Abstract: High resolution seismic reflection has recently been carried out on Zaria batholith, with the aim of characterizing the granitic Zaria batholiths in terms of its lithology. The geology of the area has revealed that the older granite outcrops in the vicinity of Zaria are exposures of a syntectonics to late-tectonic granite batholiths which intruded a crystalline gneissic basement during the Pan-African Orogeny. During the data acquisition the geophone were placed at interval of 1 m, variable offset of 1 and 10 m was used. The common midpoint (CMP) method with 12 fold coverage was employed for the survey. Analysis of the generated 3D surface of the p wave velocities from different profiles for densities and bulk modulus revealed that the rock material is more consolidated in South East part of the batholith and less consolidated in the North Western part. This was in conformity with earlier identified geology of the area, with the South Eastern part majorly of granitic outcrop, while the North Western part is characterized with the exposure of gneisses and thick overburden cover. The difference in lithology was also confirmed by the difference in seismic sections and Arial satellite photograph. Hence two major lithologies were identified, the granitic and gneisses complex which are characterized by gradational boundaries.
Abstract: The objective of this research was to study the
influence of Integrated Marketing Communication on Buying
Decision of Consumers in Bangkok. A total of 397 respondents were
collected from customers who drive in Bangkok. A questionnaire was
utilized as a tool to collect data. Statistics utilized in this research
included frequency, percentage, mean, standard deviation, and
multiple regression analysis. Data were analyzed by using Statistical
Package for the Social Sciences.
The findings revealed that the majority of respondents were male
with the age between 25-34 years old, hold undergraduate degree,
married and stay together. The average income of respondents was
between 10,001-20,000 baht. In terms of occupation, the majority
worked for private companies. The effect to the Buying Decision of
Consumers in Bangkok to including sale promotion with the low
interest and discount for an installment, selling by introducing and
gave product information through sales persons, public relation by
website, direct marketing by annual motor show and advertisement
by television media.
Abstract: (European) theme parks invest approximately 10 percent of their yearly turnover into new rides and park improvements. Without these investments these parks assume not to be a very competitive and appealing daytrip for their target audiences. However, the impact of investments in attracting new visitors is not well-known and seems to differ dramatically between parks. This paper presents a case study from the Netherlands in which a small amusement park applied a suggested, not yet proven, investment method. The results of the investment are discussed in (a) the form of return on investment and (b) the success of the predictions with regard to this investment. Suggestions for future research are presented.
Abstract: Celebrities are admired, appreciated and imitated all over the world. As a natural result of this, today many brands choose to work with celebrities for their advertisements. It can be said that the more the brands include celebrities in their marketing communication strategies, the tougher the competition in this field becomes and they allocate a large portion of their marketing budget to this. Brands invest in celebrities who will represent them in order to build the image they want to create.
This study aimed to bring under spotlight the perceptions of Turkish customers regarding the use of celebrities in advertisements and marketing communication and try to understand their possible effects on subsequent purchasing decisions. In addition, consumers’ reactions and perceptions were investigated in the context of the product-celebrity match, to what extent the celebrity conforms to the concept of the advertisement and the celebrity-target audience match.
In order to achieve this purpose, a quantitative research was conducted as a case study concerning Mavi Jeans (textile company). Information was obtained through survey. The results from this case study are supported by relevant theories concerning the main subject. The most valuable result would be that instead of creating an advertisement around a celebrity in demand at the time, using a celebrity that fits the concept of the advertisement and feeds the concept rather than replaces it, that is celebrity endorsement, will lead to more striking and positive results.
Abstract: Multichannel Analysis of Surface Wave (MASW) seismic method is widely used in geotechnical engineering for the measurement of shear wave velocity and evaluation of material property. This method was recently conducted at a Dam site located in Zaria, within the basement complex of northern Nigeria. The aim of this experiment was to make use of the MASW method in evaluating the strength of material properties of a section of the Dam embankment, which is vital to ascertain the safety of the Dam. The result revealed that, the material embankment showed general increase of shear wave velocity with depth. The range of shear wave velocities and the determined Poisson’s ratio falls within the normal range of consolidated rock material, indicating the Dam embankment is still consolidated. The range of shear modulus determined, also shows that the Dam embankment is rigid enough to withstand the shear stress imposed by the impounded water.
