Abstract: The goal of this study was to disclose the core of the advertising research based on the psychological aspects by acquainting with the nature of advertising research and revealing the importance of psychological aspects of advertising during the advertising research. The growing interest in consumer response to advertisement served as an encouragement to make the analysis of psychological aspects of the advertising research, because the information obtained during the advertising research helps to answer the question how advertising really works. In the research analysis focuses on the nature of advertising research. The place of advertising research in advertisement planning process and the advertising research process are unfolded. Moreover, the importance of psychological aspects in the advertising research is being examined. The certain psychological aspects like the particularities of advertising communication process, psychological process that are active at advertising acceptance and awareness process as well as the advertising effects are analysed in more detail.
Abstract: Logistics is part of the supply chain processes that
plans, implements, and controls the efficient and effective forward
and reverse flow and storage of goods, services, and related
information between the point of origin and the point of consumption
in order to meet customer requirements. This research aims to
investigate the current status and future direction of the use of
Information Technology (IT) for logistics, focusing on Supply Chain
Management (SCM) and E-Commerce adoption in Malaysia.
Therefore, this research stresses on the type of technology being
adopted, factors, benefits and barriers affecting the innovation in
SCM and E-Commerce technology adoption among Logistics
Service Providers (LSP). A mailed questionnaire survey was
conducted to collect data from 265 logistics companies in Johor. The
research revealed a high level of SCM technology adoption among
LSP as they had adopted SCM technology in various business
processes while they perceived a high level of benefits from SCM
adoption.
Abstract: Supply Chain Management (SCM) is the integration
between manufacturer, transporter and customer in order to form one
seamless chain that allows smooth flow of raw materials, information
and products throughout the entire network that help in minimizing
all related efforts and costs. The main objective of this paper is to
develop a model that can accept a specified number of spare-parts
within the supply chain, simulating its inventory operations
throughout all stages in order to minimize the inventory holding
costs, base-stock, safety-stock, and to find the optimum quantity of
inventory levels, thereby suggesting a way forward to adapt some
factors of Just-In-Time to minimizing the inventory costs throughout
the entire supply chain. The model has been developed using Micro-
Soft Excel & Visual Basic in order to study inventory allocations in
any network of the supply chain. The application and reproducibility
of this model were tested by comparing the actual system that was
implemented in the case study with the results of the developed
model. The findings showed that the total inventory costs of the
developed model are about 50% less than the actual costs of the
inventory items within the case study.
Abstract: This paper presents an approach based on the
adoption of a distributed cognition framework and a non parametric
multicriteria evaluation methodology (DEA) designed specifically to
compare e-commerce websites from the consumer/user viewpoint. In
particular, the framework considers a website relative efficiency as a
measure of its quality and usability. A website is modelled as a black
box capable to provide the consumer/user with a set of
functionalities. When the consumer/user interacts with the website to
perform a task, he/she is involved in a cognitive activity, sustaining a
cognitive cost to search, interpret and process information, and
experiencing a sense of satisfaction. The degree of ambiguity and
uncertainty he/she perceives and the needed search time determine
the effort size – and, henceforth, the cognitive cost amount – he/she
has to sustain to perform his/her task. On the contrary, task
performing and result achievement induce a sense of gratification,
satisfaction and usefulness. In total, 9 variables are measured,
classified in a set of 3 website macro-dimensions (user experience,
site navigability and structure). The framework is implemented to
compare 40 websites of businesses performing electronic commerce
in the information technology market. A questionnaire to collect
subjective judgements for the websites in the sample was purposely
designed and administered to 85 university students enrolled in
computer science and information systems engineering
undergraduate courses.
