Determinants of Consumer Choice for Online Travel Shopping Sites: A Confirmatory Analysis
This study attempts to validate the consumer-oriented
criteria list, developed by Wang et al. (2010), for selecting online
travel shopping sites. Based on a sample of 985 respondents,
confirmatory factor analysis was employed to test the factor structure
and assess the reliability and validity of the list. The results support the
list developed by Wang et al. (2010) and claim the list can be further
used to analyze, explain, and understand consumer behaviors about
online travel shopping.
[1] D. J. Kim, W. G. Kim, and J. S. Han, "A perceptual mapping of online
travel agencies and preference attributes," Tourism Management, vol.
28, pp. 591-603, 2007.
[2] Y. M. Wang, S. H. Cheng, C. L. Hsiao, "Analyzing the critical factors
affecting consumer selection of online travel agencies from the
dual-channel viewpoint," in 2010 International Conference on
Innovation & Management.
[3] W. J. Doll, W. Xia, and G. Torkzadeh, "A confirmatory factor analysis of
the end-user computing satisfaction instrument," MIS Quarterly, vol. 18,
no.4, pp. 453-461, 1994.
[4] J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson, Multivariate
Data Analysis, Pearson. 7th ed, 2010.
[5] Y. Yoon, D. Gursoy, and J. S. Chen, "Validating a tourism development
theory with structural equation modeling," Tourism Management, vol.
22, pp. 363-372, 2001.
[1] D. J. Kim, W. G. Kim, and J. S. Han, "A perceptual mapping of online
travel agencies and preference attributes," Tourism Management, vol.
28, pp. 591-603, 2007.
[2] Y. M. Wang, S. H. Cheng, C. L. Hsiao, "Analyzing the critical factors
affecting consumer selection of online travel agencies from the
dual-channel viewpoint," in 2010 International Conference on
Innovation & Management.
[3] W. J. Doll, W. Xia, and G. Torkzadeh, "A confirmatory factor analysis of
the end-user computing satisfaction instrument," MIS Quarterly, vol. 18,
no.4, pp. 453-461, 1994.
[4] J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson, Multivariate
Data Analysis, Pearson. 7th ed, 2010.
[5] Y. Yoon, D. Gursoy, and J. S. Chen, "Validating a tourism development
theory with structural equation modeling," Tourism Management, vol.
22, pp. 363-372, 2001.
@article{"International Journal of Business, Human and Social Sciences:63588", author = "Yu-Min Wang", title = "Determinants of Consumer Choice for Online Travel Shopping Sites: A Confirmatory Analysis", abstract = "This study attempts to validate the consumer-oriented
criteria list, developed by Wang et al. (2010), for selecting online
travel shopping sites. Based on a sample of 985 respondents,
confirmatory factor analysis was employed to test the factor structure
and assess the reliability and validity of the list. The results support the
list developed by Wang et al. (2010) and claim the list can be further
used to analyze, explain, and understand consumer behaviors about
online travel shopping.", keywords = "Online travel agency, online travel shopping sites,
confirmatory analysis.", volume = "6", number = "12", pages = "3718-3", }