emotions and sentiments found in each tweet and an efficient way to summarize the results in a manner that is clearly understood. The primary goal of this paper is to explore text mining, extract and analyze useful information from unstructured text using two approaches: LDA topic modelling and sentiment analysis by examining Twitter plain text data in English. These two methods allow people to dig data more effectively and efficiently. LDA topic model and sentiment analysis can also be applied to provide insight views in business and scientific fields.
Abstract: Check-in locations on social media provide information about an individual’s location. The millions of units of data generated from these sites provide knowledge for human activity. In this research, we used a geolocation service and users’ texts posted on Twitter social media to analyze human mobility. Our research will answer the questions; what are the movement patterns of a citizen? And, how far do people travel in the city? We explore the people trajectory of 201,118 check-ins and 22,318 users over a period of one month in Makassar city, Indonesia. To accommodate individual mobility, the authors only analyze the users with check-in activity greater than 30 times. We used sampling method with a systematic sampling approach to assign the research sample. The study found that the individual movement shows a high degree of regularity and intensity in certain places. The other finding found that the average distance an urban inhabitant can travel per day is as far as 9.6 km.
Abstract: Social media has become an important source of information for the public and the media profession. Some social issues raised on social media are picked up by journalists to report on other platforms. This relationship between social media and mainstream media can sometimes drive public debate or stimulate social movements. The question to examine is in what situations can social media conversations raise awareness and stimulate change on public issues. This study addresses the communication patterns of social media conversations driving covert issues into mainstream media and leading to social advocacy movements. In methodological terms, the study findings are based on a content analysis of Facebook, Twitter, news websites and television media reports on three different case studies – saving Bryde’s whale, protests against a government proposal to downsize the Office of Knowledge Management and Development in Thailand, and a dengue fever campaign. These case studies were chosen because they represent issues that most members of the public do not pay much attention to but social media conversations stimulated public debate and calls to action. This study found: 1) Collective social media conversations can stimulate public debate and encourage change at three levels – awareness, public debate, and action of policy and social change. The level depends on the communication patterns of online users and media coverage. 2) Patterns of communication have to be designed to combine social media conversations, online opinion leaders, mainstream media coverage and call to both online and offline action to motivate social change. Thus, this result suggests that social media is a powerful platform for collective communication and setting the agenda on public issues for mainstream media. However, for social change to succeed, social media should be used to mobilize online movements to move offline too.
Abstract: In the past decade, the social networking app has been growing very rapidly. Geolocation data is one of the important features of social media that can attach the user's location coordinate in the real world. This paper proposes the use of geolocation data from the Twitter social media application to gain knowledge about urban dynamics, especially on human mobility behavior. This paper aims to explore the relation between geolocation Twitter with the existence of people in the urban area. Firstly, the study will analyze the spread of people in the particular area, within the city using Twitter social media data. Secondly, we then match and categorize the existing place based on the same individuals visiting. Then, we combine the Twitter data from the tracking result and the questionnaire data to catch the Twitter user profile. To do that, we used the distribution frequency analysis to learn the visitors’ percentage. To validate the hypothesis, we compare it with the local population statistic data and land use mapping released by the city planning department of Makassar local government. The results show that there is the correlation between Twitter geolocation and questionnaire data. Thus, integration the Twitter data and survey data can reveal the profile of the social media users.
Abstract: The use of social media has become more defined. It has been widely used for the purpose of business. More marketers are now using social media as tools to enhance their businesses. Whereas on the other hand, there are more and more people spending their time through mobile apps to be engaged in the social media sites like YouTube, Facebook, Twitter and others. Social media has even become common in Public Relations (PR). It has become number one platform for creating and sharing content. In view to this, social media has changed the rules in PR where it brings new challenges and opportunities to the profession. Although corporate websites, chat-rooms, email customer response facilities and electronic news release distribution are now viewed as standard aspects of PR practice, many PR practitioners are still struggling with the impact of new media though the implementation of social media is potentially reducing the cost of communication. It is to the point that PR practitioners are not fully embracing new media, they are ill-equipped to do so and they have a fear of the technology. Somehow that social media has become a new style of communication that is characterized by conversation and community. It has become a platform that allows individuals to interact with one another and build relationship among each other. Therefore, in the use of business world, consumers are able to interact with those companies that have joined any social media. Based on their experiences with social networking site interactions, they are also exposed to personal interaction while communicating. This paper is to study the impact of social media to PR. This paper discovers the potential changes of PR practices in a developing country like Malaysia. Eventually the study reflects on how PR practitioners are actually using social media in the country. This paper is based on two theories in its development of this research foundation. Media Ecology Theory is to support the impact and changes to PR. Social Penetration Theory is to reflect on how the use of social media is among PRs. This research is using survey with PR practitioners in its data collection. The results have shown that PR professionals value social media more than they actually use it and the way of organizations communicate had been changed due to the transformation of social media.
