Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises
In this paper, we present an integrated framework
that governs the introduction of social media into enterprises and
its evaluation. It is argued that the framework should address the
following issues: (1) the contribution of social media for increasing
efficiency and improving the quality of working life; (2) the
level on which this contribution happens (i.e., individual, team, or
organisation); (3) a description of the processes for implementing
and evaluating social media; and the role of (4) organisational culture
and (5) management. We also report the results of a case study where
the framework has been employed to introduce a social networking
platform at a German enterprise. This paper only considers the
internal use of social media.
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Review, pp. 45–53, January-February 1988.
[2] J. L. C. Kemp, P. A. Moerman, and J. Prieto, “On the nature of
knowledge-intensive organisations: Strategy and organisation in the new
economy,” in 7th International Conference on Concurrent Enterprising,
Bremen, 2001, pp. 251–258.
[3] H. Mintzberg, “Rebuilding companies as communities,” Harvard
Business Review, July-August 2009.
[4] J. P. Kotter, “Change-Management: Die Kraft der zwei Systeme,”
Harvard Business Manager, pp. 22–36, Dezember 2012.
[5] J. Schwartz, U. Bohdal-Spiegelhoff, M. Gretczko, and N. Sloan, “Global
human capital trends 2016,” Deloitte University Press, Tech. Rep., 2016.
[6] G. P. Huber, “A theory of the effects of advanced information
technologies on organizational design, intelligence, and decision
making,” The Academy of Management Review, vol. 15, no. 1, pp. 47–71,
1990.
[7] P. M. Leonardi, “Activating the informational capabilities of information
technology for organizational change,” Organization Science, vol. 18,
no. 5, pp. 813–831, 2007.
[8] W. J. Orlikowski and S. V. Scott, “The entangling of technology and
work in organizations,” Information Systems and Innovation Group,
Department of Management, London School of Economics and Political
Science, Tech. Rep. 168, 2008.
[9] H. Siddique, “Mob rule: Iceland crowdsources its next constitution,”
The Guardian, 2011, http://www.guardian.co.uk/world/2011/jun/09/
iceland-crowdsourcing-constitution-facebook, Zugriff am 22.05.2017.
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September/October 2008, https://www.technologyreview.com/s/410644/
how-obama-really-did-it/, Zugriff am 27.01.2017.
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Street Journal, 17. March 2012, http://www.wsj.com/articles/
SB10001424052702304459804577285793322092600, Zugriff am
27.01.2017.
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collaborazione nel futuro delle imprese italiane: Social collaboration
survey 2013,” 2013.
[13] J. McConnell, “The organization in the digital age,” 2015.
[14] F. Mattern, W. Huhn, J. Perrey, K. D¨orner, J.-T. Lorenz, and D. Spillecke,
“Turning buzz into gold – how pioneers create value from social media,”
McKinsey & Company, 2012.
[15] A. Richter and D. Wagner, “Leadership 2.0: Engaging and supporting
leaders in the transition towards a networked organization,” in
Proceedings of 47th Hawaii International Conference on System
Sciences, 2014, pp. 574–583.
[16] P. M. Leonardi, M. Huysman, and C. Steinfield, “Enterprise
social media: Definition, history, and prospects for the study of
social technologies in organizations,” Journal of Computer-Mediated
Communication, vol. 19, no. 1, 2013. [17] J. H. Kietzmann, K. Hermkens, I. P. McCarthy, and B. S. Silvestre,
“Social media? Get serious! Understanding the functional building
blocks of social media,” Business Horizons, vol. 54, pp. 241–251, 2011.
[18] D. Wagner, G. Vollmar, and H.-T. Wagner, “The impact of information
technology on knowledge creation: An affordance approach to social
media,” Journal of Enterprise Information Management, vol. 27, no. 1,
pp. 31–44, 2014.
[19] A. Ebersbach, M. Glaser, and R. Heigl, Social Web. Konstanz: UVK
Verlagsgesellschaft mbH, 2008.
[20] J. W. Treem and P. M. Leonardi, “Social media use in organizations:
Exploring the affordances of visibility, editability, persistence, and
association,” Communication Yearbook, vol. 36, 2012.
