Abstract: The paper examines the theories of media, dominant
effects and critical and cultural theories that are used to examine
media and society issues, and then apply the theories to explore the
current situation of news media in Arab societies. The research is
meant to explore the nature of media in the Arab world and the way
that modern technologies have changed the nature of the Arab public
sphere. It considers the role of an open press in promoting a more
democratic society, while recognizing the unique qualities of an Arab
culture.
Abstract: The paper examines the Most public relations spots
and advertisements dealing with drugs. For this reason, public service
advertisements show Americans in activities with drugs and alcohol.
The way that the advertisements are produced, viewers from the
Middle East say these ads are not for them. They recognize the ads as
strictly for Americans trying to overcome their problems with drugs
and alcohol. Also, this paper explores the development of the
advertisements which are ineffective in other cultures like the Islamic
because the limited scope of the message does not have a major
effect on the Islamic beliefs and practices.