The Effects of Media Campaigns on Different Cultures
The paper examines the Most public relations spots
and advertisements dealing with drugs. For this reason, public service
advertisements show Americans in activities with drugs and alcohol.
The way that the advertisements are produced, viewers from the
Middle East say these ads are not for them. They recognize the ads as
strictly for Americans trying to overcome their problems with drugs
and alcohol. Also, this paper explores the development of the
advertisements which are ineffective in other cultures like the Islamic
because the limited scope of the message does not have a major
effect on the Islamic beliefs and practices.
[1] McQuail, D. (2000). The influence and effects of mass media. In Media
Power in Politics. Ed. Doris Graber. CQ Press, p. 7.
[2] Ames, Genevieve. "Research and Strategies for the Primary Prevention
of Workplace Alcohol Problems," Alcohol Health & Research World,
Winter 1993, 19-28.
[3] Ackerman, Robert J. Let Go and Grow. Pompano Beach, Florida: Heath
Communications Inc., 1987..
[4] Ackerman, Robert J., ed. Growing in the Shadow. Pompano Beach,
Florida: Heath Communications Inc., 1986.
[5] Campaign against drugs launched, Gulf News, posted on 19/09/2002
[6] Cauldron, Shari. "Teamwork takes Work," Personnel Journal, February
1994, 40-48.
[7] Cicero, Theodore. "Effects of paternal exposure to alcohol on offspring
development: paternal alcohol consumption may affect fetal
development through a direct effect on the father's sperm or gonads,"
Alcohol Health & Research World, Winter 1994, 37-42.
[8] Donkin, Richard. "How companies turn water into wine," World Press
Review, December 1994, 41.
[9] Dumaine, Brian. "The trouble with teams," Fortune, September 5, 1994,
86-91.
[10] "Drug wars," Current Events, September 29, 2000, 1.
[11] Fernea, Elizabeth W. and Fernea, Robert A. "Symbolizing Roles: Behind
the Veil," in Conformity and Conflict: Readings in Cultural
Anthropology, 7th edition. Ed. by Spradley, James P. and McCurdy,
David W. Harper Collins, 1986.
[12] Frankel, Glenn. "U.S. war on drugs yields few victories,"
The Washington Post, June 8, 1997, A1.
[13] Hafen, Brent Q. Alcohol: The Crutch that Cripples. St. Paul, Minnesota:
West Publishing Company, 1977.
[14] Hall, Christine C. and Crum, Matthew J. "Women and 'Body- isms' in
television beer commercials," Sex Roles: A Journal of Research,
September 1994, 329-338.
[15] Handelsman, Leonard, et al. "Morbidity risk for alcoholism and drug
abuse in relatives of cocaine addicts," American Journal of Drug and
Alcohol Abuse, September 1993, 347-358.
[16] Hisnanick, John J. and Erickson, Patricia M. "Hospital resource
utilization by American Indians/Alaska natives for alcoholism and
alcohol abuse," American Journal of Drug and Alcohol Abuse,
September 1993, 387-396.
[17] Jaffe, Lynn J. and Berger, Paul D. "The effect of modern female sex role
portrayals on advertising effective- ness," Journal of Advertising
Research, July-August 1994, 32-43.
[18] Kinney, Jean and Leaton, Gwen. Loosening the Grip. St. Louis: The
C.V. Mosby Company, 1983.
[19] Lane, C. and Waller, D. "The newest war," Newsweek, January 6, 1992,
18-24.
[20] Lauer, Robert H. and Lauer, Jeanette. "A Case Study: The Bloomer
Costume," in Fashion Power: The Meaning of Fashion in America by
Lauer, Robert H. and Lauer, Jeanette C. Prentice Hall, 1981.
[21] Lester, David. "Alcohol availability, alcoholism, and suicide and
homicide," American Journal of Drug and Alcohol Abuse, February
1995, 147-151.
[22] Marlin, Emily. Hope. New York: Harper & Row, Publishers, 1997.
[23] McNerney, Donald J. "The Facts of Life for Teambuilding," HR Focus,
December 1994, 12-14.
[24] Media drive against drugs to be stepped up, The Emirates News Agency,
WAM, posted on 05/07/2002
[25] Meryman, Richard. Broken Promises, Mended Dreams. Boston: Little,
Brown, and Company, 1984.
[26] Miller, C. "Publisher says sexy ads are ok: but sexists ones will sink
sales," Marketing News, November 23, 1992, 8-9.
[27] Mumey, Jack. Loving an Alcoholic. Chicago: Contemporary Books Inc.,
1985.
[28] Plant, Moria. Women, Drinking, and Pregnancy. New York: Tavistock
Publication, 1985.
[29] Roach-Higgins, Mary Ellen and Eicher, Joanne B. "Dress and Identity,"
Clothing and Textiles Research Journal, 10 (1992): 1-8.
[30] Soderstrom, Carl A. "Alcohol's effect on trauma outcomes: a reappraisal
of conventional wisdom," JAMA, July 7, 1993, 93-95.
[31] Tracy, Don. What You Should Know About Alcoholism. New York:
Dodd, Mead & Company, 1975.
[32] Tsuang, John W., et al. "Drug use among primary alcoholic veterans,"
American Journal of Drug and Alcohol Abuse, November 1994, 483-
494.
[33] UAE steps up war on drugs, Khaleej Times, posted on 27/06/2002
[34] Virendra Pandurang Marathe, Sanatan Society for Scientific Spirituality,
Sanatan Weekly Online, April 6, 2003.
[35] Youngers, Coletta. "The only war we-ve got," NACLA Report on the
Americas, September/October 1997, 16-19.
[1] McQuail, D. (2000). The influence and effects of mass media. In Media
Power in Politics. Ed. Doris Graber. CQ Press, p. 7.