Abstract: Urbanization, population growth, climate change and the current increase in water demand have made the adoption of innovative demand management strategies crucial to the water industry. Water conservation in urban areas has to be improved by encouraging consumers to adopt more sustainable habits and behaviours. This includes informing and educating them about their households’ water consumption and advising them about ways to achieve significant savings on a daily basis. This paper presents a study conducted in the context of the European FP7 WISDOM Project. By integrating innovative Information and Communication Technologies (ICT) frameworks, this project aims at achieving a change in water savings. More specifically, behavioural change will be attempted by implementing smart meters and in-home displays in a trial group of selected households within Cardiff (UK). Using this device, consumers will be able to receive feedback and information about their consumption but will also have the opportunity to compare their consumption to the consumption of other consumers and similar households. Following an initial survey, it appeared necessary to implement these in-home displays in a way that matches consumer's motivations to save water. The results demonstrated the importance of various factors influencing people’s daily water consumption. Both the relevant literature on the subject and the results of our survey therefore led us to include within the in-home device a variety of elements. It first appeared crucial to make consumers aware of the economic aspect of water conservation and especially of the significant financial savings that can be achieved by reducing their household’s water consumption on the long term. Likewise, reminding participants of the impact of their consumption on the environment by making them more aware of water scarcity issues around the world will help increasing their motivation to save water. Additionally, peer pressure and social comparisons with neighbours and other consumers, accentuated by the use of online social networks such as Facebook or Twitter, will likely encourage consumers to reduce their consumption. Participants will also be able to compare their current consumption to their past consumption and to observe the consequences of their efforts to save water through diverse graphs and charts. Finally, including a virtual water game within the display will help the whole household, children and adults, to achieve significant reductions by providing them with simple tips and advice to save water on a daily basis. Moreover, by setting daily and weekly goals for them to reach, the game will expectantly generate cooperation between family members. Members of each household will indeed be encouraged to work together to reduce their water consumption within different rooms of the house, such as the bathroom, the kitchen, or the toilets. Overall, this study will allow us to understand the elements that attract consumers the most and the features that are most commonly used by the participants. In this way, we intend to determine the main factors influencing water consumption in order to identify the measures that will most encourage water conservation in both the long and short term.
Abstract: This study aims to investigate the impact of data leak of M&S customers on digital communities. Modern businesses are using digital communities as an important public relations tool for marketing purposes. This form of communication helps companies to build better relationship with their customers which also act as another source of information. The communication between the customers and the organizations is not regulated so users may post positive and negative comments. There are new platforms being developed on a daily basis and it is very crucial for the businesses to not only get themselves familiar with those but also know how to reach their existing and perspective consumers. The driving force of marketing and communication in modern businesses is the digital communities and these are continuously increasing and developing. This phenomenon is changing the way marketing is conducted. The current research has discussed the implications on M&S business performance since the data was exploited on digital communities; users contacted M&S and raised the security concerns. M&S closed down its website for few hours to try to resolve the issue. The next day M&S made a public apology about this incidence. This information was proliferated on various digital communities and it has impacted negatively on M&S brand name, sales and customers. The content analysis approach is being used to collect qualitative data from 100 digital bloggers including social media communities such as Facebook and Twitter. The results and finding provide useful new insights into the nature and form of security concerns of digital users. Findings have theoretical and practical implications. This research will showcase a large corporation utilizing various digital community platforms and can serve as a model for future organizations.
Abstract: Sentiment analysis (SA) has received growing
attention in Arabic language research. However, few studies have yet
to directly apply SA to Arabic due to lack of a publicly available
dataset for this language. This paper partially bridges this gap due to
its focus on one of the Arabic dialects which is the Saudi dialect. This
paper presents annotated data set of 4700 for Saudi dialect sentiment
analysis with (K= 0.807). Our next work is to extend this corpus and
creation a large-scale lexicon for Saudi dialect from the corpus.
