Identification of Factors Influencing Company's Competitiveness
Fast development of technologies, economic globalization and many other external circumstances stimulate company’s competitiveness. One of the major trends in today’s business is the shift to the exploitation of the Internet and electronic environment for entrepreneurial needs. Latest researches confirm that e-environment provides a range of possibilities and opportunities for companies, especially for micro-, small- and medium-sized companies, which have limited resources. The usage of e-tools raises the effectiveness and the profitability of an organization, as well as its competitiveness.
In the electronic market, as in the classic one, there are factors, such as globalization, development of new technology, price sensitive consumers, Internet, new distribution and communication channels that influence entrepreneurship. As a result of eenvironment development, e-commerce and e-marketing grow as well.
Objective of the paper: To describe and identify factors influencing company’s competitiveness in e-environment.
Research methodology: The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, statistics method, factor analysis in SPSS 20 environment, etc. The theoretical and methodological background of the research is formed by using scientific researches and publications, such as that from mass media and professional literature; statistical information from legal institutions as well as information collected by the authors during the surveying process.
Research result: The authors detected and classified factors influencing competitiveness in e-environment.
In this paper, the authors presented their findings based on theoretical, scientific, and field research. Authors have conducted a research on e-environment utilization among Latvian enterprises.
<p>[1] J. Caune, A. Dzedons, Strātēģiskā vadīšana. Rīga: Līdojošā zivs, 2009,
p 105.
[2] J. H. Donnelly, J. L. Gibson and J. M. Ivancevich. Fundamentals of
Management. 8th Edition. Boston: Irwin, 1992. pp. 114-121.
[3] V. Roldugins. Starptautiskā biznesa skaidrojošā vārdnīca. Rīga:
Jumava, 2008. p 144.
[4] J. Black A dictonary of Economics. New York: Oxford University Press,
2002. p 507.
[5] R.Grēviņa, V.Kaža, K.Kroders, K.Krūzs and R.Škapars. Ekonomikas
skaidrojošā vārdnīca. Rīga: Zinātne, 2000. p 236.
[6] R. Abrams, The Successful Business Plan: Secrets and Strategies. The
Planningshop. Palo Alto: McGraw-Hill, 2003. p 417.
[7] Ph. Kotler, J. D. Maesincee. MARKETING MOVES A New Approach to
Profits, Growth, and Renewal. Harvard: Harvard Business School
Publishing Corporation, 2000. p 145.
[8] P. Fisks. Mārketinga ģenijs. Rīga: “Jāņa Rozes apgāds”, 2009. p 12.
[9] I. Doole, R. Lowe. Internationa Marketing Strategy. London: Cengage
Learning, 2008. p 207.
[10] J. H. Donnelly, J. L. Gibson and J. M. Ivancevich. Fundamentals of
Management. 8th Edition. Boston: Irwin, 1992. p 542.
[11] E. N. Berkowitz, R. A. Kerin, W. Rudelius. Marketing. 2nd edition.
Homewood: Irwin, 1989. p 520.
[12] H. Assael. Marketing: principles and strategy. New York: The Dryden
Press, 1990. pp 10-11.
[13] A. Sauka “Nordea bank survey about Latvian enterpices
competitiveness”,http://www.nordea.lv/Uz%C5%86%C4%93mumiem/
Vitametrs/152141 2.html
[14] J. Caune, A. Dzedons, Strātēģiskā vadīšana. Rīga: Līdojošā zivs, 2009,
p 178.
[15] D. Pickton, A. Broderick, Integrated Marketing Communications.
Financial. London: Times Prentice Hall, 2001. p 231.
[16] P. Fisks. Mārketinga ģenijs. Rīga: “Jāņa Rozes apgāds”, 2009. p 30.
[17] A. Siliņš, Inovatīva domāšana. Rīga: SIA “Lietišķās informācijas
dienests”, 2007. p 56.
[18] Russian Ref.
[19] Russian Ref.
[20] P. Timmers „Business Models for Electronic Markets” Electronic
Markets Vol. 8, No. 2, 1998.
[21] K.C. Laudon., C.G. Traver., E-commerce. 6th edition. Upper Saddle
River: Prentice Hall, 2010, pp 321-322.
[22] J. Hart, B. Daoust. Blueprints For Sucess: eMarketing. Rīga: SIA
„Lietišķās informācijas dienests”, 2007, p 314.
[23] P.Evans, T.Wurster Blown to Bits: How the New Economics in
Information Transforms STrategy. Cambridge: Harvard Business School
Press, 2000. p 67.
[24] A. Kambil, „Doing busienss in the Wired World”. IEEE Computer, May
1997.
[25] J.Gebauer, M. Zagler, „Assessing the Status Quo and future of B2B ECommerce.”
International Federation of Purchasing and Materials
Management, Dec 2000.
