Decision Making about the Environmental Management Implementation – Incentives and Expectations

Environmental management implementation is
presently one of the ways of organization success and value
improvement. Increasing an organization motivation to
environmental measures introduction is caused primarily by the rising
pressure of the society that generates various incentives to endeavor
for the environmental performance improvement.
The aim of the paper is to identify and characterize the key
incentives and expectations leading organizations to the
environmental management implementation. The author focuses on
five businesses of different size and field, operating in the Czech
Republic. The qualitative approach and grounded theory procedure
are used in research.
The results point out that the significant incentives for
environmental management implementation represent primarily
demands of customers, the opportunity to declare the environmental
commitment and image improvement. The researched enterprises less
commonly expect the economical contribution, competitive
advantage increase or export rate improvement. The results show that
marketing contributions are primarily expected from the
environmental management implementation.

• Eva Štěpánková

• Environmental management
• environmental management systems
• ISO 14001.

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