A Multi-Criteria Evaluation Incorporating Linguistic Computing for Service Innovation Performance
The growing influence of service industries has
prompted greater attention being paid to service operations
management. However, service managers often have difficulty
articulating the veritable effects of their service innovation. Especially,
the performance evaluation process of service innovation problems
generally involves uncertain and imprecise data. This paper presents a
2-tuple fuzzy linguistic computing approach to dealing with
heterogeneous information and information loss problems while the
processes of subjective evaluation integration. The proposed method
based on group decision-making scenario to assist business managers
in measuring performance of service innovation manipulates the
heterogeneity integration processes and avoids the information loss
effectively.
[1] B. Edvardsson, "Quality in new service development: Key concepts and a
frame of reference," International Journal of Production Economics, vol.
52, no. 1/2, pp. 31-46, 1997.
[2] R.T. Frambach, H.G. Barkema, B. Nooteboom and M. Wedel, "Adoption
of a service innovation in the business market: An empirical test of
supply-side variables," Journal of Business Research, vol. 41, no. 2, pp.
161-174, 1998.
[3] B. Fynes and A.M. Lally, "Innovation in services: From service concepts
to service experiences," in Service Science, Management and
Engineering Education for the 21st Century, vol. 3, B. Hefley and W.
Murphy, 2008, pp. 329-333.
[4] I. Miles, "Patterns of innovation in service industries," IBM Systems
Journal, vol. 47, no. 1, pp. 115-128, 2008.
[5] P.E. Boksberger and L. Melsen, "Perceived value: a critical examination
of definitions, concepts and measures for the service industry," Journal of
Services Marketing, vol. 25, no. 3, pp. 229-240, 2011.
[6] C. T. Chen, "Applying linguistic decision-making method to deal with
service quality evaluation problems, International Journal of
Uncertainty," Fuzziness and Knowledge-Based Systems, vol. 9, no. 1, pp.
103-114, 2001.
[7] H. Min, "Evaluating the comparative service quality of supermarkets
using the analytic hierarchy process," Journal of Services Marketing, vol.
24, no. 4, pp. 283-293, 2010.
[8] F. Herrera and L. Martinez, "A 2-tuple fuzzy linguistic representation
model for computing with words," IEEE Transactions on Fuzzy Systems,
vol. 8, no. 6, pp. 746-752, 2000.
[9] E. Herrera-Viedma and E. Peis, "Evaluating the informative quality of
documents in SGML format from judgments by means of fuzzy linguistic
techniques based on computing with words," Information Processing
and Management, vol. 39, no. 2, pp. 233-249, 2003.
[10] L. Victorino, R. Verma and G. Plaschka, "Service innovation and
customer choices in the hospitality industry," Managing Service Quality,
vol. 15, no. 6, pp.555-576, 2005.
[11] S. Moeller, "Characteristics of services - a new approach uncovers their
value," Journal of Services Marketing, vol. 24, no. 5, pp. 359-368, 2010.
[12] S.S. Tax and I. Stuart, "Designing and implementing new services: The
challenges of integrating service systems," Journal of Retailing, vol. 73,
no. l, pp. 105-134, 1997.
[13] L. L. Berry, V. Shankar, J. T. Parish, S. Cadwallader and T. Dotzel,
"Creating new markets through service innovation," MIT Sloan
Management Review, vol. 47, no. 2, pp. 56-63, 2006.
[14] S.M. Goldstein, R. Johnston, J. Duffy and J. Rao, "The service concept:
the missing link in service design research?," Journal of Operations
Management, vol. 20, no. 2, pp. 121-134, 2002.
[15] L. J. Menora, M. V. Tatikonda and S. E. Sampson, "New service
development: areas for exploitation and exploration," Journal of
Operations Management, vol. 20, no. 2, pp.135-157, 2002.
[16] P. Williams and E. Naumann, "Customer satisfaction and business
performance: a firm-level analysis," Journal of Services Marketing, vol.
25, no. 1, pp. 20-32, 2011.
[1] B. Edvardsson, "Quality in new service development: Key concepts and a
frame of reference," International Journal of Production Economics, vol.