[2] Ames, Genevieve. "Research and Strategies for the Primary Prevention
of Workplace Alcohol Problems," Alcohol Health & Research World,
Winter 1993, 19-28.
[3] Ackerman, Robert J. Let Go and Grow. Pompano Beach, Florida: Heath
Communications Inc., 1987..
[4] Ackerman, Robert J., ed. Growing in the Shadow. Pompano Beach,
Florida: Heath Communications Inc., 1986.
[5] Campaign against drugs launched, Gulf News, posted on 19/09/2002
[6] Cauldron, Shari. "Teamwork takes Work," Personnel Journal, February
1994, 40-48.
[7] Cicero, Theodore. "Effects of paternal exposure to alcohol on offspring
development: paternal alcohol consumption may affect fetal
development through a direct effect on the father's sperm or gonads,"
Alcohol Health & Research World, Winter 1994, 37-42.
[8] Donkin, Richard. "How companies turn water into wine," World Press
Review, December 1994, 41.
[9] Dumaine, Brian. "The trouble with teams," Fortune, September 5, 1994,
86-91.
[10] "Drug wars," Current Events, September 29, 2000, 1.
[11] Fernea, Elizabeth W. and Fernea, Robert A. "Symbolizing Roles: Behind
the Veil," in Conformity and Conflict: Readings in Cultural
Anthropology, 7th edition. Ed. by Spradley, James P. and McCurdy,
David W. Harper Collins, 1986.
[12] Frankel, Glenn. "U.S. war on drugs yields few victories,"
The Washington Post, June 8, 1997, A1.
[13] Hafen, Brent Q. Alcohol: The Crutch that Cripples. St. Paul, Minnesota:
West Publishing Company, 1977.
[14] Hall, Christine C. and Crum, Matthew J. "Women and 'Body- isms' in
television beer commercials," Sex Roles: A Journal of Research,
September 1994, 329-338.
[15] Handelsman, Leonard, et al. "Morbidity risk for alcoholism and drug
abuse in relatives of cocaine addicts," American Journal of Drug and
Alcohol Abuse, September 1993, 347-358.
[16] Hisnanick, John J. and Erickson, Patricia M. "Hospital resource
utilization by American Indians/Alaska natives for alcoholism and
alcohol abuse," American Journal of Drug and Alcohol Abuse,
September 1993, 387-396.
[17] Jaffe, Lynn J. and Berger, Paul D. "The effect of modern female sex role
portrayals on advertising effective- ness," Journal of Advertising
Research, July-August 1994, 32-43.
[18] Kinney, Jean and Leaton, Gwen. Loosening the Grip. St. Louis: The
C.V. Mosby Company, 1983.
[19] Lane, C. and Waller, D. "The newest war," Newsweek, January 6, 1992,
18-24.
[20] Lauer, Robert H. and Lauer, Jeanette. "A Case Study: The Bloomer
Costume," in Fashion Power: The Meaning of Fashion in America by
Lauer, Robert H. and Lauer, Jeanette C. Prentice Hall, 1981.
[21] Lester, David. "Alcohol availability, alcoholism, and suicide and
homicide," American Journal of Drug and Alcohol Abuse, February
1995, 147-151.
[22] Marlin, Emily. Hope. New York: Harper & Row, Publishers, 1997.
[23] McNerney, Donald J. "The Facts of Life for Teambuilding," HR Focus,
December 1994, 12-14.
[24] Media drive against drugs to be stepped up, The Emirates News Agency,
WAM, posted on 05/07/2002
[25] Meryman, Richard. Broken Promises, Mended Dreams. Boston: Little,
Brown, and Company, 1984.
[26] Miller, C. "Publisher says sexy ads are ok: but sexists ones will sink
sales," Marketing News, November 23, 1992, 8-9.
[27] Mumey, Jack. Loving an Alcoholic. Chicago: Contemporary Books Inc.,
1985.
[28] Plant, Moria. Women, Drinking, and Pregnancy. New York: Tavistock
Publication, 1985.
[29] Roach-Higgins, Mary Ellen and Eicher, Joanne B. "Dress and Identity,"
Clothing and Textiles Research Journal, 10 (1992): 1-8.
[30] Soderstrom, Carl A. "Alcohol's effect on trauma outcomes: a reappraisal
of conventional wisdom," JAMA, July 7, 1993, 93-95.
[31] Tracy, Don. What You Should Know About Alcoholism. New York:
Dodd, Mead & Company, 1975.
[32] Tsuang, John W., et al. "Drug use among primary alcoholic veterans,"
American Journal of Drug and Alcohol Abuse, November 1994, 483-
494.
[33] UAE steps up war on drugs, Khaleej Times, posted on 27/06/2002
[34] Virendra Pandurang Marathe, Sanatan Society for Scientific Spirituality,
Sanatan Weekly Online, April 6, 2003.
[35] Youngers, Coletta. "The only war we-ve got," NACLA Report on the
Americas, September/October 1997, 16-19.
@article{"International Journal of Business, Human and Social Sciences:60250", author = "B. Al-Jenaibi", title = "The Effects of Media Campaigns on Different Cultures", abstract = "The paper examines the Most public relations spots
and advertisements dealing with drugs. For this reason, public service
advertisements show Americans in activities with drugs and alcohol.
The way that the advertisements are produced, viewers from the
Middle East say these ads are not for them. They recognize the ads as
strictly for Americans trying to overcome their problems with drugs
and alcohol. Also, this paper explores the development of the
advertisements which are ineffective in other cultures like the Islamic
because the limited scope of the message does not have a major
effect on the Islamic beliefs and practices.", keywords = "Arab media campaign, Middle easy Advertisements,Islamic culture and American campaigns.", volume = "2", number = "10", pages = "1123-4", }