Abstract: This review paper aims at understanding the importance of implementing sustainable green practices in the current hotel industry and the perception of the same from the point of view of the customers as well as the industry experts. Many hotels have benefited from green management such as enhanced reputation of the firm and more worth customers. For the business standing, it reduces business’s cost for posting advertisements and the clear hotel’s orientation shows hotels’ positive image which might increase employees’ recognition toward the business. Sustainability in business is the growth in lively processes which enable people to understand the potential to protect the Earth’s existent support systems. Well, looking to the future today’s green concerns will definitely become facet of more synchronized business environment, perhaps the concerns discussed in this study, may exchange a few words which hotels may consider in near future to widen awareness and improve business model.
Abstract: This study starts with the review on the role of external assistance to fragile states where the state lacks the capacity to provide better quality lives for its people. One of the tools being the Official Development Assistance, this paper focuses on the its disbursement patterns to fragile states that targets women's empowerment and gender equality to verify where donors stand on their actions on fragile states. The findings show that whereas donors have increased their aid volume with gender equality objectives in absolute terms, it is still lacking when compared to total amount. Hence, donors need to further strengthen their commitment to promoting gender equality in its aid activities as well as to allocate more assistance with significant and principal objectives on gender.
Abstract: Language and culture are interwoven that they cannot be separated, for the knowledge of a language cannot be complete without having the culture of the language. Indigenous food is a cultural aspect of any language that is expected to be acquired by all the speakers of the language. Indigenous food is known to be vital right from early years, which is also attributed to the healthy living of the ancient people. However it is discovered that the indigenous food is almost being replaced by fast food products such as Indomie noodles, Spaghetti and Macaroni to the extent that majority of the young folks prefer the eating of the fast foods and cannot prepare the indigenous foods which are good for growth and healthy living of people. Therefore, there is need to revitalize and re-educate people on the indigenous food which is an aspect of inter-cultural education of any language to prevent it from being forgotten or neglected.
African foods are many, but this study focused on Nigerian food using some Yoruba dishes as a case study. Examples of Yoruba dishes are pounded yam and melon with vegetable and dried fish soup, beans pudding (moin moin) and pap (eko), water yam pudding with fish and meat (ikokore) and many more. The ingredients needed for the preparation of these indigenous foods contain some basic food nutrients which will be analyzed and their nutritional importance to human bodies will also be discussed.
The process of re- awakening the education of indigenous food to the present and up-coming generation should be via print and electronic media in form of advertisements on posters, billboards, calendars and in rhymes on television programs, radio presentations, video tapes and CD–ROM apart from classroom teaching and learning. Indigenous food is a panacea to healthy living and longevity, a prevention of diseases and a means of accelerated healing of the body through natural foods.
Abstract: Structural interpretation of aeromagnetic data and Landsat imagery over the Middle Benue Trough was carried out to determine the depth to basement, delineate the basement morphology and relief, and the structural features within the basin. The aeromagnetic and Landsat data were subjected to various image and data enhancement and transformation routines. Results of the study revealed lineaments with trend directions in the N-S, NE-SW, NWSE and E-W directions, with the NE-SW trends been dominant. The depths to basement within the trough were established to be at 1.8, 0.3 and 0.8km, as shown from the spectral analysis plot. The Source Parameter Imaging (SPI) plot generated showed the centralsouth/ eastern portion of the study area as being deeper in contrast to the western-south-west portion. The basement morphology of the trough was interpreted as having parallel sets of micro-basins which could be considered as grabens and horsts in agreement with the general features interpreted by early workers.
Abstract: The conventional assessment of human semen is a
highly subjective assessment, with considerable intra- and interlaboratory
variability. Computer-Assisted Sperm Analysis (CASA)
systems provide a rapid and automated assessment of the sperm
characteristics, together with improved standardization and quality
control. However, the outcome of CASA systems is sensitive to the
method of experimentation. While conventional CASA systems use
digital microscopes with phase-contrast accessories, producing
higher contrast images, we have used raw semen samples (no
staining materials) and a regular light microscope, with a digital
camera directly attached to its eyepiece, to insure cost benefits and
simple assembling of the system. However, since the accurate finding
of sperms in the semen image is the first step in the examination and
analysis of the semen, any error in this step can affect the outcome of
the analysis. This article introduces and explains an algorithm for
finding sperms in low contrast images: First, an image enhancement
algorithm is applied to remove extra particles from the image. Then,
the foreground particles (including sperms and round cells) are
segmented form the background. Finally, based on certain features
and criteria, sperms are separated from other cells.