[21] U. Gal and A. Kjaergaard, “Identity in information systems,” in ECIS
2009 Proceedings, 2009, http://aisel.aisnet.org/ecis2009/216, Zugriff am
27.01.2017.
[22] W. Lusoli and R. Cachia, “Social computing and identity,” in The Impact
of Social Computing on the EU Information Society and Economy,
Y. Punie, W. Lusoli, C. C. amd Gianluca Misuraca, and D. Broster, Eds.
European Comission, 2010, ch. 5, http://ftp.jrc.es/EURdoc/JRC54327.
pdf, Zugriff am 27.01.2017.
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in online communities,” Organization Science, vol. 22, no. 5, pp.
1224–1239, 2011.
[24] S. P. Williams, “Das 8C-Modell f¨ur kollaborative Technologien,” in
Wettbewerbsfaktor Business Software, P. Schubert and M. Koch, Eds.
Hanser, 2010, ch. 2, pp. 11–22.
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dynamics, and implication,” in Networked Self: Identity, Community, and
Culture on Social Network Sites, Z. Papacharissi, Ed. Cambridge, MA:
MIT Press, 2010, pp. 39–58.
[26] G. C. Kane, “Enterprise social media: Current capabilities and future
possibilities,” MIS Quarterly Executive, vol. 14, no. 1, pp. 1–16, 2015.
[27] K. Ehms, “Ein methodisches Denkwerkzeug zur Vermessung von Social
Software,” in Tagungsband zum Workshop Soziotechnische Integration?
Bottom Up? Simplicity? Was sind Erfolgstreiber von Enterprise 2.0?
Mensch & Computer 2010, A. Richter, A. C. Bullinger, M. Koch, and
A. Stocker, Eds., Duisburg, 2010, pp. 36–41.
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enterprise social networks: A sociomaterial perspective,” in Proceedings
of Twentieth Americas Conference on Information Systems, Savannah,
GA, 2014.
[29] M. G¨ortz and O. Bohl, “How social software shifts existing paradigms
in corporate knowledge management and learning,” in Proceedings of
the 1st Interdisciplinary Workshop of the Heinrich-Heine-University on
’Collaborative Work, Communication and Knowledge Management in
Theory and Practice’ (SoSoft 09), D¨usseldorf, 2009, pp. 37–49, http:
//ceur-ws.org/Vol-591/2 paper.pdf, Zugriff am 27.01.2017.
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Wissensmanagement e.V.), “Knowledge management and enterprise
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gfwm-position-paper-knowledge-management-and-enterprise-20,
Last access 25.08.2016.
[32] A. Richter, M. Koch, S. Behrendt, S. Nestler, S. M¨uller, and
S. Herrlich, “aperto – Ein Rahmenwerk zur Auswahl, Einf¨uhrung
und Optimierung von Corporate Social Software,” Forschungsgruppe
Kooperationssysteme, Universit¨at der Bundeswehr M¨unchen, Schriften
zur soziotechnischen Integration Band 2, 2012.
[33] F. Kaske, M. K¨ugler, and S. Smolnik, “Return on investment in social
media – does the hype pay off? towards an assessment of the profitability
of social media in organizations,” in Proceedings of 45th Hawaii
International Conference on System Sciences, Kauai, Hawaii, 2012.
[34] J. M¨uller and A. Stocker, “Enterprise microblogging at Siemens,
building technologies division: A descriptive case study,” in Proceedings
of I-KNOW 2010. 10th International Conference on Knowledge
Management and Knowledge Technologies, Graz, Austria, 2010, pp.
29–40.
[35] T. Reisberger and S. Smolnik, “Modell zur Erfolgsmessung
von Social-Software-Systemen,” in Proceedings Multikonferenz
Wirtschaftsinformatik 2008, M. Bichler, T. Hess, H. Krcmar,
U. Lechner, F. Matthes, A. Picot, B. Speitkamp, and P. Wolf,
Eds. Berlin: GITO-Verlag, 2008, pp. 317–332.
