Abstract: This research aimed to investigate the relationship
between attitude towards marketing mix, brand image and consumer
behavior of the passengers of low-cost airlines service. This study
employed by quantitative research and the questionnaire was used to
collect the data from 400 sampled of the passengers who have ever
used the low-cost airline services based in Bangkok, Thailand. The
descriptive statistics and Pearson’s correlation analysis were used to
analyze data. The research results revealed that the attitude of the marketing mix
of the low-cost airline services including product, price, place,
promotion and process had related to the consumer behavior on the
aspects of duration of service and frequency of service. While, the
brand image of the low cost airline including the characteristics of
organization, service quality and company identity had related to the
consumer behavior on duration of service, frequency of service and
cost of service at the significant statistically acceptable levels.
Abstract: The understanding of geotechnical characteristics of
near-surface material and the effects of the groundwater is very
important problem in such as site studies. For showing the relations
between seismic data and groundwater, we selected about 25 km2 as
the study area. It has been presented which is a detailed work of
seismic data and groundwater depths of Gokpinar Damp area.
Seismic waves velocity (Vp and Vs) are very important parameters
showing the soil properties. The seismic records were used the
method of the multichannel analysis of surface waves near area of
Gokpinar Damp area. Sixty sites in this area have been investigated
with survey lines about 60 m in length. MASW (Multichannel
analysis of surface wave) method has been used to generate onedimensional
shear wave velocity profile at locations. These shear
wave velocities are used to estimate equivalent shear wave velocity in
the study area at every 2 and 5 m intervals up to a depth of 45 m.
Levels of equivalent shear wave velocity of soil are used the
classified of the study area. After the results of the study, it must be
considered as components of urban planning and building design of
Gokpinar Damp area, Denizli and the application and use of these
results should be required and enforced by municipal authorities.
Abstract: Strong anthropogenic impact has uncontrolled
consequences on the nature of the soil. Hence, up-to-date sustainable
methods of soil state improvement are essential. Investigators provide
the evidence that biochar can positively effects physical, chemical,
and biological soil properties and the abundance of mycorrhizal fungi
which are in the focus of this study. The main aim of the present
investigation is to demonstrate the effect of two types of plant growth
promoting bacteria (PGPB) inoculums along with the beech wood
biochar and mineral N additives on mycorrhizal colonization.
Experiment has been set up in laboratory conditions with containers
filled with arable soil from the protection zone of the main water
source “Brezova nad Svitavou”. Lactuca sativa (lettuce) has been
selected as a model plant. Based on the obtained data, it can be
concluded that mycorrhizal colonization increased as the result of
combined influence of biochar and PGPB inoculums amendment. In
addition, correlation analyses showed that the numbers of main
groups of cultivated bacteria were dependent on the degree of
mycorrhizal colonization.
Abstract: This study aims to investigate the relationships
between human resource management and entrepreneurship in the
view of owner-managers and employees, and among employees with
in the SME in Thailand. The research method used qualitative
method to confirm the phenomenology interest with top management
position which women are regarding their career path by using
purposive sampling method. The results showed that human
resources management has positive relate with the corporate
entrepreneurship are including the recruitment process, training
worker, professional career development and reward system impact
to entrepreneur’s knowledge and innovation of corporate
entrepreneurship in respectively to bring a very reliable way. Then,
the key informant suggested that women’s career experiences
predisposed them to find an alternative route for entrepreneurship,
despite having achieved top management. The understanding factors
that successfully contribute to the development of women
entrepreneurs from career development perspective are critical
endeavour for any type of organization as well.
Abstract: Selling has changed. Selling has taken on aspects of
relationship marketing and sales force play a critical role in
developing long-term relationships between buyers and sellers which
is seen to serve the company’s targets and create success for a long
run. The purpose of this study was to examine what really matters in
buyer-seller encounters and determine what expectations business
buyers have. We studied 17 business buyers by a qualitative
interview. We found that buyers appreciate encounters where the
salesperson face the buyer as a way he or she is as a person, map the
real needs to improve buyers’ business and build up cooperation for
long-term relationship. This study show that personality matters are a
key elements when satisfying business buyers’ expectations.
