Abstract: In this paper, the relationship between learning
motivation and learning performance is explored by using exchange
theory. The relationship is concluded that external performance can
raise learning motivation and then increase learning performance. The
internal performance should be not completely neglected and the
external performance should be not attached important excessively.
The parents need self-study and must be also reeducated. The existing
education must be improved in raise of internal performance. The
incorrect learning thinking will mislead the students, parents, and
educators of next generation, when the students obtain good learning
performance in the learning environment with excess stimulants. Over
operation of external performance will result abnormal learning
thinking and violating learning goal. Learning is not only to obtain
performance. Learning quality and learning performance will be
limited as without learning motivation. The best learning motivation
is, the best learning performance is. The learning for reward is not
good for learning performance. Strategies of promoting life-long
learning are including the encouraging for learner, establishment of
good interaction learning environment, and the advertisement of the
merit and the importance of life-long learning, which can let the
learner with the correct learning motivation.
Abstract: Despite the internet, which is one of the mass media
that has become quite common in recent years, the relationship of
Advertisement with Television and Cinema, which have always
drawn attention of researchers as basic media and where visual use is
in the foreground, have also become the subject of various studies.
Based on the assumption that the known fundamental effects of
advertisements on consumers are closely related to the creative
process of advertisements as well as the nature and characteristics of
the medium where they are used, these basic mass media (Television
and Cinema) and the consumer motivations of the advertisements
they broadcast have become a focus of study.
Given that the viewers of the mass media in question have shifted
from a passive position to a more active one especially in recent years
and approach contents of advertisements, as they do all contents, in a
more critical and “pitiless" manner, it is possible to say that
individuals make more use of advertisements than in the past and
combine their individual goals with the goals of the advertisements.
This study, which aims at finding out what the goals of these new
individual advertisement use are, how they are shaped by the distinct
characteristics of Television and Cinema, where visuality takes
precedence as basic mass media, and what kind of places they occupy
in the minds of consumers, has determined consumers- motivations
as: “Entertainment", “Escapism", “Play", “Monitoring/Discovery",
“Opposite Sex" and “Aspirations and Role Models".
This study intends to reveal the differences or similarities among
the needs and hence the gratifications of viewers who consume
advertisements on Television or at the Cinema, which are two basic
media where visuality is prioritized.
Abstract: This research adapts experimental design to investigate
the effect of conditioning or not and pre-exposure or not on brand
attitude, so it is a 2×2=4 factorial design. The results show that the
brand attitude of conditioning group is significantly higher than that of
unconditioning group. The brand attitude with pre-exposure is
significantly higher than that without pre-exposure. Conditioning or
not and pre-exposure or not have significant interaction. No matter the
celebrity is pre-exposure or not, the brand attitude is higher under
conditioning process.
Abstract: This paper starts with a critical view of beautiful female images in the mass media being frequently generated by a stereotypical Korean concept of beauty. Several female beauty myths have evolved in Korea during the present decade. Nearly all of them have formed due to a deeply-ingrained androcentric ideology which objectifies women. Mass media causes the public to hold a distorted concept about female beauty. There is a huge gap between women in reality and representative women in the mass media. It is essential to have an unbiased perception of female images presented in the mass media. Due to cosmetic advertisements projecting contemporary images of female beauty to promote products, cosmetics images will be examined in regard to female beauty myths portrayed by the mass media. This paper will analyze features of female beauty myths in Korea and their intrinsic characteristics.
Abstract: This study proposes a novel recommender system to
provide the advertisements of context-aware services. Our proposed
model is designed to apply a modified collaborative filtering (CF)
algorithm with regard to the several dimensions for the personalization
of mobile devices – location, time and the user-s needs type. In
particular, we employ a classification rule to understand user-s needs
type using a decision tree algorithm. In addition, we collect primary
data from the mobile phone users and apply them to the proposed
model to validate its effectiveness. Experimental results show that the
proposed system makes more accurate and satisfactory advertisements
than comparative systems.
Abstract: The demand on High voltage (HV) infrastructures is growing due to the corresponding growth in industries and population. New or upgraded HV infrastructure has safety implications since Transmission mains usually occupy the same easement in the vicinity of neighbouring residents. Transmission mains consist of underground (UG) and overhead (OH) sections and the transition between the UG and OH section is known as the UGOH pole. The existence of two transmission mains in the same easement can dictate to resort to more complicated earthing design in order to mitigate the effect of AC interference, and in some cases it can also necessitates completing a Split Study of the system. This paper provides an overview of the AC interference, Split Study and the earthing of an underground feeder including the UGOH pole .In addition, this paper discusses the use of different link boxes on the UG feeder and presents a case study that represent a clear example of the Ac interference and Split factor. Finally, a few recommendations are provided to achieve a safety zone in the area beyond the boundary of the HV system.