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the evaluation design of enterprise social software,” in Proceedings 36th
International Conference on Information Systems (ICIS 2015), 2015.
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measurement of enterprise social networks,” in Proceedings 11th
International Conference on Wirtschaftsinformatik, 2013.
[38] S. A. Mohrman, “Action research: An overview,” Center for Effective
Organizations, Los Angeles, Tech. Rep. G 09-06 (560), 2009.
[39] S. Schanne, “Organisationsentwicklung im Spannungsfeld von
’Organisation’ und ’Profession’,” Ph.D. dissertation, Fakult¨at f¨ur
Wirtschafts- und Sozialwissenschaften der Ruprecht-Karls-Universit¨at
Heidelberg, 2009.
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success,” ACM Computing Surveys, vol. 41, no. 2, 2009.
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Management Review, vol. 3, no. 5, pp. 16–19, 2000.
[43] B. W. Tuckman and M. A. C. Jensen, “Stages of small group
development revisited,” Group and Organizational Studies, vol. 2, pp.
419–427, 1977.
[44] J. Sutherland and I. Altman, “Organizational transformation with Scrum:
How a venture capital group gets twice as much done with half the
work,” in Proceedings of 43rd Hawaii International Conference on
Software Systems, Kauai, Hawaii, 2010.
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Harvard Business Review, January-February 1986.
[46] J. Pelrine, “On understanding software agility – a social complexity
point of view,” E:CO, vol. 13, no. 1-2, pp. 26–37, 2011.
[47] G. Sandhaus, P. Knott, and B. Berg, “Hybride Softwareentwicklung,”
Informatik Spektrum, vol. 38, no. 4, pp. 306–309, 2015.
[48] M. B¨ohringer, “Emergent case management for ad-hoc processes: A
solution based on microblogging and activity streams,” in Proceedings of
the 3rd Workshop on Business Process Management and Social Software
(BPMS2’10), Hoboken, NJ, 2010.
[49] M. Kurz, “BPM 2.0: Kollaborative Gestaltung von Gesch¨aftsprozessen,”
in Proceedings Multikonferenz Wirtschaftsinformatik 2010, 2010.
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technological options for business process management from the
perspective of web 2.0,” Business & Information Systems Engineering,
vol. 2, no. 1, pp. 15–28, 2010.
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and peer pressure on contributions to enterprise social media,” in
Proceedings of the 2009 international conference on supporting group
work. Sanibel Island, FL: ACM Press, 2009.
[52] J. M. Leimeister, P. Sidiras, and H. Krcmar, “Exploring success factors
of virtual communities: The perspectives of members and operators,”
Journal of Organizational Computing and Electronic Commerce, vol. 16,
no. 3&4, pp. 277–298, 2006.
[53] J. Stroh, “Toward higher rates of adoption for social business platforms
through adaptation and exaptation,” Change Agents Worldwide, LLC,
White Paper, October 2013.
[54] S. L. Jarvenpaa, K. Knoll, and D. E. Leidner, “Is anybody out there?
Antecedents of trust in global virtual teams,” Journal of Management
Information Systems, vol. 14, no. 4, pp. 29–64, 1998.
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[1] P. Drucker, “The coming of the new organization,” Harvard Business
Review, pp. 45–53, January-February 1988.
[2] J. L. C. Kemp, P. A. Moerman, and J. Prieto, “On the nature of
knowledge-intensive organisations: Strategy and organisation in the new
economy,” in 7th International Conference on Concurrent Enterprising,
Bremen, 2001, pp. 251–258.
[3] H. Mintzberg, “Rebuilding companies as communities,” Harvard
Business Review, July-August 2009.
[4] J. P. Kotter, “Change-Management: Die Kraft der zwei Systeme,”
Harvard Business Manager, pp. 22–36, Dezember 2012.
[5] J. Schwartz, U. Bohdal-Spiegelhoff, M. Gretczko, and N. Sloan, “Global
human capital trends 2016,” Deloitte University Press, Tech. Rep., 2016.
[6] G. P. Huber, “A theory of the effects of advanced information
technologies on organizational design, intelligence, and decision
making,” The Academy of Management Review, vol. 15, no. 1, pp. 47–71,
1990.