Abstract: A theoretical study of a humidification
dehumidification solar desalination unit has been carried out to
increase understanding the effect of weather conditions on the unit
productivity. A humidification-dehumidification (HD) solar
desalination unit has been designed to provide fresh water for
population in remote arid areas. It consists of solar water collector
and air collector; to provide the hot water and air to the desalination
chamber. The desalination chamber is divided into humidification
and dehumidification towers. The circulation of air between the two
towers is maintained by the forced convection. A mathematical
model has been formulated, in which the thermodynamic relations
were used to study the flow, heat and mass transfer inside the
humidifier and dehumidifier. The present technique is performed in
order to increase the unit performance. Heat and mass balance has
been done and a set of governing equations has been solved using the
finite difference technique. The unit productivity has been calculated
along the working day during the summer and winter sessions and
has compared with the available experimental results. The average
accumulative productivity of the system in winter has been ranged
between 2.5 to 4 (kg/m2)/day, while the average summer productivity
has been found between 8 to 12 (kg/m2)/day.
Abstract: To maintain a healthy balanced loyalty, whether to art
or society, posits a debatable issue. The artist is always on the look
out for the potential tension between those two realms. Therefore,
one of the most painful dilemmas the artist finds is how to function in
a society without sacrificing the aesthetic values of his/her work. In
other words, the life-long awareness of failure which derives from the
concept of the artist as caught between unflattering social realities
and the need to invent genuine art forms becomes a fertilizing soil for
the artists to be tackled. Thus, within the framework of this dilemma,
the question of the responsibility of the artist and the relationship of
the art to politics will be illuminating. To a larger extent, however, in
drama, this dilemma is represented by the fictional characters of the
play. The present paper tackles the idea of the amorality of the artist in
selected plays by Tom Stoppard. However, Stoppard’s awareness of
his situation as a refugee has led him to keep at a distance from
politics. He tried hard to avoid any intervention into the realms of
political debate, especially in his earliest work. On the one hand, it is
not meant that he did not interest in politics as such, but rather he
preferred to question it than to create a fixed ideological position. On
the other hand, Stoppard’s refusal to intervene in politics is ascribed
to his feeling of gratitude to Britain where he settled. As a result,
Stoppard has frequently been criticized for a lack of political
engagement and also for not leaning too much for the left when he
does engage. His reaction to these public criticisms finds expression
in his self-conscious statements which defensively stressed the
artifice of his work. He, like Oscar Wilde thinks that the
responsibility of the artist is devoted to the realm of his/her art.
Consequently, his consciousness for the role of the artist is truly
reflected in his two plays, Artist Descending a Staircase (1972) and
Travesties (1974).
Abstract: The floor beams of steel buildings, cold-formed steel
floor joists in particular, often require large web openings, which may
affect their shear capacities. A cost effective way to mitigate the
detrimental effects of such openings is to weld/fasten reinforcements.
A difficulty associated with an experimental investigation to establish
suitable reinforcement schemes for openings in shear zone is that
moment always coexists with the shear, and thus, it is impossible to
create pure shear state in experiments, resulting in moment
influenced results. However, Finite Element Method (FEM) based
analysis can be conveniently used to investigate the pure shear
behaviour of webs including webs with reinforced openings. This
paper presents the details associated with the finite element analysis
of thick/thin-plates (representing the web of hot-rolled steel beam,
and the web of a cold-formed steel member) having a large
reinforced opening. The study considered simply-supported
rectangular plates subjected to in-plane shear loadings until failure
(including post-buckling behaviour). The plate was modelled using
geometrically non-linear quadrilateral shell elements, and non-linear
stress-strain relationship based on experiments. Total Langrangian
with large displacement/small strain formulation was used for such
analyses. The model also considered the initial geometric
imperfections. This study considered three reinforcement schemes,
namely, flat, lip, and angle reinforcements. This paper discusses the
modelling considerations and presents the results associated with the
various reinforcement schemes under consideration.
Abstract: Slash or Yaoi fan art is the artwork that contains a
homosexual relationship between fictional male characters, who were
heterosexual in the original media. Previous belief about Slash or
Yaoi fan art is that the fan fiction writers and the fan artists need to
see the equality in romantic relationship. They do not prefer the
pairing of man and woman, since both genders are not equal. The
objectives of the current study are to confirm this belief, and to
examine the relationship between equality found in Slash fan art,
friendship in original media, and violence contained in fan art. Mean
comparisons show that equality could be found in the pairing of hero
and hero, but rarely found in the pairing of hero and villain.
Regression analysis shows that the level of equality in fan art and
friendship in original media are significant predictors of violence
contained in fan art. Since villain-related pairings yield a high level
of violence in fan art and a low level of equality, researchers of future
studies should find the strategies to prevent fans to include villains in
their Slash or Yaoi fan art.
Abstract: The post-rain puddles problem that occurs in the first
yard of Prambanan Temple are often disturbing visitor activity. A
poodle layer and a drainage system had ever built to avoid such a
problem, but puddles still did not stop appearing after rain.