Abstract: This paper provides a replacement policy for warranty products with different failure rate from the consumer-s viewpoint. Assume that the product is replaced once within a finite planning horizon, and the failure rate of the second product is lower than the failure rate of the first product. Within warranty period (WP), the failed product is corrected by minimal repair without any cost to the consumers. After WP, the failed product is repaired with a fixed repair cost to the consumers. However, each failure incurs a fixed downtime cost to the consumers over a finite planning horizon. In this paper, we derive the model of the expected total disbursement cost within a finite planning horizon and some properties of the optimal replacement policy under some reasonable conditions are obtained. Finally, numerical examples are given to illustrate the features of the optimal replacement policy under various maintenance costs.
Abstract: The goal of this paper is to develop a model to
integrate “pricing" and “advertisement" for short life cycle products,
such as branded fashion clothing products. To achieve this goal, we
apply the concept of “Dynamic Pricing". There are two classes of
advertisements, for the brand (regardless of product) and for a
particular product. Advertising the brand affects the demand and
price of all the products. Thus, the model considers all these products
in relation with each other. We develop two different methods to
integrate both types of advertisement and pricing. The first model is
developed within the framework of dynamic programming. However,
due to the complexity of the model, this method cannot be applicable
for large size problems. Therefore, we develop another method,
called hieratical approach, which is capable of handling the real
world problems. Finally, we show the accuracy of this method, both
theoretically and also by simulation.
Abstract: The objective of the present study was to determine
the effect of different concentration of spermatozoa and length of
storage in 5 0C on sperm motility. Semen was collected using
artificial vagina from goat aged 2 to 2.5 years. Fresh goat semen
with sperm motility ≥ 70% was used as material. Semen was
divided into 4 treatments of concentration (40 x 10 6 / ml, 50 x
106/ml, 60x106/ml, 70x106/ml) with length of storage 0,12,24,36 h. in
5 0C. There were interactions (P
Abstract: The aim of this study was to investigate the effects of
supplementing the diluent of roosters' semen with different levels of
olive oil on motility, viability, morphology and acrosome integrity of
chicken spermatozoa after in vitro storage for up to 72 h. Semen was
collected from 60 White Layer males (62 wk of age) kept in
separated floor pens and randomly divided into six treatment groups
(10 males in each group). Experimental groups were as follows: T1
:fresh semen, T2 : semen extended 1:1 with Al – Daraji 2 diluent
(AD2D) alone, T3 – T6 :semen samples extended 1:1 with AD2D
supplemented with 2 ml, 4 ml, 6 ml or 8 ml of olive oil / 100 ml of
diluent, respectively. Semen samples were then stored at 5 °C for 24
h, 48 h or 72 h. There was a clear influence of diluent
supplementation with olive oil on the spermatozoa motility profile;
olive oil groups (T3, T4, T5 and T6) recorded the highest scores of
mass activity and individual motility during all storage periods
compared to T1 and T2 groups. In addition, the inclusion of olive oil
into semen diluent (T3, T4, T5 and T6) gave significantly higher
percentages of viable spermatozoa, normal morphologically
spermatozoa and intact acrosomes irrespective of storage period.
These results clearly show that supplementation the diluent of
roosters' semen with olive oil can improve semen quality when
semen samples in vitro stored at 5 °C for up to 72 h.
Abstract: With the explosive growth of information sources available on the World Wide Web, it has become increasingly difficult to identify the relevant pieces of information, since web pages are often cluttered with irrelevant content like advertisements, navigation-panels, copyright notices etc., surrounding the main content of the web page. Hence, tools for the mining of data regions, data records and data items need to be developed in order to provide value-added services. Currently available automatic techniques to mine data regions from web pages are still unsatisfactory because of their poor performance and tag-dependence. In this paper a novel method to extract data items from the web pages automatically is proposed. It comprises of two steps: (1) Identification and Extraction of the data regions based on visual clues information. (2) Identification of data records and extraction of data items from a data region. For step1, a novel and more effective method is proposed based on visual clues, which finds the data regions formed by all types of tags using visual clues. For step2 a more effective method namely, Extraction of Data Items from web Pages (EDIP), is adopted to mine data items. The EDIP technique is a list-based approach in which the list is a linear data structure. The proposed technique is able to mine the non-contiguous data records and can correctly identify data regions, irrespective of the type of tag in which it is bound. Our experimental results show that the proposed technique performs better than the existing techniques.