Abstract: Protection and proper management of archaeological heritage are an essential process of studying and interpreting the generations present and future. Protecting the archaeological heritage is based upon multidiscipline professional collaboration. This study aims to gather data by different sources (Photogrammetry and Geographic Information System (GIS)) integrated for the purpose of documenting one the of significant archeological sites (Ahl-Alkahf, Jordan). 3D modeling deals with the actual image of the features, shapes and texture to represent reality as realistically as possible by using texture. The 3D coordinates that result of the photogrammetric adjustment procedures are used to create 3D-models of the study area. Adding Textures to the 3D-models surfaces gives a 'real world' appearance to the displayed models. GIS system combined all data, including boundary maps, indicating the location of archeological sites, transportation layer, digital elevation model and orthoimages. For realistic representation of the study area, 3D - GIS model prepared, where efficient generation, management and visualization of such special data can be achieved.
Abstract: As mobile ad hoc networks (MANET) have different
characteristics from wired networks and even from standard wireless
networks, there are new challenges related to security issues that
need to be addressed. Due to its unique features such as open nature,
lack of infrastructure and central management, node mobility and
change of dynamic topology, prevention methods from attacks on
them are not enough. Therefore intrusion detection is one of the
possible ways in recognizing a possible attack before the system
could be penetrated. All in all, techniques for intrusion detection in
old wireless networks are not suitable for MANET. In this paper, we
classify the architecture for Intrusion detection systems that have so
far been introduced for MANETs, and then existing intrusion
detection techniques in MANET presented and compared. We then
indicate important future research directions.
Abstract: Traditional higher-education classrooms allow lecturers to observe students- behaviours and responses to a particular pedagogy during learning in a way that can influence changes to the pedagogical approach. Within current e-learning systems it is difficult to perform continuous analysis of the cohort-s behavioural tendency, making real-time pedagogical decisions difficult. This paper presents a Virtual Learning Process Environment (VLPE) based on the Business Process Management (BPM) conceptual framework. Within the VLPE, course designers can model various education pedagogies in the form of learning process workflows using an intuitive flow diagram interface. These diagrams are used to visually track the learning progresses of a cohort of students. This helps assess the effectiveness of the chosen pedagogy, providing the information required to improve course design. A case scenario of a cohort of students is presented and quantitative statistical analysis of their learning process performance is gathered and displayed in realtime using dashboards.
Abstract: Wireless Sensor networks have a wide spectrum of civil and military applications that call for secure communication such as the terrorist tracking, target surveillance in hostile environments. For the secure communication in these application areas, we propose a method for generating a hierarchical key structure for the efficient group key management. In this paper, we apply A* algorithm in generating a hierarchical key structure by considering the history data of the ratio of addition and eviction of sensor nodes in a location where sensor nodes are deployed. Thus generated key tree structure provides an efficient way of managing the group key in terms of energy consumption when addition and eviction event occurs. A* algorithm tries to minimize the number of messages needed for group key management by the history data. The experimentation with the tree shows efficiency of the proposed method.
Abstract: Rural villagers in Thailand have unique skill for producing craft using local materials. However, the appearance and function of their products are not suited to the demand of international market. The Thai government policy on sustainable economy emphasises the necessity to incorporate a design strategy that will draw out the unique qualities and add value to the products, while raising the satisfaction of international consumer. As an industrial designer, the author sees opportunities that design can enhance sustainability of Thai local products through the potentials that available in village-based enterprises. This research attempts to address, how best use design to practically solve the problems in the development of Thais product in. The privilege solution is expressed through the design of design strategy that supports sustain economic development of microenterprise in Thailand in the way that aligns with product design development. This consideration integrates together with global business outlook in the development of products from rural communities.
