Mechanism of Changing a Product Concept

The purpose of this paper is to examine the hypothesis
explaining the mechanism in the case, where the product is deleted or
reduced the fundamental function of the product through the product
concept changes in the digital camera industry. This paper points out
not owning the fundamental technology might cause the change of the
product concept. Casio could create new competitive factor so that this
paper discusses a possibility of the mechanism of changing the product
concept.

• Kiyohiro Yamazaki

• Casio
• digital camera
• mechanism
• product concept
• product development process.

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