The Influence of User Involvement and Personal Innovativeness on User Behavior
The search for factors that influence user behavior has remained an important theme for both the academic and practitioner Information Systems Communities. In this paper we examine relevant user behaviors in the phase after adoption and investigate two factors that are expected to influence such behaviors, namely User Involvement (UI) and Personal Innovativeness in IT (PIIT). We conduct a field study to examine how these factors influence postadoption behavior and how they are interrelated. Building on theoretical premises and prior empirical findings, we propose and test two alternative models of the relationship between these factors. Our results reveal that the best explanation of post-adoption behavior is provided by the model where UI and PIIT independently influence post-adoption behavior. Our findings have important implications for research and practice. To that end, we offer directions for future research.
[1] Agarwal, R. and Karahanna, E. "Time Flies When You're Having Fun:
Cognitive Absorption and Beliefs about Information Technology
Usage," MIS Quarterly (24:14), 2000, pp. 665-694.
[2] Agarwal, R. and Prasad, J. "A Conceptual and Operational Definition of
Personal Innovativeness in the Domain of Information Technology,"
Information Systems Research (9:2), 1998, pp. 204-215.
[3] Barki, H. and Hartwick, J. "Rethinking the Concept of User
Involvement," MIS Quarterly (13:1), 1989, pp. 53-64.
[4] Blili, S., Raymond, L. and Rivard, S. "Impact of Task Uncertainty, End-
User Involvement, and Competence on the Success of End-User
Computing," Information & Management (33), 1998, pp. 137-153.
[5] Boffo, C. and Barki, H. "Conceptualizing Information System Use: A
Behavioral and Perceptual Framework," Unpublished paper, 2003,
http://gresi.hec.ca/SHAPS/cp/gescah/formajout/ajout/test/uploaded/cahie
r0305.pdf (accessed October 11, 2006).
[6] Bommer, M. and Jalajas, D.S. "The Threat of Organizational
Downsizing on the Innovative Propensity of R&D Professionals," R&D
Management, (29:1), 1999, pp. 27-34.
[7] Bostrom, R.P., Olfman, L. and Sein, M.K. "The Importance of Learning
Style in End-User Training," MIS Quarterly (14:1),1990, pp. 101-119.
[8] Bowman, B., Grupe, F.H., Lund, D. and Moore, W.D. "An Examination
of Sources of Support Preferred by End-User Computing Personnel,"
Journal of End User Computing (5:4), 1993, pp. 4-11.
[9] Brancheau, J.C. and Wetherbe J.C. "The Adoption of Spreadsheet
Software: Testing Innovation Diffusion Theory in the Context of End-
User Computing," Information Systems Research (1:2), 1990, pp. 115-
143.
[10] Brown, C.V. and Bostrom, R.P. "Organization Designs for the
Management of End-User Computing: Reexamining the Contingencies,"
Journal of Management Information Systems (10:4), 1994, pp. 183-211.
[11] Carson, S.J., Madhok, A., Varman, R. and John, G. "Information
Processing Moderators of the Effectiveness of Trust-Based Governance
in Interfirm R&D Collaboration," Organization Science (14:1), 2003,
pp. 45-56.
[12] Chau, P.Y.K. and Hui, K.L. "Identifying Early Adopters of New IT
Products: A Case of Windows 95," Information & Management (33),
1998, pp. 225-230.
[13] DeLone, W.H., and McLean, E.R. "The Delone and McLean Model
of information systems success: A ten year update," Journal of
Management Information Systems (19:4), 2003, pp. 9-30.
[14] Fishbein, M. and Ajzen, I. "Attitudes toward Objects as Predictors of
Single and Multiple Behaviour Criteria," Psychological Review (81:1),
1974, pp. 59-74.
[15] Flynn, L.R, Goldsmith, R.E. and Eastman, J.K. "Opinion Leaders
and Opinion Seekers: Two New Measurement Scales," Journal of the
Academy of Marketing Science (24:2), 1996, pp. 137-147.
[16] Fornell, C. and Larcker, D.F. "Evaluating Structural Equation
Models with Unobservable Variables and Measurement Error," Journal
of Marketing Research (18) February, 1981, pp. 39-50.
[17] Govindarajulu, C. "The Status of Help Desk Support: A Survey,"
Communications of the ACM (45:1), 2002, pp. 97-100.
[18] Govindarajulu, C. and Reithel, B.J. "Beyond the Information Center: an
Instrument to Measure End-User Computing Support from Multiple
Sources," Information and Management (33:5), 1998, pp. 241-250.
