Abstract: This paper starts with a critical view of beautiful female images in the mass media being frequently generated by a stereotypical Korean concept of beauty. Several female beauty myths have evolved in Korea during the present decade. Nearly all of them have formed due to a deeply-ingrained androcentric ideology which objectifies women. Mass media causes the public to hold a distorted concept about female beauty. There is a huge gap between women in reality and representative women in the mass media. It is essential to have an unbiased perception of female images presented in the mass media. Due to cosmetic advertisements projecting contemporary images of female beauty to promote products, cosmetics images will be examined in regard to female beauty myths portrayed by the mass media. This paper will analyze features of female beauty myths in Korea and their intrinsic characteristics.
Abstract: This study examines perception of environmental
approach in small and medium-sized enterprises (SMEs) – the
process by which firms integrate environmental concern into
business. Based on a review of the literature, the paper synthesizes
focus on environmental issues with the reflection in a case study in
the Czech Republic. Two themes of corporate environmentalism are
discussed – corporate environmental orientation and corporate
stances toward environmental concerns. It provides theoretical
material on greening organizational culture that is helpful in
understanding the response of contemporary business to
environmental problems. We integrate theoretical predictions with
empirical findings confronted with reality. Scales to measure these
themes are tested in a survey of managers in 229 Czech firms. We
used the process of in-depth questioning. The research question was
derived and answered in the context of the corresponding literature
and conducted research. A case study showed us that environmental
approach is variety different (depending on the size of the firm) in
SMEs sector. The results of the empirical mapping demonstrate
Czech company’s approach to environment and define the problem
areas and pinpoint the main limitation in the expansion of
environmental aspects. We contribute to the debate for recognition of
the particular role of environmental issues in business reality.
Abstract: Risk management is an essential fraction of project management, which plays a significant role in project success. Many failures associated with Web projects are the consequences of poor awareness of the risks involved and lack of process models that can serve as a guideline for the development of Web based applications. To circumvent this problem, contemporary process models have been devised for the development of conventional software. This paper introduces the WPRiMA (Web Project Risk Management Assessment) as the tool, which is used to implement RIAP, the risk identification architecture pattern model, which focuses upon the data from the proprietor-s and vendor-s perspectives. The paper also illustrates how WPRiMA tool works and how it can be used to calculate the risk level for a given Web project, to generate recommendations in order to facilitate risk avoidance in a project, and to improve the prospects of early risk management.
Abstract: In this article the authors are researching cultural
differences between rural and urban characters in case of
contemporary Kazakh cinema.Two motion pictures are analyzed:
“Strizh" (2007) by AbaiKulbai and “Seker" (2009) by
SabitKurmanbekov.According to the authors- opinion ateenage girl
characters in these two films reflect two cultures (urban and rural) of
Kazakh society, which displays complicated socio-cultural processes
of modern Kazakhstan.
Abstract: The proposed paper examines strategies whose aim is
to counter the all too often sighted process of abandonment that
characterizes contemporary cities. The city of Nicosia in Cyprus is
used as an indicative case study, whereby several recent projects are
presented as capitalizing on traditional cultural assets to revive the
downtown. The reuse of existing building stock as museums,
performing arts centers and theaters but also as in the form of various
housing typologies is geared to strengthen the ranks of local residents
and to spur economic growth. Unlike the examples from the 1960s,
the architecture of more recent adaptive reuse for urban regeneration
seems to be geared in reinforcing a connection to the city where the
buildings often reflect the characteristics of their urban context.
Abstract: The primary purpose of this article is an attempt to
find the implication of globalization on education. Globalization has
an important role as a process in the economical, political, cultural
and technological dimensions in the life of the contemporary human
being and has been affected by it. Education has its effects in this
procedure and while influencing it through educating global citizens
having universal human features and characteristics, has been
influenced by this phenomenon too. Nowadays, the role of education
is not just to develop in the students the knowledge and skills
necessary for the new kinds of jobs. If education wants to help
students be prepared of the new global society, it has to make them
engaged productive and critical citizens for the global era, so that
they can reflect about their roles as key actors in a dynamic often
uneven, matrix of economic and cultural exchanges. If education
wants to reinforce and raise the national identity, the value system
and the children and teenagers, it should make them ready for living
in the global era of this century. The used method in this research is
documentary and analyzing the documents. Studies in this field show
globalization has influences on the processes of the production,
distribution and consuming of knowledge. The happening of this
event in the information era has not only provide the necessary
opportunities for the exchanges of education worldwide but also has
privileges for the developing countries which enables them to
strengthen educational bases of their society and have an important
step toward their future.
