Global Product Development Ways in Modern Thai Economy – Case Studies, Good Practices and Ways to Implement in Thailand
Advances in technology (e.g. the internet,
telecommunication) and political changes (fewer trade barriers and an
enlarged European Union, ASEAN, NAFTA and other organizations)
have led to develop international competition and expand into new
markets. Companies in Thailand, Asia and around the globe are
increasingly being pressured on price and for faster time to enter the
market. At the same time, new markets are appearing and many
companies are looking for changes and shifts in their domestic
markets. These factors have enabled the rapid growth for companies
and globalizing many different business activities during the product
development process from research and development (R&D) to
production.
This research will show and clarify methods how to develop
global product. Also, it will show how important is a global product
impact into Thai Economy development.
[1] "Successful global product development: A guide for Industry”,
Technical University of Denmark, Department of Management
Engineering, (Successful global product development: A guide for
Industry, 2014)
[2] "The New Practice of Global Product Development” Steven D.
Eppinger, Anil R. Chitkara, MIT Sloan Management Review, 2006
[3] Kai Mertins, Oliver Krause, Burkhard Schallock, "Global Product
Management”, Kluwer Academic Publishers, IFIP WG5.7 International
Conference on Advances in Production Management Systems
September 6–10, 1999, Berlin, Germany, Springer-Verlag New York,
LLC, August 1999, http://www.springer.com/engineering/production+
engineering/book/978-0-7923-8605-6, http://www.itbooks.net/book/
Global-Production-Management/9780792386056/
[4] "Product development drives business growth”, http://www.ptc.com/
solutions/global-product-development/, 2014
[5] PTC Customer, http://www.ptc.com/solutions/global-productdevelopment/,
2014
[6] Schuh & Co, others from PTC customer experience,
http://www.ptc.com/solutions/global-product-development/, 2014
[7] Prof. Richard Lynch, http://www.global-strategy.net/what-is-globalstrategy/,
2014
[8] GS1 Association, http://www.gs1.org/gdsn/gpc/what , Brussels, 2014
[9] Prof. Richard Lynch, "How to build a global strategy?”,
http://www.global-strategy.net/how-do-you-build-a-global-strategy/,
2014
[10] Victor Takahiro, Endo Martines, "Global Product Development: A
Framework for Organizational Diagnosis”, Master of Science in
Engineering and Management, Massachusetts Institute of Technology,
Boston, USA, January 2008
[11] Andrea Brückner, Eva Wiedenhöft, Thao-Binh Pham-Thi, "Achieving
High Performance through Product Launch Management - Accelerating
launch uptake to maximize product value in patent protected life cycle”,
Accenture 2009,
[12] Theodore Moulos, "The 10 keys to global product launch success”,
http://www.metavallon.org/the-10-keys-to-global-product-launchsuccess/,
2014
[13] "New Product Development Steps & How to Address NPD Challenges”,
http://www.arenasolutions.com/resources/articles/new-productdevelopment-
npd, 2014
[14] Ellen van Kleef, "Consumer research in the early stages of new product
development – Issues and applications in the food domain”, PhD-thesis,
Wageningen University, 2006, ISBN: 90-8504-330-1,
[15] Richard Velazquez, "New Product Development Lecture – Overview”,
http://richardvelazquez.wordpress.com/2011/03/08/new-productdevelopment-
lecture-overview/, 2011
[16] "GDP and its breakdown at current prices in US Dollars". United
Nations Statistics Division. December 2013. Retrieved 31 May 2014.
[17] World Economic Outlook Database, April 2014, International Monetary
Fund. Database updated on 8 April 2014. Accessed on 10 April 2014.
[18] George S. Yip, "The Asian Advangate”, books.google.co.th, 2014
[19] Krzysztof Wach "Global product as a result of globalization process"
Cracow University of Economics 2003, http://mpra.ub.unimuenchen.
de/31660/ MPRA Paper No. 31660, posted 17. June 2011
19:36 UTC
[20] Imran Choudhury, http://www.answers.com/Q/
What_is_high_touch_product, 2014
[1] "Successful global product development: A guide for Industry”,
Technical University of Denmark, Department of Management
Engineering, (Successful global product development: A guide for
Industry, 2014)
[2] "The New Practice of Global Product Development” Steven D.