[19] Harris, D.P. An Investigation of the Factors Affecting Where Desktop
Computer Users Go for Computer Support in an Academic Environment,
Unpublished doctoral dissertation, Claremont Graduate University,
USA, 1994.
[20] Hartwick, J. and Barki, H. "Explaining the Role of User Participation in
Information System Use," Management Science (40:4), 1994, pp. 440-
465.
[21] Heide, J.B. "Interorganizational Governance in Marketing Channels,"
Journal of Marketing (58), 1994, pp. 71-85.
[22] Hwang, M.I. and Thorn, R.G. "The Effect of User Engagement on
System Success: A Meta-Analytical Integration of Research Findings,"
Information & Management (35:4), 1999, pp. 229-236.
[23] Hynes, N. and Lo, S. "Innovativeness and Consumer Involvement in the
Chinese Market," Singapore Management Review (28:2), 2006, pp. 31-
46.
[24] Igbaria, M. and Iivari, J. "Microcomputer Utilization Patterns Among
Managers and Professionals: The Case in Finland," Journal of Computer
Information Systems (38:3), 1998, pp. 28-43.
[25] Jasperson J., Carter P.E. and Zmud R.W. "A comprehensive
conceptualization of post-adoption behaviours associated with
information technology enabled work systems," MIS Quarterly (29:3),
2005, pp. 525-557.
[26] Kappelman, L.A. "User Training, User Involvement, and IS
Implementation Success," Journal of Computer Information Systems
(36:3), 1996, pp. 1-9.
[27] Limayem, M., Khalifa, M., and Frini, A. "What Makes Consumers Buy
from Internet? A Longitudinal Study of Online Shopping," IEEE
Transactions on Systems Man and Cybernetics Part A: Systems and
Humans (30), 2000, pp. 421-432.
[28] Mittal, B. "A Comparative Analysis of Four Scales of Consumer
Involvement," Psychology and Marketing (12:7), 1995, pp. 663-682.
[29] Munro, M.C., Huff, S.L., Marcolin, B.L. and Compeau, D.R.
"Understanding and Measuring User Competence," Information &
Management (33:1), 1997, pp. 45-57.
[30] Nilsen, H. and Sein, M.K. "Determinants of User Satisfaction with the
Support Function," Proceedings of the 2002 ACMSIGCPR Conference,
2002, pp. 47-51.
[31] Nunnally, J.C. Psychometric Theory, McGraw Hill, New York, 1978.
[32] Ram, S. and Jung, H-S. "The Link Between Involvement, Use
Innovativeness and product Usage," Advances in Consumer Research
(16), 1989, pp. 160-166.
[33] Rogers, E.M and Shoemaker, E. Communication of Innovations, A
cross-cultural approach, The Free Press, 2nd edition, New York, 1971.
[34] Schillewaert, N., Ahearne, M.J., Frambach, R.T. and Moenaert, R.K.
"The adoption of information technology in the sales force," Industrial
Marketing Management (34:4), 2005, pp. 323-336.
[35] Schneider, K.C. and Rodgers, W.C. "An ÔÇÿImportance- Subscale for
Consumer Involvement Profiles," Advances in Consumer Research (23),
1996, pp. 249-254.
[36] Seddon, P.B., Staples, D.S., Patnayakuni, R. and Bowtell, M.
"Dimensions of Information Systems Success," Communications of the
AIS (2:20), http://cais.isworld.org/articles/2-20/article.htm (accessed
October 11, 2006), 1999.
[37] Singletary, L.A., Akbulut, A.Y., and Houston, A.L. "Unanticipated
Software Use by Adolescents Following Mandatory Adoption,"
Proceedings from the Twenty-Third International Conference on
Information Systems, Barcelona, Spain, December, 2002.
[38] Speier, C. and Brown, C.V. "Differences in End-User Computing
Support and Control Across User Departments," Information &
Management (32), 1997, pp. 85-99.
[39] Thatcher, J.B. and Perrewe, P.L. "An empirical examination of
individual traits as antecedents to computer anxiety and computer selfefficacy,"
MIS Quarterly (26:4), 2002, pp 381-396.
[40] Whitley, B.E. "Gender Differences in Computer-Related Attitudes and
Behaviour: A Meta-Analysis," Computers in Human Behaviour (13:1),
1997, pp. 1-22.
[41] Wolfradt, U., and Doll, J. "Motives of Adolescents to Use the Internet as
a Function of Personality Traits, Personal and Social Factors," Journal
of Educational Computing Research (24:1), 2001, pp. 13-27.
[1] Agarwal, R. and Karahanna, E. "Time Flies When You're Having Fun:
Cognitive Absorption and Beliefs about Information Technology
Usage," MIS Quarterly (24:14), 2000, pp. 665-694.
