The paper is intended to declare and apply ethics, i. e.
moral principles, rules in marketing environment. Ethical behavior of
selected pharmaceutical companies in the Slovak Republic is the
object of our research. The aim of our research is to determine
perception of ethical behavior of the pharmaceutical industry in
Slovakia by the medicine representatives in comparison with the
assessment of doctors and patients. The experimental sample
included 90 participants who were divided into three groups:
medicine representatives of the pharmaceutical companies (N=30),
doctors (N=30) and patients (N=30). The research method was a
Questionnaire of ethical behavior, created by us, that describes
individual areas included in the Code of ethics of the pharmaceutical
industry in Slovakia. The results showed influence of professional
status on ethical behavior perception, not gender. Higher perception
was indicated at patients rather than doctors and medicine
representatives.
[1] S. C. Borkowski, Y. J. Ugras, Business Students and Ethics: A Meta-
Analysis, Journal of Business Ethics vol.17, no. 11, 1998, pp. 1117-
1127.
[2] R-A. Peterson, G. Albaum, D. Merunka, J-L. Munuera, S.M. Smith,
Effects of Nationality, Gender, and Religiosity. Journal of Business
Ethics, vol. 96, no.4, 2010, pp. 573-587.
[3] A. Putnov├í, P. Sekni─ìka, Etické ř├¡zen├¡ ve firm─ø. Praha: Grada
Publishing, 2007.
[4] M. Klopper, Etika podnikania. Bratislava: SPN, 1995.
[5] B Williams-Jones, V. Ozdemir, Challenges for Corporate Ethics in
Marketing Genetic Tests. Journal of Business Ethics, vol. 77, no.1,
2008, pp. 33-44.
[6] P. Kotler, K-L. Keller, Marketing Management. 14. ed. New Jersey:
Prentice Hall, 2009.
[7] Ch-W. Lamb, J-F. Hair, C. McDanie. Marketing. 10e. Mason: Cengage
Learning, 2010, ch.3.
[8] J. L'Etang. Public Relations. Concept, Practice and Critique. London:
Sage, 2007.
[9] R.-E. Rice, C.-K. Atkin, Public Communication Campaigns (2.ed.).
London: Sage, 1989.
[10] S. Muhcinâ, V. Popovici, Ethics in marketing communication,
Management & Marketing, 2008, vol. 3, no. 2, pp. 67-77.
[11] T.-A. Hemphill, Extraordinary Pricing of Orphan Drugs: Is it a Socially
Responsible Strategy for the U.S. Pharmaceutical Industry? Journal of
Business Ethics, vol. 94, no.2, 2010, pp. 225-542.
[12] J. Pavelka, M├¡sto v─ødy v produk─ìn├¡ch systémech kultury. [The Place
of Science in the Production Systems of Culture]. Veda,
médi├í a politika. Bratislava: VEDA, 2008, pp. 309-317.
[13] K. Vačková, B. Šramová, Desať rokov praxe školskej integrácie. In:
K.Cabanová et al. (Eds.) Patopsychológia- vznik, vÛvin ...Medzinárodná
vedeck├í konferencia pri pr├¡ležitosti 45. V├¢ro─ìia patopsychol├│gie na
Pedagogickej fakulte Univerzity Komenského v Bratislave. Bratislava:
UK, 2012, pp. 73-76.
[14] K. Cabanov├í, B. Křiv├íkov├í, Program sebaobhajovania u žiakov s
mentálnym postihnutím. In: Paedagogica specialis 26. Bratislava: Iris,
2012, pp. 413-424.
[15] B. ┼áramov├í, M. Džupina, M. Bégerov├í, B. Pecho, CSR and the
Implementation of Innovative Methods in the Preparation of Future
Marketers. In: Parvinder S. Sandhu, S. Buby (Eds.). International
Conference on Business, Economics, Management and Behavioral
Sciences. Dubai: Planetary Scientific Research Centre's Scientific and
Technical Committee, 2012, pp. 542-546.
[1] S. C. Borkowski, Y. J. Ugras, Business Students and Ethics: A Meta-
Analysis, Journal of Business Ethics vol.17, no. 11, 1998, pp. 1117-
1127.