Abstract: The goal of this study was to disclose the core of the advertising research based on the psychological aspects by acquainting with the nature of advertising research and revealing the importance of psychological aspects of advertising during the advertising research. The growing interest in consumer response to advertisement served as an encouragement to make the analysis of psychological aspects of the advertising research, because the information obtained during the advertising research helps to answer the question how advertising really works. In the research analysis focuses on the nature of advertising research. The place of advertising research in advertisement planning process and the advertising research process are unfolded. Moreover, the importance of psychological aspects in the advertising research is being examined. The certain psychological aspects like the particularities of advertising communication process, psychological process that are active at advertising acceptance and awareness process as well as the advertising effects are analysed in more detail.
Abstract: The objective of this research was to study the themes
of alcoholic beverage advertisements in Thailand after the enactment
of the 2008 Alcoholic Beverage Control Act. Data was collected
through textual analysis of 35 television and cinema advertisements
for alcoholic beverage products broadcast in Thailand. Nine themes
were identified, seven of which were themes that had previously been
used before the new law (i.e. power, competition, friendship,
Thainess, success, romance and safety) and two of which were new
themes (volunteerism and conservation) that were introduced as a
form of adaptation and negotiation in response to the new law.
Abstract: In an effort to understand the preliminary effects of aerodynamic stress on alveolar epithelial cells, we developed a multifluidic cell culture platform capable of supporting alveolar cultures at an air-liquid interface under constant air flow and exposure to varying pressure stimuli on the apical side while providing nourishment on the basolateral plane. Our current study involved utilizing the platform to study the effect of basement membrane coating and addition of dexamethasone on cellular response to pressure in A549 and H441 alveolar epithelial cells.
Abstract: Advertising is one of the important marketing
strategies and the choice of media is an important aspect of
effectiveness of advertising media. The two most popular advertising
media, TV and web media are highly effective in creating successful
advertisements as they influence the purchase decision of the
viewers. Although TV and web are electronic media, they are unique
in their features and traits of advertising. Hence, the present study
attempts to analyze the influence of these two media towards buying
behavior of the viewers. The two media are analyzed separately to
determine its level of influence towards buying behavior and finally a
comparative analysis of these media is attempted to find the
difference in their level of influence.
Abstract: These days we face with so many advertisements in
magazines, those mentioned coaching is pragmatic specialties which
help people make change in their lives. Up to know Specialty coaches
are not necessarily therapists, consultants or psychologist, thus they
may not know psychological theories. The International Coach
Federation identifies "facilitating learning and results" as one of its
four core coach competencies, without understanding learning
theories coaching practice hangs in theoretical abyss. Thus the aim of
this article is investigating learning theories within coaching process.
Therefore, I reviewed some cognitive and behavioral learning
theories and analyzed their contribution with coaching process which
has been introduced in mentor coaches and ICF certified coaches'
papers and books. The result demonstrated that coaching profession
is strongly grounded in learning theories, and it will be strengthened
by the validation of theories and evidence-based research as we move
forward. Thus, it needs more research in order to applying effective
theoretical frameworks.
Abstract: Semantic Web services will enable the semiautomatic
and automatic annotation, advertisement, discovery,
selection, composition, and execution of inter-organization business
logic, making the Internet become a common global platform where
organizations and individuals communicate with each other to carry
out various commercial activities and to provide value-added
services. There is a growing consensus that Web services alone will
not be sufficient to develop valuable solutions due the degree of
heterogeneity, autonomy, and distribution of the Web. This paper
deals with two of the hottest R&D and technology areas currently
associated with the Web – Web services and the Semantic Web. It
presents the synergies that can be created between Web Services and
Semantic Web technologies to provide a new generation of eservices.
Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: In this paper first, Two buildings have been modeled
and then analyzed using nonlinear static analysis method under two
different conditions in Nonlinear SAP 2000 software. In the first
condition the interaction of soil adjacent to the walls of basement are
ignored while in the second case this interaction have been modeled
using Gap elements of nonlinear SAP2000 software. Finally,
comparing the results of two models, the effects of soil-structure on
period, target point displacement, internal forces, shape deformations
and base shears have been studied. According to the results, this
interaction has always increased the base shear of buildings,
decreased the period of structure and target point displacement, and
often decreased the internal forces and displacements.
Abstract: This research is to study the types of products and
services that employs 'ambient media and respective techniques in its
advertisement materials. Data collection has been done via analyses of a total of 62 advertisements that employed ambient media
approach in Thailand during the years 2004 to 2011. The 62 advertisement were qualifying advertisements of the Adman Awards
& Symposium under the category of Outdoor & Ambience. Analysis
results reveal that there is a total of 14 products and services that
chooses to utilize ambient media in its advertisement. Amongst all ambient media techniques, 'intrusion' uses the value of a medium in
its representation of content most often. Following intrusion is 'interaction', where consumers are invited to participate and interact
with the advertising materials. 'Illusion' ranks third in its ability to subject the viewers to distortions of reality that makes the division
between reality and fantasy less clear.