[2] Agarwal, R. and Prasad, J. "A Conceptual and Operational Definition of
Personal Innovativeness in the Domain of Information Technology,"
Information Systems Research (9:2), 1998, pp. 204-215.
[3] Barki, H. and Hartwick, J. "Rethinking the Concept of User
Involvement," MIS Quarterly (13:1), 1989, pp. 53-64.
[4] Blili, S., Raymond, L. and Rivard, S. "Impact of Task Uncertainty, End-
User Involvement, and Competence on the Success of End-User
Computing," Information & Management (33), 1998, pp. 137-153.
[5] Boffo, C. and Barki, H. "Conceptualizing Information System Use: A
Behavioral and Perceptual Framework," Unpublished paper, 2003,
http://gresi.hec.ca/SHAPS/cp/gescah/formajout/ajout/test/uploaded/cahie
r0305.pdf (accessed October 11, 2006).
[6] Bommer, M. and Jalajas, D.S. "The Threat of Organizational
Downsizing on the Innovative Propensity of R&D Professionals," R&D
Management, (29:1), 1999, pp. 27-34.
[7] Bostrom, R.P., Olfman, L. and Sein, M.K. "The Importance of Learning
Style in End-User Training," MIS Quarterly (14:1),1990, pp. 101-119.
[8] Bowman, B., Grupe, F.H., Lund, D. and Moore, W.D. "An Examination
of Sources of Support Preferred by End-User Computing Personnel,"
Journal of End User Computing (5:4), 1993, pp. 4-11.
[9] Brancheau, J.C. and Wetherbe J.C. "The Adoption of Spreadsheet
Software: Testing Innovation Diffusion Theory in the Context of End-
User Computing," Information Systems Research (1:2), 1990, pp. 115-
143.
[10] Brown, C.V. and Bostrom, R.P. "Organization Designs for the
Management of End-User Computing: Reexamining the Contingencies,"
Journal of Management Information Systems (10:4), 1994, pp. 183-211.
[11] Carson, S.J., Madhok, A., Varman, R. and John, G. "Information
Processing Moderators of the Effectiveness of Trust-Based Governance
in Interfirm R&D Collaboration," Organization Science (14:1), 2003,
pp. 45-56.
[12] Chau, P.Y.K. and Hui, K.L. "Identifying Early Adopters of New IT
Products: A Case of Windows 95," Information & Management (33),
1998, pp. 225-230.
[13] DeLone, W.H., and McLean, E.R. "The Delone and McLean Model
of information systems success: A ten year update," Journal of
Management Information Systems (19:4), 2003, pp. 9-30.
[14] Fishbein, M. and Ajzen, I. "Attitudes toward Objects as Predictors of
Single and Multiple Behaviour Criteria," Psychological Review (81:1),
1974, pp. 59-74.
[15] Flynn, L.R, Goldsmith, R.E. and Eastman, J.K. "Opinion Leaders
and Opinion Seekers: Two New Measurement Scales," Journal of the
Academy of Marketing Science (24:2), 1996, pp. 137-147.
[16] Fornell, C. and Larcker, D.F. "Evaluating Structural Equation
Models with Unobservable Variables and Measurement Error," Journal
of Marketing Research (18) February, 1981, pp. 39-50.
[17] Govindarajulu, C. "The Status of Help Desk Support: A Survey,"
Communications of the ACM (45:1), 2002, pp. 97-100.
[18] Govindarajulu, C. and Reithel, B.J. "Beyond the Information Center: an
Instrument to Measure End-User Computing Support from Multiple
Sources," Information and Management (33:5), 1998, pp. 241-250.
[19] Harris, D.P. An Investigation of the Factors Affecting Where Desktop
Computer Users Go for Computer Support in an Academic Environment,
Unpublished doctoral dissertation, Claremont Graduate University,
USA, 1994.
[20] Hartwick, J. and Barki, H. "Explaining the Role of User Participation in
Information System Use," Management Science (40:4), 1994, pp. 440-
465.
[21] Heide, J.B. "Interorganizational Governance in Marketing Channels,"
Journal of Marketing (58), 1994, pp. 71-85.
[22] Hwang, M.I. and Thorn, R.G. "The Effect of User Engagement on
System Success: A Meta-Analytical Integration of Research Findings,"
Information & Management (35:4), 1999, pp. 229-236.
[23] Hynes, N. and Lo, S. "Innovativeness and Consumer Involvement in the
Chinese Market," Singapore Management Review (28:2), 2006, pp. 31-
46.
