Business Model Topology in Emerging Business Ecosystem

This paper describes topology of business models in market ecosystem of the emerging electric mobility industry. The business model topology shows that firm-s participation in the ecosystem is associated with different requirements on resources and capabilities, and different levels of risk. Business model concept is used together with concepts of networked value creation and shows that firms can achieve higher levels of sustainable advantage by cooperation, not competition. Hybrid business models provide companies a viable alternative possibility for participation in the market ecosystem.

• Olga Novikova
• Timo Vuori

• Business model
• ecosystem
• topology.

[1] C. Zott, and R. Amit, "The fit between product market strategy and
business model: implications for firm performance," Strategic
Management Journal, vol. 29, pp. 1-26, 2008.
[2] R. Gulati, N. Nohria, and A. Zaheer, "Strategic networks," Strategic
Management Journal, vol. 21, no. 3, pp. 203-215, 2000.
[3] H. Chesbrough, "Business model innovation: it-s not just about
technology anymore," Strategy & Leadership, vol. 35, no. 6, pp. 12-17,
2007.
[4] G. George, and A. Bock, "The business model in practice and its
implications for entrepreneurship research," Entrepreneurship Theory
and Practice, vol. 35, no. 1, pp. 83-111, 2011.
[5] A. Slywotzky, "Creating your next business model," Leader to Leader,
vol. 11, pp. 35-40, 1999.
[6] P. Timmers, "Business models for electronic markets," Electronic
Markets, vol. 8, no. 2, pp. 3-8, 1998.
[7] V. Mangematin, S. Lemarie, J.P. Boissin, D. Catherine, F. Corolleur, R.
Coronini, "Development of SMEs and heterogeneity of trajectories: The
case of biotechnology in France," Research Policy, vol. 32, no. 4, pp.
621-638, 2003.
[8] S.G. Winter, and G. Szulanski, "Replication as strategy," Organization
Science, vol. 12, no. 6, pp. 730-743, 2001.
[9] J. Magretta, "Why business models matter," Harvard Business Review,
vol. 80, no. 5, pp. 86-93, 2002.
[10] H. Chesbrough, and R. Rosenbloom, "The role of the business model in
capturing value from innovation: Evidence from Xerox Corporation-s
technology spin-off companies," Industrial and Corporate Change, vol.
11, no. 3, pp. 529-555, 2002.
[11] R. Amit, and C. Zott, "Value creation in e-business," Strategic
Management Journal, vol. 22, no. 6-7, pp. 493-520, 2001.
[12] C. Zott, and R. Amit, "Business model design and the performance of
entrepreneurial firms," Organization Science, vol. 18, no. 2, pp. 181-
199, 2007.
[13] A. Afuah, Business Models: A Strategic Management Approach. New
York: McGraw-Hill, 2003.
[14] S. Downing, "The social construction of entrepreneurship: Narrative and
dramatic processes in the coproduction of organizations and identities,"
Entrepreneurship Theory and Practice, vol. 29, no. 2, pp. 185-204,
2005.
[15] C. Markides, Game-changing strategies: How to create new market
space in established industries by breaking the rules. New York: Jossey-
Bass, 2008.
[16] V. Pirhonen, R. Giesecke, P. Malinen, "Business models," Working
paper D1.2. Espoo: Aalto University School of Science and Technology,
May 2011.
[17] Energy Market Authority: Electric Vehicles Test-Bed (online) Retrieved
October 10, 2012 from http://www.ema.gov.sg/ev/