52, no. 1/2, pp. 31-46, 1997.
[2] R.T. Frambach, H.G. Barkema, B. Nooteboom and M. Wedel, "Adoption
of a service innovation in the business market: An empirical test of
supply-side variables," Journal of Business Research, vol. 41, no. 2, pp.
161-174, 1998.
[3] B. Fynes and A.M. Lally, "Innovation in services: From service concepts
to service experiences," in Service Science, Management and
Engineering Education for the 21st Century, vol. 3, B. Hefley and W.
Murphy, 2008, pp. 329-333.
[4] I. Miles, "Patterns of innovation in service industries," IBM Systems
Journal, vol. 47, no. 1, pp. 115-128, 2008.
[5] P.E. Boksberger and L. Melsen, "Perceived value: a critical examination
of definitions, concepts and measures for the service industry," Journal of
Services Marketing, vol. 25, no. 3, pp. 229-240, 2011.
[6] C. T. Chen, "Applying linguistic decision-making method to deal with
service quality evaluation problems, International Journal of
Uncertainty," Fuzziness and Knowledge-Based Systems, vol. 9, no. 1, pp.
103-114, 2001.
[7] H. Min, "Evaluating the comparative service quality of supermarkets
using the analytic hierarchy process," Journal of Services Marketing, vol.
24, no. 4, pp. 283-293, 2010.
[8] F. Herrera and L. Martinez, "A 2-tuple fuzzy linguistic representation
model for computing with words," IEEE Transactions on Fuzzy Systems,
vol. 8, no. 6, pp. 746-752, 2000.
[9] E. Herrera-Viedma and E. Peis, "Evaluating the informative quality of
documents in SGML format from judgments by means of fuzzy linguistic
techniques based on computing with words," Information Processing
and Management, vol. 39, no. 2, pp. 233-249, 2003.
[10] L. Victorino, R. Verma and G. Plaschka, "Service innovation and
customer choices in the hospitality industry," Managing Service Quality,
vol. 15, no. 6, pp.555-576, 2005.
[11] S. Moeller, "Characteristics of services - a new approach uncovers their
value," Journal of Services Marketing, vol. 24, no. 5, pp. 359-368, 2010.
[12] S.S. Tax and I. Stuart, "Designing and implementing new services: The
challenges of integrating service systems," Journal of Retailing, vol. 73,
no. l, pp. 105-134, 1997.
[13] L. L. Berry, V. Shankar, J. T. Parish, S. Cadwallader and T. Dotzel,
"Creating new markets through service innovation," MIT Sloan
Management Review, vol. 47, no. 2, pp. 56-63, 2006.
[14] S.M. Goldstein, R. Johnston, J. Duffy and J. Rao, "The service concept:
the missing link in service design research?," Journal of Operations
Management, vol. 20, no. 2, pp. 121-134, 2002.
[15] L. J. Menora, M. V. Tatikonda and S. E. Sampson, "New service
development: areas for exploitation and exploration," Journal of
Operations Management, vol. 20, no. 2, pp.135-157, 2002.
[16] P. Williams and E. Naumann, "Customer satisfaction and business
performance: a firm-level analysis," Journal of Services Marketing, vol.
25, no. 1, pp. 20-32, 2011.
@article{"International Journal of Information, Control and Computer Sciences:54087", author = "Wen-Pai Wang", title = "A Multi-Criteria Evaluation Incorporating Linguistic Computing for Service Innovation Performance", abstract = "The growing influence of service industries has
prompted greater attention being paid to service operations
management. However, service managers often have difficulty
articulating the veritable effects of their service innovation. Especially,
the performance evaluation process of service innovation problems
generally involves uncertain and imprecise data. This paper presents a
2-tuple fuzzy linguistic computing approach to dealing with
heterogeneous information and information loss problems while the
processes of subjective evaluation integration. The proposed method
based on group decision-making scenario to assist business managers
in measuring performance of service innovation manipulates the
heterogeneity integration processes and avoids the information loss
effectively.", keywords = "Group decision-making, Heterogeneity, Linguisticcomputing, Multi-criteria, Service innovation", volume = "5", number = "11", pages = "1266-5", }