[24] Igbaria, M. and Iivari, J. "Microcomputer Utilization Patterns Among
Managers and Professionals: The Case in Finland," Journal of Computer
Information Systems (38:3), 1998, pp. 28-43.
[25] Jasperson J., Carter P.E. and Zmud R.W. "A comprehensive
conceptualization of post-adoption behaviours associated with
information technology enabled work systems," MIS Quarterly (29:3),
2005, pp. 525-557.
[26] Kappelman, L.A. "User Training, User Involvement, and IS
Implementation Success," Journal of Computer Information Systems
(36:3), 1996, pp. 1-9.
[27] Limayem, M., Khalifa, M., and Frini, A. "What Makes Consumers Buy
from Internet? A Longitudinal Study of Online Shopping," IEEE
Transactions on Systems Man and Cybernetics Part A: Systems and
Humans (30), 2000, pp. 421-432.
[28] Mittal, B. "A Comparative Analysis of Four Scales of Consumer
Involvement," Psychology and Marketing (12:7), 1995, pp. 663-682.
[29] Munro, M.C., Huff, S.L., Marcolin, B.L. and Compeau, D.R.
"Understanding and Measuring User Competence," Information &
Management (33:1), 1997, pp. 45-57.
[30] Nilsen, H. and Sein, M.K. "Determinants of User Satisfaction with the
Support Function," Proceedings of the 2002 ACMSIGCPR Conference,
2002, pp. 47-51.
[31] Nunnally, J.C. Psychometric Theory, McGraw Hill, New York, 1978.
[32] Ram, S. and Jung, H-S. "The Link Between Involvement, Use
Innovativeness and product Usage," Advances in Consumer Research
(16), 1989, pp. 160-166.
[33] Rogers, E.M and Shoemaker, E. Communication of Innovations, A
cross-cultural approach, The Free Press, 2nd edition, New York, 1971.
[34] Schillewaert, N., Ahearne, M.J., Frambach, R.T. and Moenaert, R.K.
"The adoption of information technology in the sales force," Industrial
Marketing Management (34:4), 2005, pp. 323-336.
[35] Schneider, K.C. and Rodgers, W.C. "An ÔÇÿImportance- Subscale for
Consumer Involvement Profiles," Advances in Consumer Research (23),
1996, pp. 249-254.
[36] Seddon, P.B., Staples, D.S., Patnayakuni, R. and Bowtell, M.
"Dimensions of Information Systems Success," Communications of the
AIS (2:20), http://cais.isworld.org/articles/2-20/article.htm (accessed
October 11, 2006), 1999.
[37] Singletary, L.A., Akbulut, A.Y., and Houston, A.L. "Unanticipated
Software Use by Adolescents Following Mandatory Adoption,"
Proceedings from the Twenty-Third International Conference on
Information Systems, Barcelona, Spain, December, 2002.
[38] Speier, C. and Brown, C.V. "Differences in End-User Computing
Support and Control Across User Departments," Information &
Management (32), 1997, pp. 85-99.
[39] Thatcher, J.B. and Perrewe, P.L. "An empirical examination of
individual traits as antecedents to computer anxiety and computer selfefficacy,"
MIS Quarterly (26:4), 2002, pp 381-396.
[40] Whitley, B.E. "Gender Differences in Computer-Related Attitudes and
Behaviour: A Meta-Analysis," Computers in Human Behaviour (13:1),
1997, pp. 1-22.
[41] Wolfradt, U., and Doll, J. "Motives of Adolescents to Use the Internet as
a Function of Personality Traits, Personal and Social Factors," Journal
of Educational Computing Research (24:1), 2001, pp. 13-27.
@article{"International Journal of Business, Human and Social Sciences:62876", author = "Anne M. Sørebø and Øystein Sørebø and Maung K. Sein", title = "The Influence of User Involvement and Personal Innovativeness on User Behavior", abstract = "The search for factors that influence user behavior has remained an important theme for both the academic and practitioner Information Systems Communities. In this paper we examine relevant user behaviors in the phase after adoption and investigate two factors that are expected to influence such behaviors, namely User Involvement (UI) and Personal Innovativeness in IT (PIIT). We conduct a field study to examine how these factors influence postadoption behavior and how they are interrelated. Building on theoretical premises and prior empirical findings, we propose and test two alternative models of the relationship between these factors. Our results reveal that the best explanation of post-adoption behavior is provided by the model where UI and PIIT independently influence post-adoption behavior. Our findings have important implications for research and practice. To that end, we offer directions for future research.
", keywords = "User involvement, personal innovativeness in IT,use of systems, user support, post-adoption behavior.", volume = "1", number = "8", pages = "397-6", }