Permeability parameter needs to be determined by using a simpler
procedure to find exact method of solution. The instrument modelling
was proposed according to the development of field permeability
testing instrument. This experiment used a proposed Constant
Discharge method. Constant Discharge method used a tube poured
with constant water flow from unsaturated until saturated soil
condition. Volumetric water content (θ) were monitored by soil
moisture measurement device. The results were correlations between
k and θ which were drawn by numerical approach from Van
Genutchen model. Parameters θr optimum value obtained from the
test was at very dry soil. Coefficient of permeability with a density of
19.8 kN/m3 for unsaturated conditions was in range of 3 x 10-6
cm/sec (Sr=68%) until 9.98 x 10-4 cm/sec (Sr=82%). The equipment
and testing procedure developed in this research was quite effective,
simple and easy to be implemented on determining field soil
permeability coefficient value of sandy soil. Using constant discharge
method in proposed permeability test, value of permeability
coefficient under unsaturated condition can be obtained without
establish soil water characteristic curve.
Abstract: Numerical study of the static response of
homogeneous clay stratum considering a wide range of cohesion and
subject to foundation loads is presented. The linear elastic–perfectly
plastic constitutive relation with the von Mises yield criterion were
utilised to develop a numerically cost effective finite element model
for the soil while imposing a rigid body constrain to the foundation
footing. From the analyses carried out, estimate of the bearing
capacity factor, Nc as well as the ultimate load-carrying capacities of
these soils, effect of cohesion on foundation settlements, stress fields
and failure propagation were obtained. These are consistent with
other findings in the literature and hence can be a useful guide in
design of safe foundations in clay soils for buildings and other
structure.
Abstract: Cooperative groups through much research have been
recognized to churn remarkable achievements instead of solitary or
individualistic efforts. Based on Johnson and Johnson’s model of
cooperative learning, the five key components of cooperation are
positive interdependence, face-to-face promotive interaction,
individual accountability, social skills, and group processing. In
2011, the Malaysian Ministry of Higher Education (MOHE)
introduced the Holistic Student Development policy with the aim to
develop morally sound individuals equipped with lifelong learning
skills. The Community Service project was included in the
improvement initiative. The purpose of this study is to assess the
relationship of team-based learning in facilitating particularly
students’ positive interdependence and face-to-face promotive
interaction. The research methods involve in-depth interviews with
the team leaders and selected team members, and a content analysis
of the undergraduate students’ reflective journals. A significant
positive relationship was found between students’ progressive
outlook towards teamwork and the highlighted two components. The
key findings show that students have gained in their individual
learning and work results through teamwork and interaction with
other students. The inclusion of Community Service as a MOHE
subject resonates with cooperative learning methods that enhances
supportive relationships and develops students’ social skills together
with their professional skills.
Abstract: Highly developed technology and highly competitive
global market highlight the important role of competitive advantages
and operation performances in sustainable company operation.
Activity-Based Costing (ABC) provides accurate operation cost and
operation performance information. Rich literatures provide relevant
research with cases study on Activity-Based Costing application, but
the research on cause relationship between key success factors and its
specific outcome, such as profitability or share market are few. These
relationships provide the ways to handle the key success factors to
achieve the specific outcomes for ensuring to promote the competitive
advantages and operation performances. The main purposes of this
research are exploring the key success paths by Key Success Paths
approach which will lead the ways to apply Activity-Base Costing.
The Key Success Paths is the innovative method which is exploring
the cause relationships and explaining what are the effects of key
success factors to specific outcomes of Activity-Based Costing
implementation. The cause relationships between key success factors
and successful specific outcomes are Key Success Paths (KSPs). KSPs
are the guidelines to lead the cost management strategies to achieve the
goals of competitive advantages and operation performances. The
research findings indicate that good management system design may
affect the well outcomes of Activity-Based Costing application and
achieve to outstanding competitive advantage, operating performance
and profitability as well by KSPs exploration.
Abstract: This study was aimed to measure effective transverse
relaxation rates (R2*) in the liver and muscle of normal New Zealand
White (NZW) rabbits. R2* relaxation rate has been widely used in
various hepatic diseases for iron overload by quantifying iron contents
in liver. R2* relaxation rate is defined as the reciprocal of T2*
relaxation time and mainly depends on the constituents of tissue.
