Value Co-Creation in Used-Car Auctions: A Service Scientific Perspective

Electronic market place plays an important
intermediary role for connecting dealers and retail customers. The
main aim of this paper is to design a value co-creation model in
used-car auctions. More specifically, the study has been designed in
order to describe the process of value co-creation in used-car auctions,
to explore the co-created values in used-car auctions, and finally
conclude the paper indicating the future research directions. Our
analysis shows that economic values as well as non-economic values
are co-created in used-car auctions. In addition, this paper contributes
to the academic society broadening the view of value co-creation in
service science.

• Safdar Muhammad Usman
• Youji Kohda
• Katsuhiro Umemoto

• Value co-creation
• Used-car auctions
• Non-economic values
• Service science.

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