Abstract: The growing influence of service industries has
prompted greater attention being paid to service operations
management. However, service managers often have difficulty
articulating the veritable effects of their service innovation. Especially,
the performance evaluation process of service innovation problems
generally involves uncertain and imprecise data. This paper presents a
2-tuple fuzzy linguistic computing approach to dealing with
heterogeneous information and information loss problems while the
processes of subjective evaluation integration. The proposed method
based on group decision-making scenario to assist business managers
in measuring performance of service innovation manipulates the
heterogeneity integration processes and avoids the information loss
effectively.