Abstract: The sustainability of a place depends on a series of factors which contribute to the quality of life, sense of place and recognition of identity. An activity like walking, which in itself is obviously ''sustainable'', can become non sustainable if the context in which it is carried out does not meet the conditions for an adequate quality of life. This work is aimed at proposing the analytical method of Place Maker to identify the elements that do not feature in traditional mapping and which constitute the contemporary identity of the places, and the relative complex map to represent those elements and support sustainable urban identity design. The method's potential for areas with a predominantly pedestrian vocation is illustrated by means of the case study of the Ramblas in Barcelona.
Abstract: Distance education program is a dimension of contemporary and new education technologies. Concepts and applications in this field are the results of a series of educational demands and developments in various communication and education technologies. Distance education applications have some conceptual bases. These are creating new education opportunities, realizing work-education unity, getting democratic in education, lifelong education, tendency to individual matters, effective use of institutions, integration of technology and education, tendency to individual and social needs, taking three dimensional integration as the main principle (publishing, printed materials and face to face education), reaching maximum mass, individual and mass education integrity and education demand and financial matters balance. Economics, Business Administration and Open Education faculties, which have been giving education within Anadolu University since 1982 in Turkey, are carrying on education with nearly 1.000.000 students. The aim of this study is to determine organizational commitment levels of students who have been studying at Anadolu University Economics, Business Administration and Open Education faculties in the scope of affective, continuance and nominative commitment in Allen&Meyer model. In the study, organizational commitment of the Economics, Business Administration and Open Education faculty students, who are receiving education by means of distance education, to their faculties is dealt after introducing Anadolu University Distance Education system which gives higher education via distance education method in Turkey. In order to increase the success level of faculties it is required for students to have high level of organizational commitment to their faculties. A questionnaire has been applied by using “Organizational Commitment Scale", developed by Meyer&Allen to determine organizational commitments of Economics, Business Administration and Open Education students. Organizational commitment is dealt with as affective, continuance and nominative commitment. The questionnaire was applied face to face to randomly chosen 500 students living in Eskişehir and the data was downloaded to the computer by using SPSS program and the results were analyzed in terms of demographic features (gender, age, marital status, years of study, work and income level) of students by using frequency test, ttest and ANOVA test. As a result of these analyses, when the comments of Open Education Faculty students on levels of affective, continuance and nominative commitment to their faculties were examined, it has been revealed that continuance commitment level has the highest rate. Among the female participants; continuance commitment is high in the age range of 30-40, for normative commitment it is 17-22. However no dominant age range was defined for affective commitment. Regarding the marital status; continuance commitment average is higher among married participants; but nominative affective commitment average is higher among single participants. As to the years of study, affective and continuance commitment is higher among senior students while normative commitment is higher among junior students. Moreover; in terms of continuance, affective and normative commitment, those who do not work and have low income have higher level of all there commitment types than those who work and have relatively high income.
Abstract: Human ability is a major source of constraint to manufacturing industries in Nigeria. This paper therefore, discusses the importance of human influences on manufacturing and consequently to industrialization and National development. In this paper, the development of manufacturing was anchored on two main factors; Infrastructural Capacity Development (ICD) and Human Capacity Development (HCD). However, a wider view was given to the HCD and the various contemporary human capacity issues militating against manufacturing in Nigeria. It went further to discuss various ways of acquiring and upgrading workers’ skills and finally, suggestions were made on how to tackle the onerous human capacity issues in manufacturing.