[2] R-A. Peterson, G. Albaum, D. Merunka, J-L. Munuera, S.M. Smith,
Effects of Nationality, Gender, and Religiosity. Journal of Business
Ethics, vol. 96, no.4, 2010, pp. 573-587.
[3] A. Putnov├í, P. Sekni─ìka, Etické ř├¡zen├¡ ve firm─ø. Praha: Grada
Publishing, 2007.
[4] M. Klopper, Etika podnikania. Bratislava: SPN, 1995.
[5] B Williams-Jones, V. Ozdemir, Challenges for Corporate Ethics in
Marketing Genetic Tests. Journal of Business Ethics, vol. 77, no.1,
2008, pp. 33-44.
[6] P. Kotler, K-L. Keller, Marketing Management. 14. ed. New Jersey:
Prentice Hall, 2009.
[7] Ch-W. Lamb, J-F. Hair, C. McDanie. Marketing. 10e. Mason: Cengage
Learning, 2010, ch.3.
[8] J. L'Etang. Public Relations. Concept, Practice and Critique. London:
Sage, 2007.
[9] R.-E. Rice, C.-K. Atkin, Public Communication Campaigns (2.ed.).
London: Sage, 1989.
[10] S. Muhcinâ, V. Popovici, Ethics in marketing communication,
Management & Marketing, 2008, vol. 3, no. 2, pp. 67-77.
[11] T.-A. Hemphill, Extraordinary Pricing of Orphan Drugs: Is it a Socially
Responsible Strategy for the U.S. Pharmaceutical Industry? Journal of
Business Ethics, vol. 94, no.2, 2010, pp. 225-542.
[12] J. Pavelka, M├¡sto v─ødy v produk─ìn├¡ch systémech kultury. [The Place
of Science in the Production Systems of Culture]. Veda,
médi├í a politika. Bratislava: VEDA, 2008, pp. 309-317.
[13] K. Vačková, B. Šramová, Desať rokov praxe školskej integrácie. In:
K.Cabanová et al. (Eds.) Patopsychológia- vznik, vÛvin ...Medzinárodná
vedeck├í konferencia pri pr├¡ležitosti 45. V├¢ro─ìia patopsychol├│gie na
Pedagogickej fakulte Univerzity Komenského v Bratislave. Bratislava:
UK, 2012, pp. 73-76.
[14] K. Cabanov├í, B. Křiv├íkov├í, Program sebaobhajovania u žiakov s
mentálnym postihnutím. In: Paedagogica specialis 26. Bratislava: Iris,
2012, pp. 413-424.
[15] B. ┼áramov├í, M. Džupina, M. Bégerov├í, B. Pecho, CSR and the
Implementation of Innovative Methods in the Preparation of Future
Marketers. In: Parvinder S. Sandhu, S. Buby (Eds.). International
Conference on Business, Economics, Management and Behavioral
Sciences. Dubai: Planetary Scientific Research Centre's Scientific and
Technical Committee, 2012, pp. 542-546.
@article{"International Journal of Business, Human and Social Sciences:56713", author = "Blandina Šramová and Gabriela Kučeráková", title = "Ethics Perception of Pharmaceutical Companies", abstract = "The paper is intended to declare and apply ethics, i. e.
moral principles, rules in marketing environment. Ethical behavior of
selected pharmaceutical companies in the Slovak Republic is the
object of our research. The aim of our research is to determine
perception of ethical behavior of the pharmaceutical industry in
Slovakia by the medicine representatives in comparison with the
assessment of doctors and patients. The experimental sample
included 90 participants who were divided into three groups:
medicine representatives of the pharmaceutical companies (N=30),
doctors (N=30) and patients (N=30). The research method was a
Questionnaire of ethical behavior, created by us, that describes
individual areas included in the Code of ethics of the pharmaceutical
industry in Slovakia. The results showed influence of professional
status on ethical behavior perception, not gender. Higher perception
was indicated at patients rather than doctors and medicine
representatives.", keywords = "Ethics, corporate social responsibility, marketing,pharmaceutical industry.", volume = "7", number = "5", pages = "1179-5", }