Strategic Thinking to Change Behavior and Improve Sanitation in Jodipan and Kesatrian, Malang, East Java, Indonesia

Greater access to sanitation in developing countries is
urgent. However even though sanitation is crucial, overall budget
for sanitation is limited. With this budget limitation, it is important
to (1) allocate resources strategically to maximize impact and (2)
take into account communal agency to potentially be a source
for sanitation improvements. The Jodipan and Kesatrian Project
in Malang, Indonesia is an interesting alternative for solving the
sanitation problem in which resources were allocated strategically
and communal agency was also observed. Although the projects
initial goal was only to improve visually the situation in the slums,
it became a new tourist destination, and the economic benefit that
came with it had an effect also on the change of behavior of the
residents and the government towards sanitation. It also grew from
only including the Kesatrian Village to expanding to the Jodipan
Village in the course of less than a year. To investigate the success
of this project, in this paper a descriptive model will be used and
data will be drawn from intensive interviews with the initiators of the
project, residents affected by the project and government officials. In
this research it is argued that three points mark the success of the
project: (1) the strategic initial impact due to choice of location, (2)
the influx of tourists that triggered behavioral change among residents
and, (3) the direct economic impact which ensured its sustainability
and growth by gaining government officials support and attention for
more public spending in the area for slum development and sanitation
improvement.

Authors:

• Prasanti Widyasih Sarli
• Prayatni Soewondo

Keywords:

• Behavior change
• sanitation
• slum
• strategic thinking.

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