Abstract: Business process management (BPM) has become
widely accepted within business community as a means for
improving business performance. However, it is of the highest
importance to incorporate BPM as part of the curriculum at the
university level education in order to achieve the appropriate
acceptance of the method. Goal of the paper is to determine the
current state of education in business process management (BPM) at
the Croatian universities and abroad. It investigates the applied forms
of instruction and teaching methods and gives several proposals for
BPM courses improvement. Since majority of undergraduate and
postgraduate students have limited understanding of business
processes and lack of any practical experience, there is a need for
introducing new teaching approaches. Therefore, we offer some
suggestions for further improvement, among which the introduction
of simulation games environment in BPM education is strongly
recommended.
Abstract: This article concerns with the accessibility of Business
process modelling tools (BPMo tools) and business process
modelling languages (BPMo languages). Therefore the reader will be
introduced to business process management and the authors'
motivation behind this inquiry. Afterwards, the paper will reflect
problems when applying inaccessible BPMo tools. To illustrate these
problems the authors distinguish between two different categories of
issues and provide practical examples. Finally the article will present
three approaches to improve the accessibility of BPMo tools and
BPMo languages.
Abstract: Nowadays companies in all sectors are looking for the
sources of competitive advantages. Holistic marketing approach
searches for their emergence based on the integration of all
components and elements across the organization. Modern marketing
sees the sources of competitive advantage in implementing the latest
managerial practices, motivation, intelligent project management,
knowledge management, collaborative marketing, CSR and, in the
recent years, also in the business process optimization. With the use
of modern tools including business process management and business
process modelling the company can markedly increase its internal
efficiency which can lead not only to lowering the costs but to
creating the environment for optimal customer care, positive
corporate culture and for origination of innovations as well. In the
article the authors analyze the recent trend in this area and introduce
suggestions to companies to identify and optimize the key processes
that have a significant impact of the company´s competitiveness.