[26] eMarketer, Inc. „Search Marketing Trends: Back to Basics”. Feb 2009.
[27] G.Adomiavicius, A.Tuzhilin „Using Data Mining Methods to Build
Customer Profiles.” IEEE Competer, Feb 2001.
[28] Cable & Telecommunications Association for Marketing. „Trecking
Entertainment and Technology: Consumer Value in Media.” June/July
Pulse report, August 4, 2009.
[29] A.Tversky, D. Kahneman, „The Framing of Decisions and the
Psychology of Choice.” Science, January 1981.
[30] J. Margetta „Why Business Models Matter.” Harvard Business Review,
May 2002.
[31] M. Porter „Strategy and the Internet”. Harvard Business Review, March
2001.
[32] P. Timmers „Business Models for Electronic Markets” Electronic
Markets vol. 8, No. 2, 1998.
[33] K.C. Laudon, J.P. Laudon. Management Information Systems:
Managing the Digital Firm. 11th edition. Upper Saddle River: Prentice
Hall, 2009. pp 476-481.
[34] eMarketer, Inc. „M-Commerce Ringing Up (Some) Sales”,June 2009.
[35] I.Brikše. Informācijas vide Latvijā: 21.Gadsimta sākums. Rīga: Zinātne,
2006. pp 112-114.
[36] G.Adomiavicius, A.Tuzhilin „Expert-Driven Validation of Rule-Based
User Models in Personalization Applications.” Data Mining and
Knowledge Discovery, Jan 2001.
[37] P. Pavlou „Institution-Based Trust in Interorganizational Exchange
Relationships” The Role of Online B2B Marketplaces on Trust
Formation.” Journal of Strategic Information Systems, 2002.
[38] European Commission. “Stimulating growth and employment: an action
plan for doubling the volume of e-commerce in Europe by 2015”,
http://europa.eu/rapid/press-release_IP-12-10_en.htm
[39] SKDS Ltd. home page, http://www.skds.lv/index.php?lng=lLat&c=7
[40] TNS Latvia Ltd. home page, http://www.tns.lv
[41] Central Statistical Bureau of Latvia home page, http://csb.gov.lv/en
[42] Latvian Internet Association home page, www.lia.lv.</p>
<p>[1] J. Caune, A. Dzedons, Strātēģiskā vadīšana. Rīga: Līdojošā zivs, 2009,
p 105.
[2] J. H. Donnelly, J. L. Gibson and J. M. Ivancevich. Fundamentals of
Management. 8th Edition. Boston: Irwin, 1992. pp. 114-121.
[3] V. Roldugins. Starptautiskā biznesa skaidrojošā vārdnīca. Rīga:
Jumava, 2008. p 144.
[4] J. Black A dictonary of Economics. New York: Oxford University Press,
2002. p 507.
[5] R.Grēviņa, V.Kaža, K.Kroders, K.Krūzs and R.Škapars. Ekonomikas
skaidrojošā vārdnīca. Rīga: Zinātne, 2000. p 236.
[6] R. Abrams, The Successful Business Plan: Secrets and Strategies. The
Planningshop. Palo Alto: McGraw-Hill, 2003. p 417.
[7] Ph. Kotler, J. D. Maesincee. MARKETING MOVES A New Approach to
Profits, Growth, and Renewal. Harvard: Harvard Business School
Publishing Corporation, 2000. p 145.
[8] P. Fisks. Mārketinga ģenijs. Rīga: “Jāņa Rozes apgāds”, 2009. p 12.
[9] I. Doole, R. Lowe. Internationa Marketing Strategy. London: Cengage
Learning, 2008. p 207.
[10] J. H. Donnelly, J. L. Gibson and J. M. Ivancevich. Fundamentals of
Management. 8th Edition. Boston: Irwin, 1992. p 542.
[11] E. N. Berkowitz, R. A. Kerin, W. Rudelius. Marketing. 2nd edition.
Homewood: Irwin, 1989. p 520.
[12] H. Assael. Marketing: principles and strategy. New York: The Dryden
Press, 1990. pp 10-11.
[13] A. Sauka “Nordea bank survey about Latvian enterpices
competitiveness”,http://www.nordea.lv/Uz%C5%86%C4%93mumiem/
Vitametrs/152141 2.html
[14] J. Caune, A. Dzedons, Strātēģiskā vadīšana. Rīga: Līdojošā zivs, 2009,
p 178.
[15] D. Pickton, A. Broderick, Integrated Marketing Communications.
Financial. London: Times Prentice Hall, 2001. p 231.
[16] P. Fisks. Mārketinga ģenijs. Rīga: “Jāņa Rozes apgāds”, 2009. p 30.
[17] A. Siliņš, Inovatīva domāšana. Rīga: SIA “Lietišķās informācijas
dienests”, 2007. p 56.
