Abstract: Television news has gained a new dimension in terms
of ideological approaches as a result of such factors as globalization,
cross monopolization, presence of international companies etc. and
certain strategies have been developed at the production, presentation
and distribution stages of news. In this study, television news about a
process called “settlement process” was investigated. In this
framework, news about the settlement process on TV channels of
TRT 1, ATV, FOX TV, NTV, HABERTÜRK, TRT HABER and
STV was investigated using the content analysis method in terms of
the strategies the ideology construction, attitude towards the party in
power, attitude towards parties in opposition and attitude towards
BDP (Peace and Democracy Part) and Imrali (the island where
Abdullah Ocalan, head of PKK, is kept). First, the aforementioned
TV channels were selected randomly from 3 groups in order to be
able to reveal the representational capacity of commercial, news and
public channels.
The study covers 557 news items broadcast in the main news
bulletins between the dates of 15 March 2013 and 15 March 2013.
While there was a positive attitude towards the government in a
sizable portion of the news about the settlement process (63.6%), the
attitude of 25.3% of the news was impartial towards the government
and 11.3% had a negative attitude. On the other hand, there was a
negative attitude towards the Opposition in a considerable portion of
the news about the settlement process (56.1%). The attitude of 35.9%
of the news towards the Opposition was impartial whereas 8.0% had
a positive attitude. While 34.9% of the news about the settlement
process used the legitimization strategy from among the ideology
construction strategies, 22.8% used the unification strategy, 15.7%
the reification strategy, 15.6% fractional and 11%
concealment/mystification strategy.
Abstract: Despite the internet, which is one of the mass media
that has become quite common in recent years, the relationship of
Advertisement with Television and Cinema, which have always
drawn attention of researchers as basic media and where visual use is
in the foreground, have also become the subject of various studies.
Based on the assumption that the known fundamental effects of
advertisements on consumers are closely related to the creative
process of advertisements as well as the nature and characteristics of
the medium where they are used, these basic mass media (Television
and Cinema) and the consumer motivations of the advertisements
they broadcast have become a focus of study.
Given that the viewers of the mass media in question have shifted
from a passive position to a more active one especially in recent years
and approach contents of advertisements, as they do all contents, in a
more critical and “pitiless" manner, it is possible to say that
individuals make more use of advertisements than in the past and
combine their individual goals with the goals of the advertisements.
This study, which aims at finding out what the goals of these new
individual advertisement use are, how they are shaped by the distinct
characteristics of Television and Cinema, where visuality takes
precedence as basic mass media, and what kind of places they occupy
in the minds of consumers, has determined consumers- motivations
as: “Entertainment", “Escapism", “Play", “Monitoring/Discovery",
“Opposite Sex" and “Aspirations and Role Models".
This study intends to reveal the differences or similarities among
the needs and hence the gratifications of viewers who consume
advertisements on Television or at the Cinema, which are two basic
media where visuality is prioritized.