Abstract: This paper analysis performance of disbursement
procedure of public works project in Thailand. The results of
research were summarised based on contracts, submitted invoice,
inspection dated, copies of disbursement dated between client and
their main contractor and interviewed with persons involved in
central and local government projects during 1994-2008 in Thailand.
The data collection was to investigate the disbursement procedure
related to performance in disbursement during construction period
(Planned duration of contract against Actual execution date in each
month). A graphical presentation of a duration analysis of the
projects illustrated significant disbursement formation in each
project. It was established that the shortage of staff, the financial
stability of clients, bureaucratic, method of disbursement and
economics situation has play major role on performance of
disbursement to their main contractors.
Abstract: Today-s children, who are born into a more colorful,
more creative, more abstract and more accessible communication
environment than their ancestors as a result of dizzying advances in
technology, have an interesting capacity to perceive and make sense
of the world. Millennium children, who live in an environment where
all kinds of efforts by marketing communication are more intensive
than ever are, from their early childhood on, subject to all kinds of
persuasive messages. As regards advertising communication, it
outperforms all the other marketing communication efforts in
creating little consumer individuals and, as a result of processing of
codes and signs, plays a significant part in building a world of seeing,
thinking and understanding for children. Children who are raised with
metaphorical expressions such as tales and riddles also meet that fast
and effective meaning communication in advertisements.
Children-s perception of metaphors, which help grasp the “product
and its promise" both verbally and visually and facilitate association
between them is the subject of this study. Stimulating and activating
imagination, metaphors have unique advantages in promoting the
product and its promise especially in regard to print advertisements,
which have certain limitations. This study deals comparatively with
both literal and metaphoric versions of print advertisements
belonging to various product groups and attempts to discover to what
extent advertisements are liked, recalled, perceived and are
persuasive. The sample group of the study, which was conducted in
two elementary schools situated in areas that had different socioeconomic
features, consisted of children aged 12.
Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: In the Northern hemisphere, sheep reproduction is
seasonal (September-November). Among several natural factors
influencing the reproduction status of rams, we studied the daylight
length and temperature. Rams from different breeds were studied:
Merinos de Palas (half-precocious), Karakul de Botosani (halfbelated)
and Turcana (belated breed, low reproductive plasticity). In
Merinos de Palas, ejaculate volume during sexual repose is 51.3%
from normal quantity. When autumn climate was experimentally
induced, ejaculate volume reached 98.45% (Merinos), 94.97%
(Karakul) and 97.59% (Turcana). Semen density increased from
1.031-1.033 till 1.035 after exposition to artificial light and
temperature conditions. Spermatozoids mobility and sperm pH
improved, passing over 82% and 6.75, values identical to those in the
natural reproduction season. Behaviour analysis after
photoperiodicity indicated that over 83.3% Merinos and Karakul
males and all Turcana rams exteriorised normal and intense sexual
reflexes. Certain effort and reduced expenses brought rams in good
condition, producing higher quantity and quality sperm.
Abstract: It has been recognized that due to the autonomy and
heterogeneity, of Web services and the Web itself, new approaches
should be developed to describe and advertise Web services. The
most notable approaches rely on the description of Web services
using semantics. This new breed of Web services, termed semantic
Web services, will enable the automatic annotation, advertisement,
discovery, selection, composition, and execution of interorganization
business logic, making the Internet become a common
global platform where organizations and individuals communicate
with each other to carry out various commercial activities and to
provide value-added services. This paper deals with two of the
hottest R&D and technology areas currently associated with the Web
– Web services and the semantic Web. It describes how semantic
Web services extend Web services as the semantic Web improves the
current Web, and presents three different conceptual approaches to
deploying semantic Web services, namely, WSDL-S, OWL-S, and
WSMO.
