Analysis of Key Factors for Formation of Strategic Alliances in Liner Shipping Company: Service Quality Perspective on Asia/Europe Route after Global Economic Crisis
Strategic alliances generally mean the cooperation or
collaboration between firms which pursue for a synergy that each
member hopes the benefits from the alliances would be much more
than those from individual efforts. Past researches provide us
sufficient theories and considerations for alliance forming in liner
shipping market. This research reviews important academic journals
for the past decade regarding to the most important reasons to form the
alliances. We would explain the motive of alliances and details of
shipping cooperation in literature review.
The paper also empirically investigates the key service quality
requirements improved through alliances by using quality function
deployment (QFD). Moreover, the research investigates famous
shipping reports, shipping consultant websites and most recent
shipping publications to find out the executive-s viewpoint of several
leading carriers among top 20 to assess current shipping strategic
alliance on Asia/Europe route. These comments provide meaningful
managerial reasons to consider alliance formations and search if there
is any gap between the theories and industrial practice. Analysis of the
empirical investigation and top management-s perspective on current
market situation will contribute us some meaningful managerial
suggestions to evaluate these theories applied to current strategic
alliances.
[1] Agarwal R. and Ergun O., "Network Design and Allocation Mechanisms
for Carrier Alliances in Liner Shipping", Operations Research ,Vol.58, pp.
1726-1742, 2010.
[2] Duru, O., Huang, S.T., Bulut, E. and Yoshida, S., "Multi-layer Quality
Function Deployment (QFD) Approach for Improving the Comprised
Quality Satisfaction under the Agency Problem: A 3D QFD Design for
the Asset Selection Problem in the Shipping Industry", Quality and
Quantity, doi: 10.1007/s11135-011-9653-4, 2011.
[3] Hauser, J. R. and Clausing, D., "The House of Quality", Harvard Business
Review, Vol.66, No.2, pp. 66-73, 1998.
[4] Huang, S.T. and Yoshida S., " Applying Quality Function Deployment to
Enhance the Service Quality of Liner shipping Industry: An Empirical
Study", Proceedings of Asian Logistics Round Table& Conference British
Columbia, Vancouver, 2012
[5] Lu H. A., Cheng J., Lee T. S., ''An Evaluation Of Strategic Alliances in
Liner Shipping-An Empirical Study Of CKYH'', Journal of Marine
Science and Technology, Vol. 14, No. 4, pp. 202-212, 2006.
[6] Mitsuhashi H. and Greve H.R., "A Matching Theory Of Alliance
Formation And Organization Success: Complementarities And
Compatibilities ", Academy of Management Journal, Vol.52, pp. 975-995,
2009.
[7] Midoro R. and Pitto A., "A Critical Evaluation of Strategic Alliances in
Liner Shipping", Maritime Policy and Management: The flagship journal
of international shipping and port research, Vol.27, No. 1, pp. 31-40,
2000.
[8] Slack B. and Comtois C. "Strategic Alliances in the Container Shipping
Industry: a Global Perspective", Maritime Policy and Management: The
flagship journal of international shipping and port research, Vol.29,
No.1, pp. 65-76. 2002.
[9] Song D.W., Panayides P.M. and Wang T.F., "Inter-organisational
Relations in Liner Shipping as a Cooperative Game", Proceedings of the
Eastern Asia Society for Transportation Studies, Vol 3, No 1, pp. 247-262,
2001.
[10] Yoshida S., Yang J. H., Kim K. H., "Network economies of global
alliances in liner shipping: the case of Japanese liner shipping companies",
World Shipping and Port Development, Palgrave Macmillan, New York,
pp. 36-49, 2005.
[1] Agarwal R. and Ergun O., "Network Design and Allocation Mechanisms
for Carrier Alliances in Liner Shipping", Operations Research ,Vol.58, pp.
1726-1742, 2010.
[2] Duru, O., Huang, S.T., Bulut, E. and Yoshida, S., "Multi-layer Quality
Function Deployment (QFD) Approach for Improving the Comprised
Quality Satisfaction under the Agency Problem: A 3D QFD Design for
the Asset Selection Problem in the Shipping Industry", Quality and
Quantity, doi: 10.1007/s11135-011-9653-4, 2011.
[3] Hauser, J. R. and Clausing, D., "The House of Quality", Harvard Business
Review, Vol.66, No.2, pp. 66-73, 1998.
[4] Huang, S.T. and Yoshida S., " Applying Quality Function Deployment to
Enhance the Service Quality of Liner shipping Industry: An Empirical
Study", Proceedings of Asian Logistics Round Table& Conference British
Columbia, Vancouver, 2012
[5] Lu H. A., Cheng J., Lee T. S., ''An Evaluation Of Strategic Alliances in
Liner Shipping-An Empirical Study Of CKYH'', Journal of Marine
Science and Technology, Vol. 14, No. 4, pp. 202-212, 2006.
[6] Mitsuhashi H. and Greve H.R., "A Matching Theory Of Alliance
Formation And Organization Success: Complementarities And
Compatibilities ", Academy of Management Journal, Vol.52, pp. 975-995,
2009.
[7] Midoro R. and Pitto A., "A Critical Evaluation of Strategic Alliances in
Liner Shipping", Maritime Policy and Management: The flagship journal
of international shipping and port research, Vol.27, No. 1, pp. 31-40,
2000.
[8] Slack B. and Comtois C. "Strategic Alliances in the Container Shipping
Industry: a Global Perspective", Maritime Policy and Management: The
flagship journal of international shipping and port research, Vol.29,
No.1, pp. 65-76. 2002.
[9] Song D.W., Panayides P.M. and Wang T.F., "Inter-organisational
Relations in Liner Shipping as a Cooperative Game", Proceedings of the
Eastern Asia Society for Transportation Studies, Vol 3, No 1, pp. 247-262,
2001.
[10] Yoshida S., Yang J. H., Kim K. H., "Network economies of global
alliances in liner shipping: the case of Japanese liner shipping companies",
World Shipping and Port Development, Palgrave Macmillan, New York,
pp. 36-49, 2005.
@article{"International Journal of Business, Human and Social Sciences:64242", author = "Sheng Teng Huang and Shigeru Yoshida", title = "Analysis of Key Factors for Formation of Strategic Alliances in Liner Shipping Company: Service Quality Perspective on Asia/Europe Route after Global Economic Crisis", abstract = "Strategic alliances generally mean the cooperation or
collaboration between firms which pursue for a synergy that each
member hopes the benefits from the alliances would be much more
than those from individual efforts. Past researches provide us
sufficient theories and considerations for alliance forming in liner
shipping market. This research reviews important academic journals
for the past decade regarding to the most important reasons to form the
alliances. We would explain the motive of alliances and details of
shipping cooperation in literature review.
The paper also empirically investigates the key service quality
requirements improved through alliances by using quality function
deployment (QFD). Moreover, the research investigates famous
shipping reports, shipping consultant websites and most recent
shipping publications to find out the executive-s viewpoint of several
leading carriers among top 20 to assess current shipping strategic
alliance on Asia/Europe route. These comments provide meaningful
managerial reasons to consider alliance formations and search if there
is any gap between the theories and industrial practice. Analysis of the
empirical investigation and top management-s perspective on current
market situation will contribute us some meaningful managerial
suggestions to evaluate these theories applied to current strategic
alliances.", keywords = "Liner shipping, Strategic alliances, quality function deployment, service quality.", volume = "7", number = "6", pages = "1865-5", }