Senior Citizens- Satisfaction on Continuing Education
This research is to explore the satisfaction for senior
citizens on continuing education in Taiwan. The purpose of this
research aims at the difference on teacher-s teaching, personal
relationship, learning result, materials and environment. Through
different sexual and living area as the background variables, a
questionnaire is adopted as the methodology in this research. Three
results are found in this research. In overall, senior citizens taking
continuing education put the most important attention on personal
relationship but materials and leaning environment put the least. There
is a significant difference on personal relationship, teacher-s teaching
and research result between different sexes. Female senior citizens
attach more importance to teacher-s teaching and learning results but
male senior citizens value on personal relationship. Another
significant difference is shown on teacher-s teaching and personal
relationship because of senior citizens living area. Urban senior
citizens put importance on personal relationship and rural senior
citizens respect teacher-s teaching more.
[1] Asthana, A., and Biggs, L. (2007), "Students pay more but receive less",
The Observer, No.11 February.
[2] Armstrong, K., Micco, E., Carney, A., Stopfer, J., and Putt, M. (2005),
"Racial differences in the use of BRCA1/2 testing among women with a
family history of breast or ovarian cancer", JAMA, Vol. 293 No.14,
pp.1729-36.
[3] Blackmore, J., Douglas, A., and Barnes, B. (2006), "Measuring student
satisfaction at a UK university", Journal for Quality Assurance in
Education, Vol. 14 No.3, pp.251-67.
[4] Boulding, W., Staelin, R., Ehret, M., and Johnston, W.J. (2005), "A
customer relationship management roadmap: what is known, potential
pitfalls, and where to go", Journal of Marketing, Vol. 69 No.4,
pp.155-67.
[5] Cadotte, E.R., and Turgeon, N. (1988), "Dissatisfiers and satisfiers:
suggestions for consumer complaints and compliments", Journal of
Consumer Satisfaction, Dissatisfaction and Complaining Behaviour,
Vol. 1 pp.74-9.
[6] Chaudhry, A.S. (1993), "Development and implementation of an
in-house continuing education program in an academic library",
Education for Information, Vol. 11 No.1, pp.47-56.
[7] Chien, T.K., Su, C.H., and Su, C.T. (2002), "Implementation of a
customer satisfaction program: a case study", Industrial Management
& Data Systems, Vol. 102 No.5/6, pp.252-9.
[8] Cronin, J.J. Jr, and Taylor, S.A. (1992), "Measuring service quality: a
re-examination and extension", Journal of Marketing, Vol. 56 No.July,
pp.55-68.
[9] Dale, B.G. (2003), "Managing Quality", 4th ed., Blackwell Publishing,
Oxford.
[10] Devellis, R. F., (2003), "Scale development: Theory and applications",
2nd ed. Thousand Oaks, CA: Sage Publications.
[11] Guolla, M. (1999), "Assessing the teaching quality to student
satisfaction relationship: applied customer satisfaction research in the
classroom", Journal of Marketing Theory and Practice, Vol. 7 No.3,
pp.87-97.
[12] Hill, F.M. (1995), "Managing service quality in higher education: the
role of the student as primary consumer", Quality Assurance in
Education, Vol. 3 No.3, pp.10-21.
[13] Hoisington, S., Naumann, E. (2003), "The loyalty elephant", Quality
Progress, No.February, pp.33-41.
[14] Javis, P. (1983), "Adult and Continuing Education: Theory and
Practice", Croom Helm, London.
[15] Werner Kaiser. (1958), "Zur vorgeschichtlichen Bedeutung von
Hierakonpolis". Mdaik 16 (1958). 183-192.
[16] Lee, H., Lee, Y., and Yoo, D. (2000), "The determinants of perceived
service quality and its relationship with satisfaction", Journal of
Services Marketing, Vol. 14 No.3, pp.217-31.
[17] Rogers, A. (1986), "Teaching Adults", Open University, Milton
Keynes.
[18] Wilkinson, J., and Murray, C. (1988), "Continuing education for
librarianship: who benefits and why?", Canadian Library Journal, Vol.
45 No.1, pp.42-6.
[19] Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1985),"A
Conceptual Model of Service Quality and its Implications for Future
Research", Journal of Marketing, 49, pp. 41-50.
[20] Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1985), "Quality
Counts in Service, Too", Business Horizons, (May/June). pp 47.
[21] Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1988),
"SERVQUAL: a multiple item scale for measuring customer
perceptions of service quality", Journal of Retailing, 64(1), pp. 12-37.
[22] Wittel, N. L. and Edvardsson, B., (2004), "The role of satisfiers and
dissatisfiers in the service encounter", Proceedings of the 7th Quality
Management and Organisational Development Conference, Monterrey,
Mexico.
[23] Wright, T., and Ngan, P. (2004), "A New Social Contract: From Targets
to Rights In Public Services", Fabian Society, London.
[24] Zeithaml, V.A., and Bitner, M.J. (2000), "Services Marketing:
Integrating Customer Focus Across the Firm", 2nd ed., McGraw-Hill,
Boston, MA.
[1] Asthana, A., and Biggs, L. (2007), "Students pay more but receive less",
The Observer, No.11 February.
