Abstract: These days we face with so many advertisements in
magazines, those mentioned coaching is pragmatic specialties which
help people make change in their lives. Up to know Specialty coaches
are not necessarily therapists, consultants or psychologist, thus they
may not know psychological theories. The International Coach
Federation identifies "facilitating learning and results" as one of its
four core coach competencies, without understanding learning
theories coaching practice hangs in theoretical abyss. Thus the aim of
this article is investigating learning theories within coaching process.
Therefore, I reviewed some cognitive and behavioral learning
theories and analyzed their contribution with coaching process which
has been introduced in mentor coaches and ICF certified coaches'
papers and books. The result demonstrated that coaching profession
is strongly grounded in learning theories, and it will be strengthened
by the validation of theories and evidence-based research as we move
forward. Thus, it needs more research in order to applying effective
theoretical frameworks.