Marketing and Commercial Activities Offered on Websites of European Union Banks
This paper deals with various questions related to
functionality and providing banking services in the European union
on the Internet. Due to the fact that we live in the information
technologies era, the Internet become a new space for doing
economic and business activities in all areas, and especially important
in banking. Accepting the busy tempo of life, in the past several years
electronic banking has become necessity and a must for most users of
banking services. On a sample of 300 web sites of the banks
operating in European Union (EU) we conduct the research on the
functionality of e-banking services offered through banks web sites
with the key objective to reveal to what extent the information
technologies are used in their business operations. Characteristics of
EU banks websites will be examined and compared to the basic
groups of business activities on the web. Also some
recommendations for the successful bank web sites will be provided.
[1] I. Bose, A.C. M. Leung, “Assessing anti-phishing preparedness: a study
of online banks in Hong Kong (Original research article),” in Decision
support systems, vol.45. pp. 897-912, November 2008.
[2] J. Kapusta, M. Munk, P.Svec, A.Pilkova, “Determining the Time
Window Threshold to Identify User Sessions of Stakeholders of a
Commercial Bank (Portal Original Research Article),” in Procedia
Computer Science, vol.29. pp.1779-1790. 2014.
[3] R. De Young, W. W. Lang, D. L. Nolle, “How the Internet affects output
and performance at community banks (Original Research Article),” in
Journal of Banking & Finance, vol.31. pp.1033-1060, April 2007
[4] I. Hernando, M. J. Nieto, “Is the Internet delivery channel changing
banks’ performance? The case of Spanish banks (Original Research
Article),” in Journal of Banking & Finance, vol.31. pp.1083-1099, April
2007.
[5] W. H. Tsai, B. Y. Huang, J. Y. Liu, T. S. Tsaur, S. J. Lin, “The
application of Web ATMs in e-payment industry: A case study (Original
Research Article),” in Expert Systems with Applications, vol 37. pp. 587-
597, January 2010.
[6] M. Munk, A. Pilkova, J. Kapusta, P. Svec, M. Drlik, “Pillar 3 and
Modelling of Stakeholders’ Behaviour at the Commercial Bank Website
during the Recent Financial Crisis (Original Research Article),” in
Procedia Computer Science, vol.18. pp.1747-1756, 2013.
[7] Z. F. Yang, Y. Shi, B. Wang, H. Yan, “Website Quality and Profitability
Evaluation in Ecommerce Firms Using Two-stage DEA Model (Original
Research Article),” in Procedia Computer Science, vol.30. pp.4-13,
2014.
[8] L. Hasan, E. Abuelrub, “Assessing the quality of web sites (Original
Research Article),” in Applied Computing and Informatics, vol.9. pp.11-
29, January 2011.
[9] K. A. Qeisi, C. Dennis, E. Alamanos, C. Jayawardhena, “Website design
quality and usage behavior: Unified Theory of Acceptance and Use of Technology (Original Research Article),” in Journal of Business
Research, vol. 67. pp.2282-2290, November 2014.
[10] H. Medvawati, A. Mabruri, “Website Quality: Case Study on Local
Government Bank and State Own Bank in Bekasi City (Original
Research Article),” in Procedia - Social and Behavioral Sciences,
vol.65. pp.1086-1091, December 2012.
[11] S. Salavati, N. H. Hashim, “Website adoption and performance by
Iranian hotels (Original Research Article),” in Tourism Management,
vol. 46. pp.367-374, February 2015.
[1] I. Bose, A.C. M. Leung, “Assessing anti-phishing preparedness: a study
of online banks in Hong Kong (Original research article),” in Decision
support systems, vol.45. pp. 897-912, November 2008.
[2] J. Kapusta, M. Munk, P.Svec, A.Pilkova, “Determining the Time
Window Threshold to Identify User Sessions of Stakeholders of a
Commercial Bank (Portal Original Research Article),” in Procedia
Computer Science, vol.29. pp.1779-1790. 2014.
[3] R. De Young, W. W. Lang, D. L. Nolle, “How the Internet affects output
and performance at community banks (Original Research Article),” in
Journal of Banking & Finance, vol.31. pp.1033-1060, April 2007
[4] I. Hernando, M. J. Nieto, “Is the Internet delivery channel changing
banks’ performance? The case of Spanish banks (Original Research
Article),” in Journal of Banking & Finance, vol.31. pp.1083-1099, April
2007.
[5] W. H. Tsai, B. Y. Huang, J. Y. Liu, T. S. Tsaur, S. J. Lin, “The
application of Web ATMs in e-payment industry: A case study (Original
Research Article),” in Expert Systems with Applications, vol 37. pp. 587-
597, January 2010.
[6] M. Munk, A. Pilkova, J. Kapusta, P. Svec, M. Drlik, “Pillar 3 and
Modelling of Stakeholders’ Behaviour at the Commercial Bank Website
during the Recent Financial Crisis (Original Research Article),” in
Procedia Computer Science, vol.18. pp.1747-1756, 2013.
[7] Z. F. Yang, Y. Shi, B. Wang, H. Yan, “Website Quality and Profitability
Evaluation in Ecommerce Firms Using Two-stage DEA Model (Original
Research Article),” in Procedia Computer Science, vol.30. pp.4-13,
2014.
[8] L. Hasan, E. Abuelrub, “Assessing the quality of web sites (Original
Research Article),” in Applied Computing and Informatics, vol.9. pp.11-
29, January 2011.
[9] K. A. Qeisi, C. Dennis, E. Alamanos, C. Jayawardhena, “Website design
quality and usage behavior: Unified Theory of Acceptance and Use of Technology (Original Research Article),” in Journal of Business
Research, vol. 67. pp.2282-2290, November 2014.
[10] H. Medvawati, A. Mabruri, “Website Quality: Case Study on Local
Government Bank and State Own Bank in Bekasi City (Original
Research Article),” in Procedia - Social and Behavioral Sciences,
vol.65. pp.1086-1091, December 2012.
[11] S. Salavati, N. H. Hashim, “Website adoption and performance by
Iranian hotels (Original Research Article),” in Tourism Management,
vol. 46. pp.367-374, February 2015.
@article{"International Journal of Business, Human and Social Sciences:69993", author = "Mario Spremić and Natalija Kokolek and Božidar Jaković and Jurica Šimurina", title = "Marketing and Commercial Activities Offered on Websites of European Union Banks", abstract = "This paper deals with various questions related to
functionality and providing banking services in the European union
on the Internet. Due to the fact that we live in the information
technologies era, the Internet become a new space for doing
economic and business activities in all areas, and especially important
in banking. Accepting the busy tempo of life, in the past several years
electronic banking has become necessity and a must for most users of
banking services. On a sample of 300 web sites of the banks
operating in European Union (EU) we conduct the research on the
functionality of e-banking services offered through banks web sites
with the key objective to reveal to what extent the information
technologies are used in their business operations. Characteristics of
EU banks websites will be examined and compared to the basic
groups of business activities on the web. Also some
recommendations for the successful bank web sites will be provided.", keywords = "Electronic banking, electronic business, European
Union banks, internet.", volume = "9", number = "6", pages = "1838-7", }