Abstract: The paper presents the results of research on trends in shaping of multifamily buildings in Poland on the example of Wrocław, after Polish accession to the European Union. The study is conducted within the research project: “Trends in creating of multifamily housing development since 2004, on the Wrocław study case" supported by Polish Ministry of Science and Higher Education and will be completed in November 2011. The research involves multifamily buildings completed in the last decade, in term of fundamental urbanization factors such as: building-s coefficient area, useable area, green area (biologically active surface), intensity of building development, amount of dwellings, dwelling area, amount of parking places, numbers of floors, etc. The analysis of these indicators was conducted based on the date obtained in the study of approximately one hundred new housing units, completed in Wroclaw. The analysis attempts to formulate the main trends in creating of housing policy in Poland during the last 10 years in reference to local urban policy.
Abstract: Children and adolescents developing in the worlds of today are facing a getting array of new and old challenges. School counselling is improving rapidly in contemporary education systems around the world. It can be said that counselling system in Turkey was newly borning. In this study, “Family of the Blood" activity is improved with respect to compherensive guidance school program. The sample included 22 adolescents who were high school students. The activity was carried out in 4 sessions, each of which lasted 45 minutes. In the first session, students- personal-social needs were determined. In the second session, in order to warm up, the students were asked three questions consisting of the constructional aspect. In the third session, the counselor and the teacher shared the results of students- responses obtained in the previous session. In the fourth session, the tables formed by students were presented in the classroom. In order to evaluate the activity, three questions were asked of the teacher and counselor. According to the results, the lesson aims of curriculum and counselling aims of curriculum were attained. In the light of literature, the results were discussed and some suggestions were made. It is taken into consideration that the activitiy was beneficial in many respects, similar studies should be carried out in the near future.
Abstract: The improvement of quality of life is the main visible
integrated indicator of state well-being. More and more states pay
attention to define and to achieve social standards of quality of life as
social-economic strategy of development. These standards are
determinate by state features, complex of needs and interests of
individual, family and society.
It still remains in open question: “What is middle class" in
contemporary Kazakhstan. Appearance of new social standards of
quality of life is important indicator of its successful establishment.
The middle class as agent of social, politic and economic reforms
promotes to improve the quality of life of the country. But if consider
a low and a middle stratums of middle class, we can see that high
social expectations and real achievements are still significantly
different.
The article relies on the sociological data, collected during of
search of household-s standards of living in Almaty city and Almaty
region, and case-study of cottage city “Jana Kuat".
Abstract: This article is dedicated to the question of regionalism
and regionalization in contemporary international relations, with a
specific focus on Central Asia. The article addresses the question of
whether or not Central Asia can be referred to as a true geopolitical
region. In addressing this question, the authors examine particular
factors that are essential for the formation of a region, including those
tied to the economy, energy, culture, and labor migration.
Abstract: The term interactive education indicates the meaning
related with multidisciplinary aspects of distance education following
contemporary means around a common basis with different
functional requirements. The aim of this paper is to reflect the new
techniques in education with the new methods and inventions. These
methods are better supplied by interactivity. The integration of
interactive facilities in the discipline of education with distance
learning is not a new concept but in addition the usage of these
methods on design issue is newly being adapted to design education.
In this paper the general approach of this method and after the
analysis of different samples, the advantages and disadvantages of
these approaches are being identified. The method of this paper is to
evaluate the related samples and then analyzing the main hypothesis.
The main focus is to mention the formation processes of this
education. Technological developments in education should be
filtered around the necessities of the design education and the
structure of the system could then be formed or renewed. The
conclusion indicates that interactive methods of education in design
issue is a meaning capturing not only technical and computational
intelligence aspects but also aesthetical and artistic approaches
coming together around the same purpose.
Abstract: In recent years linguistic research has turned
increasing attention to covert/overt strategies to modulate authorial
stance and positioning in scientific texts, and to the recipients'
response. This study discussed some theoretical implications of the
use of rhetoric in scientific communication and analysed qualitative
data from the authoritative The Cognitive Neurosciences III (2004)
volume. Its genre-identity, status and readability were considered, in
the social interactive context of contemporary disciplinary discourses
– in their polyphony of traditional and new, emerging genres.
Evidence was given of the ways its famous authors negotiate and
shape knowledge and research results – explicitly appraising team
work and promoting faith in the fast-paced progress of Cognitive
Neuroscience, also through experiential metaphors – by presenting a
set of examples, ordered according to their dominant rhetorical
quality.
