Social Commerce – E-Commerce in Social Media Context
This paper aims to address the new trend of social
commerce as electronic commerce leverages Web 2.0 technologies
and online social media. The infusions of new technologies on the
World Wide Web connect users in their homes and workplaces,
thus transforming social formations and business transactions. An
in-depth study of the growth and success of a social commerce site,
Facebook was conducted. The investigation is finalized with a triad
relational model which reflects socioeconomic life in the Internet
today. The following three concepts work jointly to form a global
community that has already started to take the place of traditional
commerce and socialization: Web 2.0 technology, E-commerce,
and online social media. A discussion of the research findings
indicates that social commerce networks are sustainable because of
the various incentives given to users as they collaborate with others
regardless of their identity and location. The focus of this article is
to increase understanding on quickly developing Web 2.0 based
social media and their subsequent effects on the emerging social
commerce.
[1] Zetlin, M. and Pfleging B. (2002). "The Cult of Community." Smart
Business. Retrieved October 2010, from
http://www.basex.com/press.nsf/InFrames/A973B9DB33002DA7852
56BDC004819EB?OpenDocument
[2] Blanchard, A.L. and Markus, M.L. (2004). "The Experienced ÔÇÿSense-
of a Virtual Community: Characteristics and Processes." The DATA
BASE for Advances in Information Systems, 35(4):64-79.
[3] Kaplan, A. M., & Haenlein M. (2010). Users of the world, unite! The
challenges and opportunities of social media. Business Horizons, 53
(1), 59-68.
[4] Nielsen (2010). Led by Facebook, Twitter, Global Time Spent on
Social Media Sites up 82% Year over Year. NielsenWire. Retrieved
October 2010, from http://blog.nielsen.com/nielsenwire/global/led-byfacebook-
twitter-global-time-spent-on-social-media-sites-up-82-yearover-
year
[5] Stratmann J (2010). Social commerce - the future of e-commerce?
Fresh Networks. Retrieved October 2010, from
http://www.freshnetworks.com/blog/2010/07/social-commerce-futuree-
commerce.
[6] Rubel S. (2005). 2006 Trends to Watch Part II: Social Commerce.
Micro Persuasion. Retrieved October 2010 from
http://www.micropersuasion.com/2005/12/2006_trends_to_.html.
[7] Raito L. (2007). Social commerce chapter. LeeRaito.com. Retrieved
October 2010, from http://leeraito.com/social-commerce-chapter.
[8] O-Reilly, T. (2005). "What is Web 2.0?" OReillynet.com. Retrieved
October 2010, from
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-isweb-
20.html.
[9] Google (2010). About the Social Graph. Social Graph API. Retrieved
October 2010, from http://code.google.com/apis/socialgraph/docs
[10] Chambers, S.A. (2005). "Working on the Democratic Imagination and
the Limits of Deliberative Democracy", Political Research Quarterly,
58(4):619-623.
[11] McKinsey (2007). How companies are marketing online. A McKinsey
Global Survey. Retrieved October 2010, from
http://www.mckinseyquarterly.com/How_companies_are_marketing_
online_A_McKinsey_Global_Survey_2048
[12] Phelps, J.E. et al. (2005). "Viral Marketing or Electronic Word-of-
Mouth Advertising: Examining Consumer Responses and Motivations
to Pass along Email." Journal of Advertising Research, 44(04): 333-
348.
[13] Bazaarvoice (2010). Social Commerce Statistics. Bazaarvoice.
Retrieved October 2010, from
http://www.bazaarvoice.com/resources/stats.
[14] Creamer, M. (2007). Ad Age Agency of the Year: The Consumer.
Advertising Age. Retrieved October 2010, from
http://www.mktgsensei.com/AMAE/Advertising/Social%20Networkin
g%20Media...Ad%20Age%20Agency%20of%20the%20Year.doc
[15] Polinsky, S. (2007). Social Networking and Ecommerce.
DownloadSquad. Retrieved October 2010, from
http://www.downloadsquad.com/2007/05/30/social-networking-andecommerce
[16] Hagel, J., and Armstrong A. (1997). Net Gain. Boston: Harvard
Business School Press.
[17] Fujinuma, A. (2005). "Dream up the Future." Nomura Research
Institute Annual Report. Retrieved October 2010, from
http://www.nri.co.jp/ir/english/library/pdf/AR2005_1e.pdf.
