Recycling Motivations and Barriers in Kota Kinabalu, Malaysia

Public participation in recycling domestic waste is still
very low in Malaysia. Only 10.5% of solid waste was recycled up to
now which is far below than of in developed countries. Therefore,
understanding public motivations towards recycling domestic waste
are important to improve current recycling rate. Thus, this study
attempts to identify what are the possible motivations and hindrances
for the public to recycle. Open-ended questions format were
administered to 484 people in Kota Kinabalu, Sabah, Malaysia. Two
specific questions we asked to explore their general determinants and
barriers in practicing recycling: “What motivates you to recycle?”
and “What are the barriers you encountered in doing recycling
activities?” Thematic was conducted on the open-ended questions in
which themes were created with the raw comments. It was found that
the underlying recycling motivations are (i) awareness’ towards the
environment; (ii) benefits to the society and individual; and (iii)
social influence. Non participations are influence by (i) attitudes; (ii)
commitment; (iii) facilities; (iv) knowledge; (v) inconvenience; and
(vi) enforcement.





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