Abstract: Data fusion technology can be the best way to extract
useful information from multiple sources of data. It has been widely
applied in various applications. This paper presents a data fusion
approach in multimedia data for event detection in twitter by using
Dempster-Shafer evidence theory. The methodology applies a mining
algorithm to detect the event. There are two types of data in the
fusion. The first is features extracted from text by using the bag-ofwords
method which is calculated using the term frequency-inverse
document frequency (TF-IDF). The second is the visual features
extracted by applying scale-invariant feature transform (SIFT). The
Dempster - Shafer theory of evidence is applied in order to fuse the
information from these two sources. Our experiments have indicated
that comparing to the approaches using individual data source, the
proposed data fusion approach can increase the prediction accuracy
for event detection. The experimental result showed that the proposed
method achieved a high accuracy of 0.97, comparing with 0.93 with
texts only, and 0.86 with images only.
Abstract: Social networking sites such as Twitter and Facebook
attracts over 500 million users across the world, for those users, their
social life, even their practical life, has become interrelated. Their
interaction with social networking has affected their life forever.
Accordingly, social networking sites have become among the main
channels that are responsible for vast dissemination of different kinds
of information during real time events. This popularity in Social
networking has led to different problems including the possibility of
exposing incorrect information to their users through fake accounts
which results to the spread of malicious content during life events.
This situation can result to a huge damage in the real world to the
society in general including citizens, business entities, and others. In this paper, we present a classification method for detecting the
fake accounts on Twitter. The study determines the minimized set of
the main factors that influence the detection of the fake accounts on
Twitter, and then the determined factors are applied using different
classification techniques. A comparison of the results of these
techniques has been performed and the most accurate algorithm is
selected according to the accuracy of the results. The study has been
compared with different recent researches in the same area; this
comparison has proved the accuracy of the proposed study. We claim
that this study can be continuously applied on Twitter social network
to automatically detect the fake accounts; moreover, the study can be
applied on different social network sites such as Facebook with minor
changes according to the nature of the social network which are
discussed in this paper.
Abstract: This paper shows the connection between emoticons and politeness in written computer-mediated communication. It studies if there are some differences in the use of emoticon between Czech and English written tweets. The assumptions about the use of emoticons were based on the use of greetings and thanks in real, faceto-face situations. The first assumption, that welcome greeting phrase would be accompanied by positive emoticon, was correct. But for the farewell greeting are both positive and negative emoticons possible. The results show lower frequency of negative emoticons in this context. There were also quite often found both positive and negative emoticon in the same tweet. The expression of gratitude is associated with positive emotions. The results show that emoticons accompany polite phrases of greeting and thanks very often both in Czech and English. The use of emoticons with studied polite phrases shows that emoticons have become an integral part of these phrases.
Abstract: The exponential growth of social media arouses much
attention on public opinion information. The online forums, blogs,
micro blogs are proving to be extremely valuable resources and are
having bulk volume of information. However, most of the social
media data is unstructured and semi structured form. So that it is
more difficult to decipher automatically. Therefore, it is very much
essential to understand and analyze those data for making a right
decision. The online forums hotspot detection is a promising research
field in the web mining and it guides to motivate the user to take right
decision in right time. The proposed system consist of a novel
approach to detect a hotspot forum for any given time period. It uses
aging theory to find the hot terms and E-K-means for detecting the
hotspot forum. Experimental results demonstrate that the proposed
approach outperforms k-means for detecting the hotspot forums with
the improved accuracy.
Abstract: Traditional document representation for classification
follows Bag of Words (BoW) approach to represent the term weights.
The conventional method uses the Vector Space Model (VSM) to
exploit the statistical information of terms in the documents and they
fail to address the semantic information as well as order of the terms
present in the documents. Although, the phrase based approach
follows the order of the terms present in the documents rather than
semantics behind the word. Therefore, a semantic concept based
approach is used in this paper for enhancing the semantics by
incorporating the ontology information. In this paper a novel method
is proposed to forecast the intraday stock market price directional
movement based on the sentiments from Twitter and money control
news articles. The stock market forecasting is a very difficult and
highly complicated task because it is affected by many factors such
as economic conditions, political events and investor’s sentiment etc.