Abstract: Only recently have water ethics received focused interest in the international water community. Because water is metabolically basic to life, an ethical dimension persists in every decision related to water. Water ethics at once express human society-s approach to water and act as guidelines for behaviour. Ideas around water are often implicit and embedded as assumptions. They can be entrenched in behaviour and difficult to contest because they are difficult to “see". By explicitly revealing the ethical ideas underlying water-related decisions, human society-s relationship with water, and with natural systems of which water is part, can be contested and shifted or be accepted with conscious intention by human society. In recent decades, improved understanding of water-s importance for ecosystem functioning and ecological services for human survival is moving us beyond this growth-driven, supplyfocused management paradigm. Environmental ethics challenge this paradigm by extending the ethical sphere to the environment and thus water or water Resources management per se. An ethical approach is a legitimate, important, and often ignored approach to effect change in environmental decision making. This qualitative research explores principles of water ethics and examines the underlying ethical precepts of selected water policy examples. The constructed water ethic principles act as a set of criteria against which a policy comparison can be established. This study shows that water Resources management is a progressive issue by embracing full public participation and a new planning model, and knowledgegeneration initiatives.
Abstract: The rapidly increasing costs of power line extensions
and fossil fuel, combined with the desire to reduce carbon dioxide
emissions pushed the development of hybrid power system suited for
remote locations, the purpose in mind being that of autonomous local
power systems. The paper presents the suggested solution for a “high
penetration" hybrid power system, it being determined by the
location of the settlement and its “zero policy" on carbon dioxide
emissions. The paper focuses on the technical solution and the power
flow management algorithm of the system, taking into consideration
local conditions of development.
Abstract: Due to today-s turbulent environment, manufacturing resources, particularly in assembly, must be reconfigured frequently. These reconfigurations are caused by various, partly cyclic, influencing factors. Hence, it is important to evaluate the innovation ability - the capability of resources to implement innovations quickly and efficiently without large expense - of manufacturing resources. For this purpose, a new methodology is presented in this article. Within the methodology, design structure matrices and graph theory are used. The results of the methodology include different indices to evaluate the innovation ability of the manufacturing resources. Due to the cyclicity of the influencing factors, the methodology can be used to synchronize the realization of adaptations.
Abstract: The paper outlines the drivers behind the movement
from products to solutions in the Hi-Tech Business-to-Business
markets. The paper lists out the challenges in enabling the
transformation from products to solutions and also attempts to explore
strategic and operational recommendations based on the authors-
factual experiences with Japanese Hi-tech manufacturing
organizations. Organizations in the Hi-Tech Business-to-Business
markets are increasingly being compelled to move to a solutions model
from the conventional products model. Despite the added complexity
of solutions, successful technology commercialization can be achieved
by making prudent choices in defining a relevant solutions model, by
backing the solution model through appropriate organizational design,
and by overhauling the new product development process and
supporting infrastructure.
Abstract: Heat transfer from two cam shape cylinder in tandem
arrangement had been studied numerically.
The distance between the centers of cylinders (L) is allowed to
vary to change the longitudinal pitch ratio (L/Deq). The equivalent
diameter of the cylinder (Deq) is 27.6 mm and longitudinal pitch ratio
varies in range 2
Abstract: Passive systems were born with the purpose of the
greatest exploitation of solar energy in cold climates and high
altitudes. They spread themselves until the 80-s all over the world
without any attention to the specific climate and the summer
behavior; this caused the deactivation of the systems due to a series
of problems connected to the summer overheating, the complex
management and the rising of the dust.
Until today the European regulation limits only the winter
consumptions without any attention to the summer behavior but, the
recent European EN 15251 underlines the relevance of the indoor
comfort, and the necessity of the analytic studies validation by
monitoring case studies.
In the porpose paper we demonstrate that the solar wall is an
efficient system both from thermal comfort and energy saving point
of view and it is the most suitable for our temperate climates because
it can be used as a passive cooling sistem too. In particular the paper
present an experimental and numerical analisys carried out on a case
study with nine different solar passive systems in Ancona, Italy.
We carried out a detailed study of the lodging provided by the
solar wall by the monitoring and the evaluation of the indoor
conditions.
Analyzing the monitored data, on the base of recognized models
of comfort (ISO, ASHRAE, Givoni-s BBCC), is emerged that the
solar wall has an optimal behavior in the middle seasons. In winter
phase this passive system gives more advantages in terms of energy
consumptions than the other systems, because it gives greater heat
gain and therefore smaller consumptions. In summer, when outside
air temperature return in the mean seasonal value, the indoor comfort
is optimal thanks to an efficient transversal ventilation activated from
the same wall.
