Abstract: This study aims to explore the joint application of both Boston and Ansoff matrices in the operational development of the product. We conduct deep analysis, by utilizing the Artificial Neural Network, to predict the position of the product in the market while the company is interested in increasing its share. The data are gathered from two industries, called hygiene and detergent. In doing so, the effort is being made by investigating the behavior of top player companies and, recommend strategic orientations. In conclusion, this combination analysis is appropriate for operational development; as well, it plays an important role in providing the position of the product in the market for both hygiene and detergent industries. More importantly, it will elaborate on the company’s strategies to increase its market share related to a combination of the Boston Consulting Group (BCG) Matrix and Ansoff Matrix.
Abstract: As technology-based service industries grow
drastically worldwide; companies are recognizing the importance of
market preoccupancy and have made an effort to capture a large
market to gain the upper hand. To this end, a focus on patents can be
used to determine the properties of a technology, as well as to capture
advantages in technical skills, in comparison with the firm’s
competitors. However, technology-based services largely depend not
only on their technological value but also their economic value, due
to the recognized worth that is passed to a plurality of users. Thus, it
is important to determine whether there are any competitors in the
target areas and what services they provide in any field. Despite this
importance, little effort has been made to systematically benchmark
competitors in order to identify business opportunities. Thus, this
study aims to not only identify each position of technology-centered
service companies in complex market dynamics, but also to discover
new business opportunities. For this, we try to consider both
technology and market environments simultaneously by utilizing
patent data as a representative proxy for technology and trademark
dates as an index for a firm’s target goods and services. Theoretically,
this is one of the earliest attempts to combine patent data and
trademark data to analyze corporate strategies. In practice, the
research results are expected to be used as a decision criterion to
diagnose the economic value that companies can obtain by entering
the market, as well as the technological value to be passed onto their
customers. Thus, the proposed approach can be useful to support
effective technology and business strategies in a firm.
Abstract: Technical analysis comprised by various technical indicators is a holistic way of representing price movement of stocks in the market. Various forms of indicators have evolved from the primitive ones in the past decades. There have been many attempts to introduce volume as a major determinant to determine strong patterns in market forecasting. The law of demand defines the relationship between the volume and price. Most of the traders are familiar with the volume game. Including the time dimension to the law of demand provides a different visualization to the theory. While attempting the same, it was found that there are different thresholds in the market for different companies. These thresholds have a significant influence on the price. This article is an attempt in determining the thresholds for companies using the three dimensional graphs for optimizing the portfolios. It also emphasizes on the magnitude of importance of volumes as a key factor for determining of predicting strong price movements, bullish and bearish markets. It uses a comprehensive data set of major companies which form a major chunk of the Indian automotive sector and are thus used as an illustration.
Abstract: A brief review of the empirical studies on the methodology of the stock market decision support would indicate that they are at a threshold of validating the accuracy of the traditional and the fuzzy, artificial neural network and the decision trees. Many researchers have been attempting to compare these models using various data sets worldwide. However, the research community is on the way to the conclusive confidence in the emerged models. This paper attempts to use the automotive sector stock prices from National Stock Exchange (NSE), India and analyze them for the intra-sectorial support for stock market decisions. The study identifies the significant variables and their lags which affect the price of the stocks using OLS analysis and decision tree classifiers.