[18] Russian Ref.
[19] Russian Ref.
[20] P. Timmers „Business Models for Electronic Markets” Electronic
Markets Vol. 8, No. 2, 1998.
[21] K.C. Laudon., C.G. Traver., E-commerce. 6th edition. Upper Saddle
River: Prentice Hall, 2010, pp 321-322.
[22] J. Hart, B. Daoust. Blueprints For Sucess: eMarketing. Rīga: SIA
„Lietišķās informācijas dienests”, 2007, p 314.
[23] P.Evans, T.Wurster Blown to Bits: How the New Economics in
Information Transforms STrategy. Cambridge: Harvard Business School
Press, 2000. p 67.
[24] A. Kambil, „Doing busienss in the Wired World”. IEEE Computer, May
1997.
[25] J.Gebauer, M. Zagler, „Assessing the Status Quo and future of B2B ECommerce.”
International Federation of Purchasing and Materials
Management, Dec 2000.
[26] eMarketer, Inc. „Search Marketing Trends: Back to Basics”. Feb 2009.
[27] G.Adomiavicius, A.Tuzhilin „Using Data Mining Methods to Build
Customer Profiles.” IEEE Competer, Feb 2001.
[28] Cable & Telecommunications Association for Marketing. „Trecking
Entertainment and Technology: Consumer Value in Media.” June/July
Pulse report, August 4, 2009.
[29] A.Tversky, D. Kahneman, „The Framing of Decisions and the
Psychology of Choice.” Science, January 1981.
[30] J. Margetta „Why Business Models Matter.” Harvard Business Review,
May 2002.
[31] M. Porter „Strategy and the Internet”. Harvard Business Review, March
2001.
[32] P. Timmers „Business Models for Electronic Markets” Electronic
Markets vol. 8, No. 2, 1998.
[33] K.C. Laudon, J.P. Laudon. Management Information Systems:
Managing the Digital Firm. 11th edition. Upper Saddle River: Prentice
Hall, 2009. pp 476-481.
[34] eMarketer, Inc. „M-Commerce Ringing Up (Some) Sales”,June 2009.
[35] I.Brikše. Informācijas vide Latvijā: 21.Gadsimta sākums. Rīga: Zinātne,
2006. pp 112-114.
[36] G.Adomiavicius, A.Tuzhilin „Expert-Driven Validation of Rule-Based
User Models in Personalization Applications.” Data Mining and
Knowledge Discovery, Jan 2001.
[37] P. Pavlou „Institution-Based Trust in Interorganizational Exchange
Relationships” The Role of Online B2B Marketplaces on Trust
Formation.” Journal of Strategic Information Systems, 2002.
[38] European Commission. “Stimulating growth and employment: an action
plan for doubling the volume of e-commerce in Europe by 2015”,
http://europa.eu/rapid/press-release_IP-12-10_en.htm
[39] SKDS Ltd. home page, http://www.skds.lv/index.php?lng=lLat&c=7
[40] TNS Latvia Ltd. home page, http://www.tns.lv
[41] Central Statistical Bureau of Latvia home page, http://csb.gov.lv/en
[42] Latvian Internet Association home page, www.lia.lv.</p>
@article{"International Journal of Business, Human and Social Sciences:55378", author = "D. Ščeulovs and E. Gaile-Sarkane", title = "Identification of Factors Influencing Company's Competitiveness", abstract = "Fast development of technologies, economic globalization and many other external circumstances stimulate company’s competitiveness. One of the major trends in today’s business is the shift to the exploitation of the Internet and electronic environment for entrepreneurial needs. Latest researches confirm that e-environment provides a range of possibilities and opportunities for companies, especially for micro-, small- and medium-sized companies, which have limited resources. The usage of e-tools raises the effectiveness and the profitability of an organization, as well as its competitiveness.
In the electronic market, as in the classic one, there are factors, such as globalization, development of new technology, price sensitive consumers, Internet, new distribution and communication channels that influence entrepreneurship. As a result of eenvironment development, e-commerce and e-marketing grow as well.
Objective of the paper: To describe and identify factors influencing company’s competitiveness in e-environment.
Research methodology: The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, statistics method, factor analysis in SPSS 20 environment, etc. The theoretical and methodological background of the research is formed by using scientific researches and publications, such as that from mass media and professional literature; statistical information from legal institutions as well as information collected by the authors during the surveying process.
Research result: The authors detected and classified factors influencing competitiveness in e-environment.
In this paper, the authors presented their findings based on theoretical, scientific, and field research. Authors have conducted a research on e-environment utilization among Latvian enterprises.
", keywords = "Competitiveness, e-environment, factors, factor analysis.", volume = "7", number = "6", pages = "1555-7", }
