Abstract: The story of Alibaba demonstrates a credible example of how a small start-up company can eventually make it big in the global economy through the Internet. This case study does not attempt to present Alibaba as a perfect formula; rather, it discusses the strategies carried out by the firm and, in the process, culls out the important lessons that can guide start-ups and aspiring entrepreneurs in the complex world of online trading. Similar to the interesting and exotic Asian cuisine that continuously evolves from the diversity of Asia-s people and their unique culture and personality, Alibaba has successfully transformed itself over the years, adapting to the changes in and demands of online businessto- business (B2B) commerce.
Abstract: This paper aims to address the new trend of social
commerce as electronic commerce leverages Web 2.0 technologies
and online social media. The infusions of new technologies on the
World Wide Web connect users in their homes and workplaces,
thus transforming social formations and business transactions. An
in-depth study of the growth and success of a social commerce site,
Facebook was conducted. The investigation is finalized with a triad
relational model which reflects socioeconomic life in the Internet
today. The following three concepts work jointly to form a global
community that has already started to take the place of traditional
commerce and socialization: Web 2.0 technology, E-commerce,
and online social media. A discussion of the research findings
indicates that social commerce networks are sustainable because of
the various incentives given to users as they collaborate with others
regardless of their identity and location. The focus of this article is
to increase understanding on quickly developing Web 2.0 based
social media and their subsequent effects on the emerging social
commerce.