A New IT-Convergence Service Design Framework

In many countries, digital city or ubiquitous city (u-City) projects have been initiated to provide digitalized economic environments to cities. Recently in Korea, Kangwon Province has started the u-Kangwon project to boost local economy with digitalized tourism services. We analyze the limitations of the ubiquitous IT approach through the u-Kangwon case. We have found that travelers are more interested in quality over speed in access of information. For improved service quality, we are looking to develop an IT-convergence service design framework (ISDF). The ISDF is based on the service engineering technique and composed of three parts: Service Design, Service Simulation, and the Service Platform.

Authors:

• Hwa-Jong Kim

Keywords:

• Service design
• service simulation
• service platform
• service design framework.

References:

[1] http://www.w2i.com (Digital Cities)
[2] Shiu-Kai Chin, James S. Royer and Alex Wilkinson, "SSME: How to
Solve It," Service Science, Management and Engineering, Springer, 2008,
pp. 269-277.
[3] Suvi Nenonen and Jukka Puhto, "Towards Customer Centric Physical and
Virtual Environment - Platform for Services," Service Science,
Management and Engineering, Springer, 2008, pp. 303-308.
[4] Stefan Holmlid and Shelley Evenson, "Bringing Service Design to
Service Sciences, Management and Engineering," Service Science,
Management and Engineering, Springer, 2008, pp. 341-345.
[5] Paul P. Maglio, Savitha Srinivasan, Jeffrey T. Kreulen and Jim Spohrer,
"Service Systems, Service Scientists, SSME, and Innovation,"
Communications of the ACM, July 2006, Vol.49, No.7, pp. 81-85.
[6] Michael Bell, Service Oriented Modeling, Wiley, 2008.
[7] Ravi Kalakota and Marcia Robinson, Services Blueprints, Addison
Wesley, 2003.
[8] Dan Saffer, Designing for Interaction, New Riders, 2007.