Digital Video Terrestrial Broadcasting (DVB-T)
allows combining broadcasting, telephone and data services in one
network. It has facilitated mobile TV broadcasting. Mobile TV
broadcasting is dominated by fragmentation of standards in use in
different continents. In Asia T-DMB and ISDB-T are used while
Europe uses mainly DVB-H and in USA it is MediaFLO. Issues of
royalty for developers of these different incompatible technologies,
investments made and differing local conditions shall make it
difficult to agree on a unified standard in a very near future. Despite
this shortcoming, mobile TV has shown very good market potential.
There are a number of challenges that still exist for regulators,
investors and technology developers but the future looks bright.
There is need for mobile telephone operators to cooperate with
content providers and those operating terrestrial digital broadcasting
infrastructure for mutual benefit.
[1] Director General TCRA, "Consultation Document on Switchover from
Analogue to Digital Broadcasting in Tanzania", Aug. 2005,
http://www.tcra.go.tz/consultative_docs/digitalSwitchOver.pdf
[2] "Technology Trail for BroadcastAsia2007 - Spectrum Fragmentation &
Embryonic Business Models Limit Mobile Broadcast Outlook", The
International Interactive Digital Media & Entertainment and Exhibition
and Conference, 19-22 June 2007, Singapore Expo.
[3] Ministry of information and Communication, South Korea, "A Leap to
Advanced Korea based on IT", IT839 Strategy, 2005.
[4] Alexei Ashikhmin etal, "Design and Development of a Terrestrial
Digital Video Broadcast Demodulation Core: An International
Collaborative Effort", Bell Labs Technical Journal vol.12 part. 2, pp97-
118, 2007
[5] Cover story, "the new world of palm TV", IT Korea Journal, Autumn
2007, vol. 25, pp06-08
[6] European Telecommunications Standards Institute, "Digital Video
Broadcasting (DVB): Framing Structure, Channel Coding and
Modulation for Digital Terrestrial Television," ETSI EN 300 744,
v1.5.1, Nov. 2004.
[7] U. Ladebusch and C. A. Liss, "Terrestrial DVB (DVB-T): A Broadcast
Technology for Stationary Portable and Mobile Use," Proc. IEEE, 94:1
(2006), 183-193.
[8] U. H. Reimers, "DVBÔÇöThe Family of International Standards for
Digital Video Broadcasting," Proc. IEEE, 94:1 (2006), 173-182.
[9] Mobile TV UMTSF/GSMA Joint Work Group, "Mobile TV: The
Groundbreaking Dimension", Final white paper, version 2.20, 30
November 2006.
[10] Sorin Trusca, "US and Japan to Lead Mobile TV Market - Broadcast
Mobile TV will reach revenues of $11.7 billion worldwide by 2011",
Softpedia, Telecoms, 11 July 2006.
[11] H.U. Steen, "The Fragmentation of Standards in Mobile Digital
Broadcast Carriers", International Conference on the Management of
Mobile Business (ICMB 2007), 9-11 July 2007, 11pgs, University of
Oslo, Norway.
[12] "Mobile TV - The Next Big "Killer App" in Wireless?", An executive
overview, 3G Americans Mobile TV white paper, July 2005.
[13] Malaysian Technical Standards Forum Bhd, "Mobile Broadcast TV
Guidelines: General Requirements", MTSFB 003 : 2008, 2008.
[14] E. Kivisaari, S. Luukkainen, "Markets and Strategies for Mobile
Broadcast in Finland", International Symposium on
Telecommunications, September 10-12, Shiraz Iran, pp811-815.
[15] DIGTAG, "Television on a handheld receiver - broadcasting with DVBH",
DVB handbook, 2005.
[16] Shigeki Miyazawa, "Digital terrestrial broadcasting in Japan",
Broadcasting Technology Division, Information and Communication
Policy Bureau, Ministry of Internal Affairs and Communication, Japan,
October 2004.
[17] Eino Kivisaari, "Mobile Broadcast Business Dynamics", Proceedings of
International Conference on Electronic Buisness, Tampere, Finland, 26
Nov-2 Dec. 2006.
[18] Cengiz EVCI, "Prospects of Mobile TV Spectrum: Where we stand
today", NTRA Seminar on Mobile TV/Digital Dividend in MENA,2-3
April 2008, Sahl Hasheesh, Hurghada, EGYPT
[19] PCCW-HKT Telephone Limited, "Response to Consultation Paper
Digital Broadcasting: Mobile Television and Related Issues", 11th May
2007, Hong Kong.
[20] "Spectrum Release Plan for 2007/08 - 2009/10", RSAC Paper 7/2007,
16 May 2007, Office of the Telecommunication Authority, Hong Kong.
[21] Nokia Corporation, "Nokia Mobile Broadcast Solution 3.0,"
http://www.mobiletv.nokia.com/ solutions/mbs/files/mobile_bro
adcast_solution_rel_3_0_introduction_v2.pdf, April 2006
[22] Sunbae Kim, "Comentary by the Autumn edition publisher", IT Korea
Journal, Autumn 2007, vol. 25, pp03.