[7] P. M. Leonardi, “Activating the informational capabilities of information
technology for organizational change,” Organization Science, vol. 18,
no. 5, pp. 813–831, 2007.
[8] W. J. Orlikowski and S. V. Scott, “The entangling of technology and
work in organizations,” Information Systems and Innovation Group,
Department of Management, London School of Economics and Political
Science, Tech. Rep. 168, 2008.
[9] H. Siddique, “Mob rule: Iceland crowdsources its next constitution,”
The Guardian, 2011, http://www.guardian.co.uk/world/2011/jun/09/
iceland-crowdsourcing-constitution-facebook, Zugriff am 22.05.2017.
[10] D. Talbot, “How Obama really did it,” Technology Review,
September/October 2008, https://www.technologyreview.com/s/410644/
how-obama-really-did-it/, Zugriff am 27.01.2017.
[11] J. Firger, “Occupy 2.0: Protesters go high-tech,” The Wall
Street Journal, 17. March 2012, http://www.wsj.com/articles/
SB10001424052702304459804577285793322092600, Zugriff am
27.01.2017.
[12] S. Besana and E. Quintarelli, “Persone, relazioni e business. La
collaborazione nel futuro delle imprese italiane: Social collaboration
survey 2013,” 2013.
[13] J. McConnell, “The organization in the digital age,” 2015.
[14] F. Mattern, W. Huhn, J. Perrey, K. D¨orner, J.-T. Lorenz, and D. Spillecke,
“Turning buzz into gold – how pioneers create value from social media,”
McKinsey & Company, 2012.
[15] A. Richter and D. Wagner, “Leadership 2.0: Engaging and supporting
leaders in the transition towards a networked organization,” in
Proceedings of 47th Hawaii International Conference on System
Sciences, 2014, pp. 574–583.
[16] P. M. Leonardi, M. Huysman, and C. Steinfield, “Enterprise
social media: Definition, history, and prospects for the study of
social technologies in organizations,” Journal of Computer-Mediated
Communication, vol. 19, no. 1, 2013. [17] J. H. Kietzmann, K. Hermkens, I. P. McCarthy, and B. S. Silvestre,
“Social media? Get serious! Understanding the functional building
blocks of social media,” Business Horizons, vol. 54, pp. 241–251, 2011.
[18] D. Wagner, G. Vollmar, and H.-T. Wagner, “The impact of information
technology on knowledge creation: An affordance approach to social
media,” Journal of Enterprise Information Management, vol. 27, no. 1,
pp. 31–44, 2014.
[19] A. Ebersbach, M. Glaser, and R. Heigl, Social Web. Konstanz: UVK
Verlagsgesellschaft mbH, 2008.
[20] J. W. Treem and P. M. Leonardi, “Social media use in organizations:
Exploring the affordances of visibility, editability, persistence, and
association,” Communication Yearbook, vol. 36, 2012.
[21] U. Gal and A. Kjaergaard, “Identity in information systems,” in ECIS
2009 Proceedings, 2009, http://aisel.aisnet.org/ecis2009/216, Zugriff am
27.01.2017.
[22] W. Lusoli and R. Cachia, “Social computing and identity,” in The Impact
of Social Computing on the EU Information Society and Economy,
Y. Punie, W. Lusoli, C. C. amd Gianluca Misuraca, and D. Broster, Eds.
European Comission, 2010, ch. 5, http://ftp.jrc.es/EURdoc/JRC54327.
pdf, Zugriff am 27.01.2017.
[23] S. Faraj, S. L. Jarvenpaa, and A. Majchrzak, “Knowledge collaboration
in online communities,” Organization Science, vol. 22, no. 5, pp.
1224–1239, 2011.
[24] S. P. Williams, “Das 8C-Modell f¨ur kollaborative Technologien,” in
Wettbewerbsfaktor Business Software, P. Schubert and M. Koch, Eds.
Hanser, 2010, ch. 2, pp. 11–22.