Abstract: the objective of this study is to measure the levels of
cellulas activity of ostrich GI microorganisms, and comparing it with
the levels of cellulas activity of rumen-s microorganisms, and also to
estimate the probability of increasing enzyme activity with injecting
different dosages (30%, 50% and 70%) of pure anaerobic goat rumen
fungi. The experiment was conducted in laboratory and under a
complete anaerobic condition (in vitro condition). 40 ml of
“CaldWell" medium and 1.4g wheat straw were placed in incubator
for an hour. The cellulase activity of ostrich microorganisms was
compared with other treatments, and then different dosages (30%,
50% and 70%) of pure anaerobic goat rumen fungi were injected to
ostrich microorganism-s media. Due to the results, cattle and goat
with 2.13 and 2.08 I.U (international units) respectively showed the
highest activity and ostrich with 0.91 (I.U) had the lowest cellulose
activity (p < 0.05). Injecting 30% and 50% of anaerobic fungi had no
significant incensement in enzyme activity, but with injecting 70% of
rumen fungi to ostrich microorganisms culture a significant increase
was observed 1.48 I.U. (p < 0.05).
Abstract: This research aims to study the preferable tourism and
the elements of choosing tourist destination from domestic tourist in
Bangkok and the nearby areas in Thailand.The data were collected by
using 1249 set of questionnaires, in mid-August 2012. The result
illustrates that religious destinations are the most preferable places
for the tourist. The average expense per travel is approximately 47
USD a time. Travellers travel based on the advertisement in the
television and internet and their decisions is based on the reputation
of the destinations.
The result on a place dimension demonstrates the neatness and
well managed location play a crucial role on tourist destination.
Gender, age, marriage status and their origins are affecting their
spending and travelling behaviour. The researcher reckon that
providing the area of arcade, selling the souvenir and promoting
tourism among a young professional group would be an important
key follow the income distribution policy, including managing the
destination to welcome the family group, which the result is to
identified as the highest spending.
Abstract: An investigation of the process of deformation hardening and evolution of deformation defect medium in dispersion-hardened materials with face centered cubic matrices and nanoparticles was done. Mathematical model including balance equation for the deformation defects was used.
Abstract: The paper examines the Most public relations spots
and advertisements dealing with drugs. For this reason, public service
advertisements show Americans in activities with drugs and alcohol.
The way that the advertisements are produced, viewers from the
Middle East say these ads are not for them. They recognize the ads as
strictly for Americans trying to overcome their problems with drugs
and alcohol. Also, this paper explores the development of the
advertisements which are ineffective in other cultures like the Islamic
because the limited scope of the message does not have a major
effect on the Islamic beliefs and practices.
Abstract: Although a picture can be automatically a graphic
work, but especially in the field of graphics and images based on the
idea of advertising and graphic design will be prepared and
photographers to realize the design using his own knowledge and
skills to help does. It is evident that knowledge of photography,
photographer and designer of the facilities, fields of reaching a
higher level of quality offers. At the same time do not have a graphic
designer is also skilled photographer, but can execute your idea may
delegate to an expert photographer. Using technology and methods in
all fields of photography, graphic art may be applicable. But most of
its application in Iran, in works such as packaging, posters, Bill
Board, advertising, brochures and catalogs are. In this study, we
review how the images and techniques in the chart should be used in
Iranian graphic photo what impact has left. Using photography
techniques and procedures can be designed and helped advance the
goals graphic. Technique could not determine the idea. But what is
important to think about design and photography and his creativity
can flourish as a tool to be effective graphic designer in mind.
Computer software to help it's very promotes creativity techniques
shall graphic designer but also it is as a tool. Using images in various
fields, especially graphic arts and only because it is not being
documented, but applications are beautiful. As to his photographic
style from today is graphics. Graphic works try to affect impacts on
their audience. Hence the photo as an important factor is attention.
The other hand saw the man with the extent of forgiving and
understanding people's image, instead of using the word to your files,
allows large messages and concepts should be sent in the shortest
time. Posters, advertisements, brochures, catalog and packaging
products very diverse agricultural, industrial and food could not be
self-image. Today, the use of graphic images for a big score and the
photos to richen the role graphic design plays a major.