An Interactive 3D Experience for the Creation of Personalized Styling
This research proposes an Interactive 3D Experience to
enhance customer value in the fantasy era. As products reach maturity,
they become more similar in the range of functions that they provide.
This leads to competition via reduced retail price and ultimately
reduced profitability. A competitive design method is therefore
needed that can produce higher value products. An Enhanced Value
Experience has been identified that can assist designers to provide
quality products and to give them a unique positioning. On the basis of
this value opportunity, the method of Interactive 3D Experience has
been formulated and applied to the domain of retail furniture. Through
this, customers can create their own personalized styling via the
interactive 3D platform.
[1] R.D. Hisrich, & M.P. Peters, Marketing Decisions for New and Mature
Products, 2nd edn, Prentice-Hall, Upper Saddle River, 1991.
[2] H.Y.K. Lau, K.L. Mak, and M. T. H. Lu, "A virtual design platform for
interactive product design and visualization", Journal of Materials
Processing Technology, vol. 139, pp. 402-407, 2003.
[3] S. M. Noble, D.A. Griffith, and M.G. Weinberger, "Consumer derived
utilitarian value and channel utilization in a multi-channel retail context",
Journal of Business Research, vol. 58, pp.1643-1651, 2005.
[4] L.H. Amato, and R.P. Wilder, "Global competition and global markets:
some empirical results", International Business Review, vol. 13, pp.
401-416, 2004.
[5] G.L. Manning, and B.L. Reece, Selling Today: Creating Customer
Value,Prentice-Hall, Upper Saddle River, 2004.
[6] W.C. Kim, and R. Mauborgne, Blue Ocean Strategy: How to Create
Uncontested Market Space and Make Competition Irrelevant, Harvard
Business School Press, Boston, 2005.
[7] R. Kapoor, "Future as fantasy: forgetting the flaws", Futures, Vol. 33, pp.
161-171, 2001.
[8] B.H. Schmitt, Experiential Marketing: How to Get Customers to Sense,
Feel,Think, Act, and Relate to Your Company and Brands, Free Press,
New York, 1999.
[9] D. LaSalle, and T.A. Britton, Priceless: Turning Ordinary Products into
Extraordinary Experiences, Harvard Business School Press, Boston,
2003.
[10] J. Cagan, and C.M. Vogel, Creating Breakthrough Products: Innovation
from Product Planning to Program Approval, Prentice Hall, Upper
Saddle River, 2002.
[11] M.D. Rosenau, Successful Product Development: Speeding from
Opportunity to Profit, Wiley, New York, 2000.
[12] A. Weinstein, and W.C. Johnson, Designing and Delivering Superior
Customer Value: Concepts, Cases, and Applications, CRC Press LLC,
Boca Raton, 1999.
[13] J.M. Hulbert, N. Capon, and N.F. Piercy, Total Integrated
Marketing:Breaking the Bounds of the Function, Free Press, New York,
2003.
[14] B.J. Pine, and J.H. Gilmore, The Experience Economy: Work is Theatre &
Every Business a Stage, Harvard Business School Press, Boston, 1999.
[15] C. Shaw, Revolutionize Your Customer Experience, Palgrave Macmillan,
New York, 2005.
[16] V. Postrel, The Substance of Style: How the Rise of Aesthetic Value is
Remaking Commerce, Culture, and Consciousness, HarperCollins, New
York, 2003.
[17] M.C. Beardsley, "Aesthetic experience as a three-fold phenomenon",in E.
J. Coleman (ed), Varieties of Aesthetic Experience, University Press of
America, Boston, 1983.
[18] D. Kooijman, "Shop image and interaction: the use of senses in
consumption space", in D. McDonagh et al. (ed), Design and Emotion:
The Experience of Everyday Things, Taylor & Francis, London, 2004.
[19] B. Kahn, "Variety: from the customer-s perspective", in T.H. Ho &C.S.
Tang (ed), Product Variety Management: Research Advances, Kluwer
Academic Publishers, Boston, 1998.
[20] K. Ulrich, T. Randall, M. Fisher, and D. Reibstein, "Managing product
variety", in T.H. Ho & C.S. Tang (ed), Product Variety Management:
Research Advances, Kluwer Academic Publishers, Boston, 1998.
[1] R.D. Hisrich, & M.P. Peters, Marketing Decisions for New and Mature
Products, 2nd edn, Prentice-Hall, Upper Saddle River, 1991.