[25] d. boyd, “Social network sites as networked publics: Affordances,
dynamics, and implication,” in Networked Self: Identity, Community, and
Culture on Social Network Sites, Z. Papacharissi, Ed. Cambridge, MA:
MIT Press, 2010, pp. 39–58.
[26] G. C. Kane, “Enterprise social media: Current capabilities and future
possibilities,” MIS Quarterly Executive, vol. 14, no. 1, pp. 1–16, 2015.
[27] K. Ehms, “Ein methodisches Denkwerkzeug zur Vermessung von Social
Software,” in Tagungsband zum Workshop Soziotechnische Integration?
Bottom Up? Simplicity? Was sind Erfolgstreiber von Enterprise 2.0?
Mensch & Computer 2010, A. Richter, A. C. Bullinger, M. Koch, and
A. Stocker, Eds., Duisburg, 2010, pp. 36–41.
[28] G. Ulmer and J. Pallud, “Understanding usages and affordances of
enterprise social networks: A sociomaterial perspective,” in Proceedings
of Twentieth Americas Conference on Information Systems, Savannah,
GA, 2014.
[29] M. G¨ortz and O. Bohl, “How social software shifts existing paradigms
in corporate knowledge management and learning,” in Proceedings of
the 1st Interdisciplinary Workshop of the Heinrich-Heine-University on
’Collaborative Work, Communication and Knowledge Management in
Theory and Practice’ (SoSoft 09), D¨usseldorf, 2009, pp. 37–49, http:
//ceur-ws.org/Vol-591/2 paper.pdf, Zugriff am 27.01.2017.
[30] K. Iverson and G. Vukotich, “OD 2.0: Shifting from disruptive to
innovative technology,” OD Practitioner, vol. 41, no. 2, pp. 43–50, 2009.
[31] Knowledge Management Association (Gesellschaft f¨ur
Wissensmanagement e.V.), “Knowledge management and enterprise
2.0,” Position Paper, 2011, http://www.slideshare.net/gfwm/
gfwm-position-paper-knowledge-management-and-enterprise-20,
Last access 25.08.2016.
[32] A. Richter, M. Koch, S. Behrendt, S. Nestler, S. M¨uller, and
S. Herrlich, “aperto – Ein Rahmenwerk zur Auswahl, Einf¨uhrung
und Optimierung von Corporate Social Software,” Forschungsgruppe
Kooperationssysteme, Universit¨at der Bundeswehr M¨unchen, Schriften
zur soziotechnischen Integration Band 2, 2012.
[33] F. Kaske, M. K¨ugler, and S. Smolnik, “Return on investment in social
media – does the hype pay off? towards an assessment of the profitability
of social media in organizations,” in Proceedings of 45th Hawaii
International Conference on System Sciences, Kauai, Hawaii, 2012.
[34] J. M¨uller and A. Stocker, “Enterprise microblogging at Siemens,
building technologies division: A descriptive case study,” in Proceedings
of I-KNOW 2010. 10th International Conference on Knowledge
Management and Knowledge Technologies, Graz, Austria, 2010, pp.
29–40.
[35] T. Reisberger and S. Smolnik, “Modell zur Erfolgsmessung
von Social-Software-Systemen,” in Proceedings Multikonferenz
Wirtschaftsinformatik 2008, M. Bichler, T. Hess, H. Krcmar,
U. Lechner, F. Matthes, A. Picot, B. Speitkamp, and P. Wolf,
Eds. Berlin: GITO-Verlag, 2008, pp. 317–332.
[36] C. Herzog, A. Richter, and M. Steinh¨user, “Towards a framework for
the evaluation design of enterprise social software,” in Proceedings 36th
International Conference on Information Systems (ICIS 2015), 2015.
[37] A. Richter, J. Heidemann, M. Klier, and S. Behrendt, “Success
measurement of enterprise social networks,” in Proceedings 11th
International Conference on Wirtschaftsinformatik, 2013.
[38] S. A. Mohrman, “Action research: An overview,” Center for Effective
Organizations, Los Angeles, Tech. Rep. G 09-06 (560), 2009.