The stock market series are generally dynamic, nonparametric, noisy
and chaotic by nature. The sentiment analysis along with wisdom of
crowds can automatically compute the collective intelligence of
future performance in many areas like stock market, box office sales
and election outcomes. The proposed method utilizes collective
sentiments for stock market to predict the stock price directional
movements. The collective sentiments in the above social media have
powerful prediction on the stock price directional movements as
up/down by using Granger Causality test.
Abstract: In this paper we are presenting some spamming
techniques their behaviour and possible solutions. We have analyzed
how Spammers enters into online social networking sites (OSNSs) to
target them and diverse techniques used by them for this purpose.
Spamming is very common issue in present era of Internet
especially through Online Social Networking Sites (like Facebook,
Twitter, and Google+ etc.). Spam messages keep wasting Internet
bandwidth and the storage space of servers. On social networking
sites; spammers often disguise themselves by creating fake accounts
and hijacking user’s accounts for personal gains. They behave like
normal user and they continue to change their spamming strategy.
Following spamming techniques are discussed in this paper like
clickjacking, social engineered attacks, cross site scripting, URL
shortening, and drive by download. We have used elgg framework
for demonstration of some of spamming threats and respective
implementation of solutions.
Abstract: Large-scale data stream analysis has become one of
the important business and research priorities lately. Social networks
like Twitter and other micro-blogging platforms hold an enormous
amount of data that is large in volume, velocity and variety.
Extracting valuable information and trends out of these data would
aid in a better understanding and decision-making. Multiple analysis
techniques are deployed for English content. Moreover, one of the
languages that produce a large amount of data over social networks
and is least analyzed is the Arabic language. The proposed paper is a
survey on the research efforts to analyze the Arabic content in
Twitter focusing on the tools and methods used to extract the
sentiments for the Arabic content on Twitter.
Abstract: Nowadays social media information, such as news,
links, images, or VDOs, is shared extensively. However, the
effectiveness of disseminating information through social media
lacks in quality: less fact checking, more biases, and several rumors.
Many researchers have investigated about credibility on Twitter, but
there is no the research report about credibility information on
Facebook. This paper proposes features for measuring credibility on
Facebook information. We developed the system for credibility on
Facebook. First, we have developed FB credibility evaluator for
measuring credibility of each post by manual human’s labelling. We
then collected the training data for creating a model using Support
Vector Machine (SVM). Secondly, we developed a chrome extension
of FB credibility for Facebook users to evaluate the credibility of
each post. Based on the usage analysis of our FB credibility chrome
extension, about 81% of users’ responses agree with suggested
credibility automatically computed by the proposed system.
Abstract: The dramatic rise in the use of Social Media (SM)
platforms such as Facebook and Twitter provide access to an
unprecedented amount of user data. Users may post reviews on
products and services they bought, write about their interests, share
ideas or give their opinions and views on political issues. There is a
growing interest in the analysis of SM data from organisations for
detecting new trends, obtaining user opinions on their products and
services or finding out about their online reputations. A recent
research trend in SM analysis is making predictions based on
sentiment analysis of SM. Often indicators of historic SM data are
represented as time series and correlated with a variety of real world
phenomena like the outcome of elections, the development of
financial indicators, box office revenue and disease outbreaks. This
paper examines the current state of research in the area of SM mining
and predictive analysis and gives an overview of the analysis
methods using opinion mining and machine learning techniques.
Abstract: Botnets are one of the most serious and widespread
cyber threats. Today botnets have been facilitating many
cybercrimes, especially financial, top secret thefts. Botnets can be
available for lease in the market and are utilized by the
cybercriminals to launch massive attacks like DDoS, click fraud,
phishing attacks etc., Several large institutions, hospitals, banks,
government organizations and many social networks such as twitter,
facebook etc., became the target of the botmasters. Recently,
noteworthy researches have been carried out to detect bot, C&C
channels, botnet and botmasters. Using many sophisticated
technologies, botmasters made botnet a titan of the cyber world.
Innumerable challenges have been put forth by the botmasters to the
researchers in the detection of botnet. In this paper we present a
survey of different types of botnet C&C channels and also provide a
comparison of various botnet categories. Finally we hope that our
survey will create awareness for forthcoming botnet research
endeavors.