[2] H.Y.K. Lau, K.L. Mak, and M. T. H. Lu, "A virtual design platform for
interactive product design and visualization", Journal of Materials
Processing Technology, vol. 139, pp. 402-407, 2003.
[3] S. M. Noble, D.A. Griffith, and M.G. Weinberger, "Consumer derived
utilitarian value and channel utilization in a multi-channel retail context",
Journal of Business Research, vol. 58, pp.1643-1651, 2005.
[4] L.H. Amato, and R.P. Wilder, "Global competition and global markets:
some empirical results", International Business Review, vol. 13, pp.
401-416, 2004.
[5] G.L. Manning, and B.L. Reece, Selling Today: Creating Customer
Value,Prentice-Hall, Upper Saddle River, 2004.
[6] W.C. Kim, and R. Mauborgne, Blue Ocean Strategy: How to Create
Uncontested Market Space and Make Competition Irrelevant, Harvard
Business School Press, Boston, 2005.
[7] R. Kapoor, "Future as fantasy: forgetting the flaws", Futures, Vol. 33, pp.
161-171, 2001.
[8] B.H. Schmitt, Experiential Marketing: How to Get Customers to Sense,
Feel,Think, Act, and Relate to Your Company and Brands, Free Press,
New York, 1999.
[9] D. LaSalle, and T.A. Britton, Priceless: Turning Ordinary Products into
Extraordinary Experiences, Harvard Business School Press, Boston,
2003.
[10] J. Cagan, and C.M. Vogel, Creating Breakthrough Products: Innovation
from Product Planning to Program Approval, Prentice Hall, Upper
Saddle River, 2002.
[11] M.D. Rosenau, Successful Product Development: Speeding from
Opportunity to Profit, Wiley, New York, 2000.
[12] A. Weinstein, and W.C. Johnson, Designing and Delivering Superior
Customer Value: Concepts, Cases, and Applications, CRC Press LLC,
Boca Raton, 1999.
[13] J.M. Hulbert, N. Capon, and N.F. Piercy, Total Integrated
Marketing:Breaking the Bounds of the Function, Free Press, New York,
2003.
[14] B.J. Pine, and J.H. Gilmore, The Experience Economy: Work is Theatre &
Every Business a Stage, Harvard Business School Press, Boston, 1999.
[15] C. Shaw, Revolutionize Your Customer Experience, Palgrave Macmillan,
New York, 2005.
[16] V. Postrel, The Substance of Style: How the Rise of Aesthetic Value is
Remaking Commerce, Culture, and Consciousness, HarperCollins, New
York, 2003.
[17] M.C. Beardsley, "Aesthetic experience as a three-fold phenomenon",in E.
J. Coleman (ed), Varieties of Aesthetic Experience, University Press of
America, Boston, 1983.
[18] D. Kooijman, "Shop image and interaction: the use of senses in
consumption space", in D. McDonagh et al. (ed), Design and Emotion:
The Experience of Everyday Things, Taylor & Francis, London, 2004.
[19] B. Kahn, "Variety: from the customer-s perspective", in T.H. Ho &C.S.
Tang (ed), Product Variety Management: Research Advances, Kluwer
Academic Publishers, Boston, 1998.
[20] K. Ulrich, T. Randall, M. Fisher, and D. Reibstein, "Managing product
variety", in T.H. Ho & C.S. Tang (ed), Product Variety Management:
Research Advances, Kluwer Academic Publishers, Boston, 1998.
@article{"International Journal of Business, Human and Social Sciences:58417", author = "Dawei Lin", title = "An Interactive 3D Experience for the Creation of Personalized Styling", abstract = "This research proposes an Interactive 3D Experience to
enhance customer value in the fantasy era. As products reach maturity,
they become more similar in the range of functions that they provide.
This leads to competition via reduced retail price and ultimately
reduced profitability. A competitive design method is therefore
needed that can produce higher value products. An Enhanced Value
Experience has been identified that can assist designers to provide
quality products and to give them a unique positioning. On the basis of
this value opportunity, the method of Interactive 3D Experience has
been formulated and applied to the domain of retail furniture. Through
this, customers can create their own personalized styling via the
interactive 3D platform.", keywords = "Interactive 3D experience, enhanced valueexperience, value opportunity, personalized styling.", volume = "3", number = "6", pages = "978-7", }
