Research on Platform of Testing Reference Point Effect under Managerial Decision-making Simulation Environment
Reference point effects of top managers exerts an influence on managerial decision-making behaviors. We introduces the main idea of developing the decision behavior testing system designed for top manager in team task circumstance. According to the theory of the reference point effect, study of testing experiments in the reference point effect is carried out. Under managerial decision-making simulation environment, a platform is designed for testing reference point effect. The system uses the outcome of the value of the reference point to report the characteristics of the decision behavior of top managers.
[1] XU Jiang, LIU Li, LIU Ruihua. Framing Effect in Behavioral Decision
Making (J). Huazhong Normal University Journal of Postgraduates, 2010
(02).
[2] Tversky A, Kahneman, D. Rational choice and the framing of decision
(J). Journal of Business, 1986, (59): 251-278.
[3] Song Hui. Analysis of Expected Utility Theory and Prospect Theory (J).
Journal of Xi-an University of Finance and Economics, 2008, (02).
[4] Zhu Jinhong. The Theory Development of Behavior Decision Making
under Uncertainty (J). Journal of Kaili University, 2009(04) .
[5] Chen Wenfu, Li Huaizu. Reference Point Methods of Intuitive Decision
Making (J). SYSTEMS ENGINEERING-THEORY & PRACTICE,
1999, 19(1): 51-55.
[6] Liang Zhe, Li Shu, Xu Jiehong. THE DEDUCTION OF A DECISION
WEIGHT ¤Ç: CONTROVERSIES, QUESTIONS, AND ANSWERS (J).
Mathematics in Economics, 2007, (04).
[7] Li Zhanlei, Li Hongmei, Li Nan. The experiment of irrational behavior in
individual decision-making (J). Journal of Hebei University of
Engineering (Social Science Edition), 2007, (02).
[8] Wang Qiwen. Economic management computer basic course (M).
Beijing: High Education Press, 1999.245-246.
[9] Xiao Xiaodong. Modern management model development and
application (J). Modernization of Management, 2001(5): 50-52.
[10] Chiaki Iwai. DEVELOPMENT OF MBABEST21´╝îA CASE-BASED
MANAGEMENT GAME (J).
[11] Wang Ping; Behavior under uncertainty decision Interpretation -- on
prospect theory model research and development (J); Management
Observer; 2008(7).
[12] Kahneman D, Tversky A. Prospect theory: An analysis of decision under
risk. Econometrica, 1979, 47: 263~297.
[13] Kahneman D, Tversky A. Advances in Prospect Theory: Cumulative
Representation of Uncertainty (J). Journal of Risk and Uncertainty,
1992(5): 297- 324.
[14] Shafire. Decision Making (M) WILSONRA, KEILFC. The M I T
Encyclopedia of the Cognitive Sciences .Massachusetts: The M I T Press,
2001: 220-223.
[15] Quiggin J. A theory of anticipated utility. Journal of Economic Behavior
and Organization, 1982, 3: 323~ 343.
[16] Machina MJ. Expected utility analysis without the independence axiom.
Econometrica, 1982, 50: 277~ 323.
[17] Tversky A, Kahneman D. The framing of decisions and the psychology of
choice. Science, 1981, 211: 453~ 458.
[18] Mitsuru Morita, Masahiro Horiuchi, Chiaki Iwai, Masatsugu Oshima,
Zhuchao Yu. An Experiment on Group Decision-Making Using A
Business Game: An International Comparison of MBA Students In Japan,
China, And Russia (C), The Association for Business Simulation and
Experiential Learning (ABSEL2010), Vol. 32: 141-150, USA, Little
Rock, 24-26 March 2010.
[19] Glimcher P W, Dorris M C, Bayer H M. Physiological utility theory and
the neuroeconomics of choice. Games and Economic Behavior, 2005, 52:
213~ 256.
[1] XU Jiang, LIU Li, LIU Ruihua. Framing Effect in Behavioral Decision
Making (J). Huazhong Normal University Journal of Postgraduates, 2010
(02).