Abstract: Many companies have switched their processes to project-oriented in the last years. This brings new possibilities and effectiveness not only in the field of external processes connected with the product delivery but also the internal processes as well. However centralized project organization which is based on the role of project manager in the team has proved insufficient in some cases. Agile methods of project organization are trying to solve this problem by bringing new view on the project organization, roles, processes and competences. Scrum is one of these methods which builds on the principles of knowledge management to drive the project to effectiveness from all view angles. Using this method to organize internal and delivery projects helps the organization to create and share knowledge throughout the company. It also supports forming unique competences of individuals and project teams and drives innovations in the company.
Abstract: Grid computing is a form of distributed computing
that involves coordinating and sharing computational power, data
storage and network resources across dynamic and geographically
dispersed organizations. Scheduling onto the Grid is NP-complete,
so there is no best scheduling algorithm for all grid computing
systems. An alternative is to select an appropriate scheduling
algorithm to use in a given grid environment because of the
characteristics of the tasks, machines and network connectivity. Job
and resource scheduling is one of the key research area in grid
computing. The goal of scheduling is to achieve highest possible
system throughput and to match the application need with the
available computing resources. Motivation of the survey is to
encourage the amateur researcher in the field of grid computing, so
that they can understand easily the concept of scheduling and can
contribute in developing more efficient scheduling algorithm. This
will benefit interested researchers to carry out further work in this
thrust area of research.
Abstract: Theory of Constraints has been emerging as an
important tool for optimization of manufacturing/service systems.
Goldratt in his first book “ The Goal " gave the introduction on
Theory of Constraints and its applications in a factory scenario. A
large number of production managers around the globe read this book
but only a few could implement it in their plants because the book did
not explain the steps to implement TOC in the factory. To overcome
these limitations, Goldratt wrote this book to explain TOC, DBR and
the method to implement it. In this paper, an attempt has been made
to summarize the salient features of TOC and DBR listed in the book
and the correct approach to implement TOC in a factory setting. The
simulator available along with the book was actually used by the
authors and the claim of Goldratt regarding the use of DBR and
Buffer management to ease the work of production managers was
tested and was found to be correct.
Abstract: Commercial infrastructures intended for use as leisure
retreats such as golf and ski resorts have been extensively developed in many rural areas of Japan. However, following the burst of the economic bubble in the 1990s, several existing resorts faced tough
management decisions and some were forced to close their business.
In this study, six alternative management options for restructuring the
existing golf courses (park, cemetery, biofuel production, reforestation,
pasturing and abandonment) are examined and their environmental
and economic impacts are quantitatively assessed. In addition,
restructuring scenarios of these options and an ex-ante assessment
model are developed. The scenario analysis by Monte Carlo simulation shows a clear trade-off between GHG savings and benefit/cost (B/C) ratios, of which “Restoring Nature" scenario
absorbs the most CO2 among the four scenarios considered, but its B/C
ratio is the lowest. This study can be used to select or examine options
and scenarios of golf course management and rural environmental
management policies.
Abstract: There has been a growing emphasis in
communication management from simple coordination of
promotional tools to a complex strategic process. This study will
examine the current marketing communications and engagement
strategies used in addressing the key stakeholders. In the case of
fertilizer industry in Malaysia, there has been little empirical
research on stakeholder communication when major challenges
facing the modern corporation is the need to communicate its
identity, its values and products in order to distinguish itself from
competitors. The study will employ both quantitative and qualitative
methods and the use of Structural Equation Modeling (SEM) to
establish a causal relationship amongst the key factors of stakeholder
communication strategies and increment in consumers-
choice/acceptance and impact on financial performance. One of the
major contributions is a conceptual framework for communication
strategies and engagement in increasing consumers- acceptance level
and the firm-s financial performance.