[39] S. Schanne, “Organisationsentwicklung im Spannungsfeld von
’Organisation’ und ’Profession’,” Ph.D. dissertation, Fakult¨at f¨ur
Wirtschafts- und Sozialwissenschaften der Ruprecht-Karls-Universit¨at
Heidelberg, 2009.
[40] W. W. Burke, “A contemporary view of organization development,”
in Handbook of Organization Development, T. G. Cummings, Ed.
Thousand Oaks, CA: Sage Publications, 2008, pp. 13–38.
[41] A. Iriberri and G. Leroy, “A life cycle perspective on online community
success,” ACM Computing Surveys, vol. 41, no. 2, 2009.
[42] R. McDermott, “Community development as a natural step,” Knowledge
Management Review, vol. 3, no. 5, pp. 16–19, 2000.
[43] B. W. Tuckman and M. A. C. Jensen, “Stages of small group
development revisited,” Group and Organizational Studies, vol. 2, pp.
419–427, 1977.
[44] J. Sutherland and I. Altman, “Organizational transformation with Scrum:
How a venture capital group gets twice as much done with half the
work,” in Proceedings of 43rd Hawaii International Conference on
Software Systems, Kauai, Hawaii, 2010.
[45] H. Takeuchi and I. Nonaka, “The new new product development game,”
Harvard Business Review, January-February 1986.
[46] J. Pelrine, “On understanding software agility – a social complexity
point of view,” E:CO, vol. 13, no. 1-2, pp. 26–37, 2011.
[47] G. Sandhaus, P. Knott, and B. Berg, “Hybride Softwareentwicklung,”
Informatik Spektrum, vol. 38, no. 4, pp. 306–309, 2015.
[48] M. B¨ohringer, “Emergent case management for ad-hoc processes: A
solution based on microblogging and activity streams,” in Proceedings of
the 3rd Workshop on Business Process Management and Social Software
(BPMS2’10), Hoboken, NJ, 2010.
[49] M. Kurz, “BPM 2.0: Kollaborative Gestaltung von Gesch¨aftsprozessen,”
in Proceedings Multikonferenz Wirtschaftsinformatik 2010, 2010.
[50] D. Vanderhaeghen, P. Fettke, and P. Loos, “Organizational and
technological options for business process management from the
perspective of web 2.0,” Business & Information Systems Engineering,
vol. 2, no. 1, pp. 15–28, 2010.
[51] M. J. Brzozowski, T. Sandholm, and T. Hogg, “Effects of feedback
and peer pressure on contributions to enterprise social media,” in
Proceedings of the 2009 international conference on supporting group
work. Sanibel Island, FL: ACM Press, 2009.
[52] J. M. Leimeister, P. Sidiras, and H. Krcmar, “Exploring success factors
of virtual communities: The perspectives of members and operators,”
Journal of Organizational Computing and Electronic Commerce, vol. 16,
no. 3&4, pp. 277–298, 2006.
[53] J. Stroh, “Toward higher rates of adoption for social business platforms
through adaptation and exaptation,” Change Agents Worldwide, LLC,
White Paper, October 2013.
[54] S. L. Jarvenpaa, K. Knoll, and D. E. Leidner, “Is anybody out there?
Antecedents of trust in global virtual teams,” Journal of Management
Information Systems, vol. 14, no. 4, pp. 29–64, 1998.
[55] C. Cooper, M. Martin, and T. Kiernan, “Measuring the value of social
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@article{"International Journal of Business, Human and Social Sciences:75823", author = "Gerhard Peter", title = "Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises", abstract = "In this paper, we present an integrated framework
that governs the introduction of social media into enterprises and
its evaluation. It is argued that the framework should address the
following issues: (1) the contribution of social media for increasing
efficiency and improving the quality of working life; (2) the
level on which this contribution happens (i.e., individual, team, or
organisation); (3) a description of the processes for implementing
and evaluating social media; and the role of (4) organisational culture
and (5) management. We also report the results of a case study where
the framework has been employed to introduce a social networking
platform at a German enterprise. This paper only considers the
internal use of social media.", keywords = "Case study, enterprise 2.0, framework, introducing and
evaluating social media, social media.", volume = "11", number = "6", pages = "1514-12", }
