Statistical Study of Drink Markets: Case Study

An important official knowledge in each country is to have a comprehensive knowledge about markets of each group of products. Drink markets are one the most important markets of each country as a sub-group of nourishment markets. This paper is going to study these markets in Iran. To do so, first, two drink products are selected as pilot, including milk and concentrate. Then, for each product, two groups of information are estimated for the last five years, including 1) total consumption (demand) and 2) total production. Finally, the two groups of productions are compared statistically by means of two statistical tests called t test and Mann- Whitney test. The implemented Different related tables and figures are also illustrated to show the method more explicitly.

Authors:

• Seyed Habib A. Rahmati
• Arash Haji Karimi
• Reza Saffari
• Zeeya Rashvand

Keywords:

• Market evaluation
• Drink
• Estimation
• Mann- Whitney test

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