[2] Tversky A, Kahneman, D. Rational choice and the framing of decision
(J). Journal of Business, 1986, (59): 251-278.
[3] Song Hui. Analysis of Expected Utility Theory and Prospect Theory (J).
Journal of Xi-an University of Finance and Economics, 2008, (02).
[4] Zhu Jinhong. The Theory Development of Behavior Decision Making
under Uncertainty (J). Journal of Kaili University, 2009(04) .
[5] Chen Wenfu, Li Huaizu. Reference Point Methods of Intuitive Decision
Making (J). SYSTEMS ENGINEERING-THEORY & PRACTICE,
1999, 19(1): 51-55.
[6] Liang Zhe, Li Shu, Xu Jiehong. THE DEDUCTION OF A DECISION
WEIGHT ¤Ç: CONTROVERSIES, QUESTIONS, AND ANSWERS (J).
Mathematics in Economics, 2007, (04).
[7] Li Zhanlei, Li Hongmei, Li Nan. The experiment of irrational behavior in
individual decision-making (J). Journal of Hebei University of
Engineering (Social Science Edition), 2007, (02).
[8] Wang Qiwen. Economic management computer basic course (M).
Beijing: High Education Press, 1999.245-246.
[9] Xiao Xiaodong. Modern management model development and
application (J). Modernization of Management, 2001(5): 50-52.
[10] Chiaki Iwai. DEVELOPMENT OF MBABEST21´╝îA CASE-BASED
MANAGEMENT GAME (J).
[11] Wang Ping; Behavior under uncertainty decision Interpretation -- on
prospect theory model research and development (J); Management
Observer; 2008(7).
[12] Kahneman D, Tversky A. Prospect theory: An analysis of decision under
risk. Econometrica, 1979, 47: 263~297.
[13] Kahneman D, Tversky A. Advances in Prospect Theory: Cumulative
Representation of Uncertainty (J). Journal of Risk and Uncertainty,
1992(5): 297- 324.
[14] Shafire. Decision Making (M) WILSONRA, KEILFC. The M I T
Encyclopedia of the Cognitive Sciences .Massachusetts: The M I T Press,
2001: 220-223.
[15] Quiggin J. A theory of anticipated utility. Journal of Economic Behavior
and Organization, 1982, 3: 323~ 343.
[16] Machina MJ. Expected utility analysis without the independence axiom.
Econometrica, 1982, 50: 277~ 323.
[17] Tversky A, Kahneman D. The framing of decisions and the psychology of
choice. Science, 1981, 211: 453~ 458.
[18] Mitsuru Morita, Masahiro Horiuchi, Chiaki Iwai, Masatsugu Oshima,
Zhuchao Yu. An Experiment on Group Decision-Making Using A
Business Game: An International Comparison of MBA Students In Japan,
China, And Russia (C), The Association for Business Simulation and
Experiential Learning (ABSEL2010), Vol. 32: 141-150, USA, Little
Rock, 24-26 March 2010.
[19] Glimcher P W, Dorris M C, Bayer H M. Physiological utility theory and
the neuroeconomics of choice. Games and Economic Behavior, 2005, 52:
213~ 256.
@article{"International Journal of Business, Human and Social Sciences:56953", author = "Yang Jiang and Zhuchao Yu and Zhu Wang and Xueying Hong", title = "Research on Platform of Testing Reference Point Effect under Managerial Decision-making Simulation Environment", abstract = "Reference point effects of top managers exerts an influence on managerial decision-making behaviors. We introduces the main idea of developing the decision behavior testing system designed for top manager in team task circumstance. According to the theory of the reference point effect, study of testing experiments in the reference point effect is carried out. Under managerial decision-making simulation environment, a platform is designed for testing reference point effect. The system uses the outcome of the value of the reference point to report the characteristics of the decision behavior of top managers.
", keywords = "reference point effect, decision-making behavior, top
manager, managerial decision-making simulation environment.", volume = "6", number = "8", pages = "2171-5", }