[1] Zetlin, M. and Pfleging B. (2002). "The Cult of Community." Smart
Business. Retrieved October 2010, from
http://www.basex.com/press.nsf/InFrames/A973B9DB33002DA7852
56BDC004819EB?OpenDocument
[2] Blanchard, A.L. and Markus, M.L. (2004). "The Experienced ÔÇÿSense-
of a Virtual Community: Characteristics and Processes." The DATA
BASE for Advances in Information Systems, 35(4):64-79.
[3] Kaplan, A. M., & Haenlein M. (2010). Users of the world, unite! The
challenges and opportunities of social media. Business Horizons, 53
(1), 59-68.
[4] Nielsen (2010). Led by Facebook, Twitter, Global Time Spent on
Social Media Sites up 82% Year over Year. NielsenWire. Retrieved
October 2010, from http://blog.nielsen.com/nielsenwire/global/led-byfacebook-
twitter-global-time-spent-on-social-media-sites-up-82-yearover-
year
[5] Stratmann J (2010). Social commerce - the future of e-commerce?
Fresh Networks. Retrieved October 2010, from
http://www.freshnetworks.com/blog/2010/07/social-commerce-futuree-
commerce.
[6] Rubel S. (2005). 2006 Trends to Watch Part II: Social Commerce.
Micro Persuasion. Retrieved October 2010 from
http://www.micropersuasion.com/2005/12/2006_trends_to_.html.
[7] Raito L. (2007). Social commerce chapter. LeeRaito.com. Retrieved
October 2010, from http://leeraito.com/social-commerce-chapter.
[8] O-Reilly, T. (2005). "What is Web 2.0?" OReillynet.com. Retrieved
October 2010, from
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-isweb-
20.html.
[9] Google (2010). About the Social Graph. Social Graph API. Retrieved
October 2010, from http://code.google.com/apis/socialgraph/docs
[10] Chambers, S.A. (2005). "Working on the Democratic Imagination and
the Limits of Deliberative Democracy", Political Research Quarterly,
58(4):619-623.
[11] McKinsey (2007). How companies are marketing online. A McKinsey
Global Survey. Retrieved October 2010, from
http://www.mckinseyquarterly.com/How_companies_are_marketing_
online_A_McKinsey_Global_Survey_2048
[12] Phelps, J.E. et al. (2005). "Viral Marketing or Electronic Word-of-
Mouth Advertising: Examining Consumer Responses and Motivations
to Pass along Email." Journal of Advertising Research, 44(04): 333-
348.
[13] Bazaarvoice (2010). Social Commerce Statistics. Bazaarvoice.
Retrieved October 2010, from
http://www.bazaarvoice.com/resources/stats.
[14] Creamer, M. (2007). Ad Age Agency of the Year: The Consumer.
Advertising Age. Retrieved October 2010, from
http://www.mktgsensei.com/AMAE/Advertising/Social%20Networkin
g%20Media...Ad%20Age%20Agency%20of%20the%20Year.doc
[15] Polinsky, S. (2007). Social Networking and Ecommerce.
DownloadSquad. Retrieved October 2010, from
http://www.downloadsquad.com/2007/05/30/social-networking-andecommerce
[16] Hagel, J., and Armstrong A. (1997). Net Gain. Boston: Harvard
Business School Press.
[17] Fujinuma, A. (2005). "Dream up the Future." Nomura Research
Institute Annual Report. Retrieved October 2010, from
http://www.nri.co.jp/ir/english/library/pdf/AR2005_1e.pdf.
@article{"International Journal of Business, Human and Social Sciences:51255", author = "Linda Sau-ling LAI", title = "Social Commerce – E-Commerce in Social Media Context", abstract = "This paper aims to address the new trend of social
commerce as electronic commerce leverages Web 2.0 technologies
and online social media. The infusions of new technologies on the
World Wide Web connect users in their homes and workplaces,
thus transforming social formations and business transactions. An
in-depth study of the growth and success of a social commerce site,
Facebook was conducted. The investigation is finalized with a triad
relational model which reflects socioeconomic life in the Internet
today. The following three concepts work jointly to form a global
community that has already started to take the place of traditional
commerce and socialization: Web 2.0 technology, E-commerce,
and online social media. A discussion of the research findings
indicates that social commerce networks are sustainable because of
the various incentives given to users as they collaborate with others
regardless of their identity and location. The focus of this article is
to increase understanding on quickly developing Web 2.0 based
social media and their subsequent effects on the emerging social
commerce.", keywords = "Social Commerce, Web 2.0, ElectronicCommerce, Social Media", volume = "4", number = "12", pages = "2223-6", }