[1] Director General TCRA, "Consultation Document on Switchover from
Analogue to Digital Broadcasting in Tanzania", Aug. 2005,
http://www.tcra.go.tz/consultative_docs/digitalSwitchOver.pdf
[2] "Technology Trail for BroadcastAsia2007 - Spectrum Fragmentation &
Embryonic Business Models Limit Mobile Broadcast Outlook", The
International Interactive Digital Media & Entertainment and Exhibition
and Conference, 19-22 June 2007, Singapore Expo.
[3] Ministry of information and Communication, South Korea, "A Leap to
Advanced Korea based on IT", IT839 Strategy, 2005.
[4] Alexei Ashikhmin etal, "Design and Development of a Terrestrial
Digital Video Broadcast Demodulation Core: An International
Collaborative Effort", Bell Labs Technical Journal vol.12 part. 2, pp97-
118, 2007
[5] Cover story, "the new world of palm TV", IT Korea Journal, Autumn
2007, vol. 25, pp06-08
[6] European Telecommunications Standards Institute, "Digital Video
Broadcasting (DVB): Framing Structure, Channel Coding and
Modulation for Digital Terrestrial Television," ETSI EN 300 744,
v1.5.1, Nov. 2004.
[7] U. Ladebusch and C. A. Liss, "Terrestrial DVB (DVB-T): A Broadcast
Technology for Stationary Portable and Mobile Use," Proc. IEEE, 94:1
(2006), 183-193.
[8] U. H. Reimers, "DVBÔÇöThe Family of International Standards for
Digital Video Broadcasting," Proc. IEEE, 94:1 (2006), 173-182.
[9] Mobile TV UMTSF/GSMA Joint Work Group, "Mobile TV: The
Groundbreaking Dimension", Final white paper, version 2.20, 30
November 2006.
[10] Sorin Trusca, "US and Japan to Lead Mobile TV Market - Broadcast
Mobile TV will reach revenues of $11.7 billion worldwide by 2011",
Softpedia, Telecoms, 11 July 2006.
[11] H.U. Steen, "The Fragmentation of Standards in Mobile Digital
Broadcast Carriers", International Conference on the Management of
Mobile Business (ICMB 2007), 9-11 July 2007, 11pgs, University of
Oslo, Norway.
[12] "Mobile TV - The Next Big "Killer App" in Wireless?", An executive
overview, 3G Americans Mobile TV white paper, July 2005.
[13] Malaysian Technical Standards Forum Bhd, "Mobile Broadcast TV
Guidelines: General Requirements", MTSFB 003 : 2008, 2008.
[14] E. Kivisaari, S. Luukkainen, "Markets and Strategies for Mobile
Broadcast in Finland", International Symposium on
Telecommunications, September 10-12, Shiraz Iran, pp811-815.
[15] DIGTAG, "Television on a handheld receiver - broadcasting with DVBH",
DVB handbook, 2005.
[16] Shigeki Miyazawa, "Digital terrestrial broadcasting in Japan",
Broadcasting Technology Division, Information and Communication
Policy Bureau, Ministry of Internal Affairs and Communication, Japan,
October 2004.
[17] Eino Kivisaari, "Mobile Broadcast Business Dynamics", Proceedings of
International Conference on Electronic Buisness, Tampere, Finland, 26
Nov-2 Dec. 2006.
[18] Cengiz EVCI, "Prospects of Mobile TV Spectrum: Where we stand
today", NTRA Seminar on Mobile TV/Digital Dividend in MENA,2-3
April 2008, Sahl Hasheesh, Hurghada, EGYPT
[19] PCCW-HKT Telephone Limited, "Response to Consultation Paper
Digital Broadcasting: Mobile Television and Related Issues", 11th May
2007, Hong Kong.
[20] "Spectrum Release Plan for 2007/08 - 2009/10", RSAC Paper 7/2007,
16 May 2007, Office of the Telecommunication Authority, Hong Kong.
[21] Nokia Corporation, "Nokia Mobile Broadcast Solution 3.0,"
http://www.mobiletv.nokia.com/ solutions/mbs/files/mobile_bro
adcast_solution_rel_3_0_introduction_v2.pdf, April 2006
[22] Sunbae Kim, "Comentary by the Autumn edition publisher", IT Korea
Journal, Autumn 2007, vol. 25, pp03.
@article{"International Journal of Business, Human and Social Sciences:63687", author = "Nerey H. Mvungi", title = "Broadcasting to Handheld Devices: The Challenges", abstract = "Digital Video Terrestrial Broadcasting (DVB-T)
allows combining broadcasting, telephone and data services in one
network. It has facilitated mobile TV broadcasting. Mobile TV
broadcasting is dominated by fragmentation of standards in use in
different continents. In Asia T-DMB and ISDB-T are used while
Europe uses mainly DVB-H and in USA it is MediaFLO. Issues of
royalty for developers of these different incompatible technologies,
investments made and differing local conditions shall make it
difficult to agree on a unified standard in a very near future. Despite
this shortcoming, mobile TV has shown very good market potential.
There are a number of challenges that still exist for regulators,
investors and technology developers but the future looks bright.
There is need for mobile telephone operators to cooperate with
content providers and those operating terrestrial digital broadcasting
infrastructure for mutual benefit.", keywords = "Broadcasting to handheld, broadcasting value chain,Digital broadcasting, mobile TV.", volume = "2", number = "12", pages = "1313-6", }