Abstract: Design, as an area of knowledge, is subject to changes that affect it through different approaches, both theoretical and practical; its include matters related with responsibility, environment, social worries, and things alike. Commensurately, such contemporary aspects open room for social initiatives. This scenario begins to be looked at, especially in creative communities. Such proposal for a systemic approach of design is seen as a way to involve the stakeholders in the processes of investigation and of social innovation, which can decisively contribute for the development of traditional local communities. As a theoretical basis for the research, this paper outlines some especial features of design and social innovation, in their particular and in their complementary aspects, as well as in the way they relate with each other.
Abstract: This study aims at investigating factors in research
and development (R&D) growth and exploring the role of R&D
management in enhancing social innovation and productivity
improvement in Iran-s industrial sector. It basically explores the
common types of R&D activities and the industries which benefited
the most from active R&D units in Iran. The researchers generated
qualitative analyses obtained from primary and secondary data.
The primary data have been retrieved through interviews with five
key players (Managing Director, Internal Manager, General Manager,
Executive Manager, and Project Manager) in the industrial sector.
The secondary data acquired from an investigation on Mazandaran, a
province of northern Iran. The findings highlight Iran-s focuses of R
& D on cost reduction and upgrading productivity. Industries that
have benefited the most from active R&D units are metallic,
machinery and equipment design, and automotive.
We rank order the primary effects of R&D on productivity
improvement as follows, industry improvement, economic growth,
using professional human resources, generating productivity and
creativity culture, creating a competitive and innovative environment,
and increasing people-s knowledge.
Generally, low budget dedication and insufficient supply of highly
skilled scientists and engineers are two important obstacles for R&D
in Iran. Whereas, R&D has resulted in improvement in Iranian
society, transfer of contemporary knowledge into the international
market is still lacking.
Abstract: The purpose of this research was to design costume by the inspiration from the configurations, colors and decorations of Thai Royal Barges. The researcher investigated the bibliographies and the important of the Thai Royal Water-Course Procession, configurations and decoration techniques of four Royal Barges history. Furthermore, the researcher combined the contemporary architecture which became part of the four costumes with four patterns in this research. The four costumes designed by applied the physical configuration of the Royal Barge with the fold techniques which create the geometry pattern that are part of the Royal Barge-s decoration and contemporary architecture. Therefore, the researcher united each identity color of the barges with each costume composed with the original patterns by adjusted new layout and resized. Lastly, the new attractive patterns appeared. Nevertheless, the beauty of Thai traditional still remain by using Thai painting figure with black and white color which are the prevalent colors for the contemporary architectures.
Abstract: Trust is essential for further and wider acceptance of
contemporary e-services. It was first addressed almost thirty years
ago in Trusted Computer System Evaluation Criteria standard by
the US DoD. But this and other proposed approaches of that
period were actually solving security. Roughly some ten years ago,
methodologies followed that addressed trust phenomenon at its core,
and they were based on Bayesian statistics and its derivatives, while
some approaches were based on game theory. However, trust is a
manifestation of judgment and reasoning processes. It has to be dealt
with in accordance with this fact and adequately supported in cyber
environment. On the basis of the results in the field of psychology
and our own findings, a methodology called qualitative algebra has
been developed, which deals with so far overlooked elements of trust
phenomenon. It complements existing methodologies and provides a
basis for a practical technical solution that supports management of
trust in contemporary computing environments. Such solution is also
presented at the end of this paper.
Abstract: Most people know through experience and intuition what the word „sport“ means. Sport includes a combination of these configurations when it involves team competitions, tournaments, or matches in dual sports or individual sports. Sport management - it is an area of professional endeavor in which a variety of sport-related managerial careers exist and it is also an area of academic professional preparation. Exists three unique aspects of sport management: sport marketing, sport enterprise financial structures and sport industry career paths. The aim of the paper was to highlight the growing importance of sport in contemporary society, especially to emphasize its socio-economic benefits and refer to the development of sport management and marketing. The article has shown that sport contributes 2-3% to gross domestic product in the Czech Republic and that the demand for experts, specialists educated for the sports manager profession is growing.