Different tissues would have different R2* relaxation rates. The signal
intensity decay in Magnetic resonance imaging (MRI) may be
characterized by R2* relaxation rates. In this study, a 1.5T GE Signa
HDxt whole body MR scanner equipped with an 8-channel high
resolution knee coil was used to observe R2* values in NZW rabbit’s
liver and muscle. Eight healthy NZW rabbits weighted 2 ~ 2.5 kg were
recruited. After anesthesia using Zoletil 50 and Rompun 2% mixture,
the abdomen of rabbit was landmarked at the center of knee coil to
perform 3-plane localizer scan using fast spoiled gradient echo
(FSPGR) pulse sequence. Afterwards, multi-planar fast gradient echo
(MFGR) scans were performed with 8 various echo times (TEs) to
acquire images for R2* measurements. Regions of interest (ROIs) at
liver and muscle were measured using Advantage workstation.
Finally, the R2* was obtained by a linear regression of ln(sı) on TE.
The results showed that the longer the echo time, the smaller the signal
intensity. The R2* values of liver and muscle were 44.8 ± 10.9 s-1 and
37.4 ± 9.5 s-1, respectively. It implies that the iron concentration of
liver is higher than that of muscle. In conclusion, the more the iron
contents in tissue, the higher the R2*. The correlations between R2*
and iron content in NZW rabbits might be valuable for further
exploration.
Abstract: High Performance Liquid Chromatography (HPLC)
method was developed and validated for simultaneous estimation of
6-Gingerol(6G) and 6-Shogaol(6S) in joint pain relief gel containing
ginger extract. The chromatographic separation was achieved by
using C18 column, 150 x 4.6mm i.d., 5μ Luna, mobile phase
containing acetonitrile and water (gradient elution). The flow rate
was 1.0 ml/min and the absorbance was monitored at 282 nm. The
proposed method was validated in terms of the analytical parameters
such as specificity, accuracy, precision, linearity, range, limit of
detection (LOD), limit of quantification (LOQ), and determined
based on the International Conference on Harmonization (ICH)
guidelines. The linearity ranges of 6G and 6S were obtained over 20-
60 and 6-18 μg/ml respectively. Good linearity was observed over the
above-mentioned range with linear regression equation Y= 11016x-
23778 for 6G and Y = 19276x-19604 for 6S (x is concentration of
analytes in μg/ml and Y is peak area). The value of correlation
coefficient was found to be 0.9994 for both markers. The limit of
detection (LOD) and limit of quantification (LOQ) for 6G were
0.8567 and 2.8555 μg/ml and for 6S were 0.3672 and 1.2238 μg/ml
respectively. The recovery range for 6G and 6S were found to be
91.57 to 102.36 % and 84.73 to 92.85 % for all three spiked levels.
The RSD values from repeated extractions for 6G and 6S were 3.43
and 3.09% respectively. The validation of developed method on
precision, accuracy, specificity, linearity, and range were also
performed with well-accepted results.
Abstract: This paper discusses the thematic structure of Yoruba
popular music of Southwest Nigeria. It examines the use of themes
and variations in early and contemporary Juju music. The work is an
outcome of a research developed by the author in his doctoral studies
at the University of Lagos, Nigeria, with the aim of analyzing the
thematic and motivic developments in Yoruba popular genres.
Observations, interviews, live recordings and CDs were used as
methods for eliciting information. Field recordings and CDs of
selected musical samples were also transcribed and notated. The
research established the prevalent use of string of themes by Juju
musicians as a compositional technique in moving from one musical
section to another, as they communicate the verbal messages in their
song. These themes consist of the popular ‘call and response’ form
found in most African music, analogous to the western ‘subject and
answer’ style of the fugue or sonata form, although without the tonic–
dominant relations. Due to the short and repetitive form of African
melodies and rhythms, a theme is restated as a variation, where its
rhythmic and melodic motifs are stylistically developed and repeated,
but still retaining its recognizable core musical structure. The
findings of this study showed that Juju musicians generally often
employ a thematic plan where new themes are used to arrange the
songs into sections, and each theme is developed into variations in
order to further expand the music, eliminate monotony, and create
musical aesthetics, serving as hallmark of its musical identity. The
study established the musical and extra-musical attributes of the
genre, while recommending further research towards analyzing the
various compositional techniques employed in African popular
genres.
Abstract: The paper will focus on the strategic development
deriving from the evolution of the traditional courtyard spatial
organization towards a new, contemporary sustainable way of living.
