Consumer Market for Mineral Water and Development Policy in Georgia

The paper discusses mineral water consumer market
and development policy in Georgia, the tools and measures, which
will contribute to production of mineral waters and increase its
export.
The paper studies and analyses current situation in mineral water
production sector as well as the factors affecting increase and
reduction of its export. It’s noted that in order to gain and maintain
competitive advantage, it’s necessary to provide continuous supply of
high quality goods with modern design, open new distribution
channels to enter new markets, carry out broad promotional activities,
organize e-commerce. Economic policy plays an important role in
protecting markets from counterfeit goods. The state also plays an
important role in attracting foreign direct investments. Stable
business environment and export oriented strategy is the basis for the
country’s economic growth.
Based on the research, the paper suggests the strategy for
improving competitiveness of Georgian mineral waters; relevant
conclusions and recommendations are provided.

• G. Erkomaishvili

• Mineral waters
• consumer market for mineral waters
• export of mineral waters
• mineral water development policy in Georgia.

[1] http://core.kmi.open.ac.uk/download/pdf/15537167.pdf
[2] G. Erkomaishvili, “The Features of Formation and Development of
Entrepreneurship in Georgia”, Tbilisi, 2004, p.178.
[3] National Statistics Office of Georgia. http:// www.geostat.ge
[4] Moe.gov.ge – the Law of Georgia on Mineral Resources, Tbilisi, May
17, 1996.
[5] Moe.gov.ge – Water Law of Georgia, Tbilisi, October 16,1997.
[6] Ministry Economy and Sustainable Development of Georgia, foreign
trade, 2014. http://www.economy.ge
[7] http://top-10-list.org/2011/10/26/top-10-mineral-water-brands/
[8] Matsne.gov.ge - the Law of Georgia on Taxes on Natural Resource
Usage, Tbilisi, December 29, 2004. Changes and amendments, July 29,
2013.