Eppinger, Anil R. Chitkara, MIT Sloan Management Review, 2006
[3] Kai Mertins, Oliver Krause, Burkhard Schallock, "Global Product
Management”, Kluwer Academic Publishers, IFIP WG5.7 International
Conference on Advances in Production Management Systems
September 6–10, 1999, Berlin, Germany, Springer-Verlag New York,
LLC, August 1999, http://www.springer.com/engineering/production+
engineering/book/978-0-7923-8605-6, http://www.itbooks.net/book/
Global-Production-Management/9780792386056/
[4] "Product development drives business growth”, http://www.ptc.com/
solutions/global-product-development/, 2014
[5] PTC Customer, http://www.ptc.com/solutions/global-productdevelopment/,
2014
[6] Schuh & Co, others from PTC customer experience,
http://www.ptc.com/solutions/global-product-development/, 2014
[7] Prof. Richard Lynch, http://www.global-strategy.net/what-is-globalstrategy/,
2014
[8] GS1 Association, http://www.gs1.org/gdsn/gpc/what , Brussels, 2014
[9] Prof. Richard Lynch, "How to build a global strategy?”,
http://www.global-strategy.net/how-do-you-build-a-global-strategy/,
2014
[10] Victor Takahiro, Endo Martines, "Global Product Development: A
Framework for Organizational Diagnosis”, Master of Science in
Engineering and Management, Massachusetts Institute of Technology,
Boston, USA, January 2008
[11] Andrea Brückner, Eva Wiedenhöft, Thao-Binh Pham-Thi, "Achieving
High Performance through Product Launch Management - Accelerating
launch uptake to maximize product value in patent protected life cycle”,
Accenture 2009,
[12] Theodore Moulos, "The 10 keys to global product launch success”,
http://www.metavallon.org/the-10-keys-to-global-product-launchsuccess/,
2014
[13] "New Product Development Steps & How to Address NPD Challenges”,
http://www.arenasolutions.com/resources/articles/new-productdevelopment-
npd, 2014
[14] Ellen van Kleef, "Consumer research in the early stages of new product
development – Issues and applications in the food domain”, PhD-thesis,
Wageningen University, 2006, ISBN: 90-8504-330-1,
[15] Richard Velazquez, "New Product Development Lecture – Overview”,
http://richardvelazquez.wordpress.com/2011/03/08/new-productdevelopment-
lecture-overview/, 2011
[16] "GDP and its breakdown at current prices in US Dollars". United
Nations Statistics Division. December 2013. Retrieved 31 May 2014.
[17] World Economic Outlook Database, April 2014, International Monetary
Fund. Database updated on 8 April 2014. Accessed on 10 April 2014.
[18] George S. Yip, "The Asian Advangate”, books.google.co.th, 2014
[19] Krzysztof Wach "Global product as a result of globalization process"
Cracow University of Economics 2003, http://mpra.ub.unimuenchen.
de/31660/ MPRA Paper No. 31660, posted 17. June 2011
19:36 UTC
[20] Imran Choudhury, http://www.answers.com/Q/
What_is_high_touch_product, 2014
@article{"International Journal of Business, Human and Social Sciences:58267", author = "Andrzej Przemyslaw Kusnierczak", title = "Global Product Development Ways in Modern Thai Economy – Case Studies, Good Practices and Ways to Implement in Thailand", abstract = "Advances in technology (e.g. the internet,
telecommunication) and political changes (fewer trade barriers and an
enlarged European Union, ASEAN, NAFTA and other organizations)
have led to develop international competition and expand into new
markets. Companies in Thailand, Asia and around the globe are
increasingly being pressured on price and for faster time to enter the
market. At the same time, new markets are appearing and many
companies are looking for changes and shifts in their domestic
markets. These factors have enabled the rapid growth for companies
and globalizing many different business activities during the product
development process from research and development (R&D) to
production.
This research will show and clarify methods how to develop
global product. Also, it will show how important is a global product
impact into Thai Economy development.
", keywords = "Development, global, management, product.", volume = "8", number = "9", pages = "2903-10", }