New sustainable approaches that engulf the social issues, the notion
of place, the understanding of weather architecture blended together
with the bioclimatic behavior will be seen through a series of
experimental case studies in the island of Cyprus, inspired and
originated from its traditional wisdom, ranging from small scale of
living to urban interventions. Weather and nature will be seen as co-architectural authors with
architects. Furthermore, the building will be seen not as an object but
rather as a vessel of human activities. This will further enhance the
notion of merging the material and immaterial, the built and unbuilt,
subject-human, and the object-building. This eventually will enable
to generate the discussion of the understanding of the building in
relation to the place and its inhabitants, where the human topography
is more important than the material topography. The specificities of
the divided island and the dealing with sites that are in vicinity with
the diving Green Line will further trigger explorations dealing with
the regeneration issues and the social sustainability offering
unprecedented opportunities for innovative sustainable ways of
living. Opening up a discourse with premises of weather-nature, materialimmaterial,
human-material topographies in relation to the contested
sites of the borders will lead us to develop innovative strategies for a
profound, both technical and social sustainability, which fruitfully
yields to innovative living built environments, responding to the ever
changing environmental and social needs. As a starting point, a case study in Kaimakli in Nicosia, a
refurbishment with an extension of a traditional house, already
engulfs all the traditional/ vernacular wisdom of the bioclimatic
architecture. The project focusses on the direct and quite obvious
bioclimatic features such as south orientation and cross ventilation.
Furthermore, it tries to reinvent the adaptation of these parameters in
order to turn the whole house to a contemporary living environment.
In order to succeed this, evolutions of traditional architectural
elements and spatial conditions are integrated in a way that does not
only respond to some certain weather conditions, but they integrate
and blend the weather within the built environment. A series of
innovations aiming at maximum flexibility is proposed. The house
can finally be transformed into a winter enclosure, while for the most
part of the year it turns into a ‘camping’ living environment. Parallel to experimental interventions in existing traditional units,
we will proceed examining the implementation of the same
developed methodology in designing living units and complexes.
Malleable courtyard organizations that attempt to blend the
traditional wisdom with the contemporary needs for living, the
weather and nature with the built environment will be seen tested in
both horizontal and vertical developments. Social activities are seen as directly affected and forged by the
weather conditions thus generating a new social identity of people where people are directly involved and interacting with the weather.
The human actions and interaction with the built, material
environment in order to respond to weather will be seen as the result
of balancing the social with the technological sustainability, the
immaterial, and the material aspects of the living environment.
Abstract: The fundamental issue in understanding the origin and
growth mechanism of nanomaterials, from a fundamental unit is a big
challenging problem to the scientists. Recently, an immense attention
is generated to the researchers for prediction of exceptionally stable
atomic cluster units as the building units for future smart materials.
The present study is a systematic investigation on the stability and
electronic properties of a series of bimetallic (semiconductor-alkaline
earth) clusters, viz., BxMg3 (x=1-5) is performed, in search for
exceptional and/ or unusual stable motifs. A very popular hybrid
exchange-correlation functional, B3LYP along with a higher basis
set, viz., 6-31+G[d,p] is employed for this purpose under the density
functional formalism. The magic stability among the concerned
clusters is explained using the jellium model. It is evident from the
present study that the magic stability of B4Mg3
cluster arises due to
the jellium shell closure.
Abstract: Magnetic Resonance Imaging (MRI) is one of the
most important medical imaging modality. Subjective assessment of
the image quality is regarded as the gold standard to evaluate MR
images. In this study, a database of 210 MR images which contains
ten reference images and 200 distorted images is presented. The
reference images were distorted with four types of distortions: Rician
Noise, Gaussian White Noise, Gaussian Blur and DCT compression.
The 210 images were assessed by ten subjects. The subjective scores
were presented in Difference Mean Opinion Score (DMOS). The
DMOS values were compared with four FR-IQA metrics. We have
used Pearson Linear Coefficient (PLCC) and Spearman Rank Order
Correlation Coefficient (SROCC) to validate the DMOS values. The
high correlation values of PLCC and SROCC shows that the DMOS
values are close to the objective FR-IQA metrics.
Abstract: Recently, many users have begun to frequently share
their opinions on diverse issues using various social media. Therefore,
numerous governments have attempted to establish or improve
national policies according to the public opinions captured from
various social media. In this paper, we indicate several limitations of
the traditional approaches to analyze public opinion on science and
technology and provide an alternative methodology to overcome these
limitations. First, we distinguish between the science and technology
analysis phase and the social issue analysis phase to reflect the fact that
public opinion can be formed only when a certain science and
technology is applied to a specific social issue. Next, we successively
apply a start list and a stop list to acquire clarified and interesting
results. Finally, to identify the most appropriate documents that fit
with a given subject, we develop a new logical filter concept that
consists of not only mere keywords but also a logical relationship
among the keywords. This study then analyzes the possibilities for the
practical use of the proposed methodology thorough its application to
discover core issues and public opinions from 1,700,886 documents
comprising SNS, blogs, news, and discussions.