[2] Armstrong, K., Micco, E., Carney, A., Stopfer, J., and Putt, M. (2005),
"Racial differences in the use of BRCA1/2 testing among women with a
family history of breast or ovarian cancer", JAMA, Vol. 293 No.14,
pp.1729-36.
[3] Blackmore, J., Douglas, A., and Barnes, B. (2006), "Measuring student
satisfaction at a UK university", Journal for Quality Assurance in
Education, Vol. 14 No.3, pp.251-67.
[4] Boulding, W., Staelin, R., Ehret, M., and Johnston, W.J. (2005), "A
customer relationship management roadmap: what is known, potential
pitfalls, and where to go", Journal of Marketing, Vol. 69 No.4,
pp.155-67.
[5] Cadotte, E.R., and Turgeon, N. (1988), "Dissatisfiers and satisfiers:
suggestions for consumer complaints and compliments", Journal of
Consumer Satisfaction, Dissatisfaction and Complaining Behaviour,
Vol. 1 pp.74-9.
[6] Chaudhry, A.S. (1993), "Development and implementation of an
in-house continuing education program in an academic library",
Education for Information, Vol. 11 No.1, pp.47-56.
[7] Chien, T.K., Su, C.H., and Su, C.T. (2002), "Implementation of a
customer satisfaction program: a case study", Industrial Management
& Data Systems, Vol. 102 No.5/6, pp.252-9.
[8] Cronin, J.J. Jr, and Taylor, S.A. (1992), "Measuring service quality: a
re-examination and extension", Journal of Marketing, Vol. 56 No.July,
pp.55-68.
[9] Dale, B.G. (2003), "Managing Quality", 4th ed., Blackwell Publishing,
Oxford.
[10] Devellis, R. F., (2003), "Scale development: Theory and applications",
2nd ed. Thousand Oaks, CA: Sage Publications.
[11] Guolla, M. (1999), "Assessing the teaching quality to student
satisfaction relationship: applied customer satisfaction research in the
classroom", Journal of Marketing Theory and Practice, Vol. 7 No.3,
pp.87-97.
[12] Hill, F.M. (1995), "Managing service quality in higher education: the
role of the student as primary consumer", Quality Assurance in
Education, Vol. 3 No.3, pp.10-21.
[13] Hoisington, S., Naumann, E. (2003), "The loyalty elephant", Quality
Progress, No.February, pp.33-41.
[14] Javis, P. (1983), "Adult and Continuing Education: Theory and
Practice", Croom Helm, London.
[15] Werner Kaiser. (1958), "Zur vorgeschichtlichen Bedeutung von
Hierakonpolis". Mdaik 16 (1958). 183-192.
[16] Lee, H., Lee, Y., and Yoo, D. (2000), "The determinants of perceived
service quality and its relationship with satisfaction", Journal of
Services Marketing, Vol. 14 No.3, pp.217-31.
[17] Rogers, A. (1986), "Teaching Adults", Open University, Milton
Keynes.
[18] Wilkinson, J., and Murray, C. (1988), "Continuing education for
librarianship: who benefits and why?", Canadian Library Journal, Vol.
45 No.1, pp.42-6.
[19] Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1985),"A
Conceptual Model of Service Quality and its Implications for Future
Research", Journal of Marketing, 49, pp. 41-50.
[20] Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1985), "Quality
Counts in Service, Too", Business Horizons, (May/June). pp 47.
[21] Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1988),
"SERVQUAL: a multiple item scale for measuring customer
perceptions of service quality", Journal of Retailing, 64(1), pp. 12-37.
[22] Wittel, N. L. and Edvardsson, B., (2004), "The role of satisfiers and
dissatisfiers in the service encounter", Proceedings of the 7th Quality
Management and Organisational Development Conference, Monterrey,
Mexico.
[23] Wright, T., and Ngan, P. (2004), "A New Social Contract: From Targets
to Rights In Public Services", Fabian Society, London.
[24] Zeithaml, V.A., and Bitner, M.J. (2000), "Services Marketing:
Integrating Customer Focus Across the Firm", 2nd ed., McGraw-Hill,
Boston, MA.
@article{"International Journal of Business, Human and Social Sciences:61422", author = "Cheng Fang Hsu and Shinn-Jong Lin", title = "Senior Citizens- Satisfaction on Continuing Education", abstract = "This research is to explore the satisfaction for senior
citizens on continuing education in Taiwan. The purpose of this
research aims at the difference on teacher-s teaching, personal
relationship, learning result, materials and environment. Through
different sexual and living area as the background variables, a
questionnaire is adopted as the methodology in this research. Three
results are found in this research. In overall, senior citizens taking
continuing education put the most important attention on personal
relationship but materials and leaning environment put the least. There
is a significant difference on personal relationship, teacher-s teaching
and research result between different sexes. Female senior citizens
attach more importance to teacher-s teaching and learning results but
male senior citizens value on personal relationship. Another
significant difference is shown on teacher-s teaching and personal
relationship because of senior citizens living area. Urban senior
citizens put importance on personal relationship and rural senior
citizens respect teacher-s teaching more.", keywords = "Learning satisfaction, continuing education, seniorcitizens.", volume = "3", number = "6", pages = "1181-4", }
