Abstract: Mobile learning (M-learning) is the current technology that is becoming more popular. It uses the current mobile and wireless computing technology to complement the effectiveness of traditional learning process. The objective of this paper is presents a survey from 90 undergraduate students of Universiti Teknologi PETRONAS (UTP), to identify the students- perception on Mlearning. From the results, the students are willing to use M-learning. The acceptance level of the students is high, and the results obtained revealed that the respondents almost accept M-learning as one method of teaching and learning process and also able to improve the educational efficiency by complementing traditional learning in UTP.
Abstract: This paper starts with a critical view of beautiful female images in the mass media being frequently generated by a stereotypical Korean concept of beauty. Several female beauty myths have evolved in Korea during the present decade. Nearly all of them have formed due to a deeply-ingrained androcentric ideology which objectifies women. Mass media causes the public to hold a distorted concept about female beauty. There is a huge gap between women in reality and representative women in the mass media. It is essential to have an unbiased perception of female images presented in the mass media. Due to cosmetic advertisements projecting contemporary images of female beauty to promote products, cosmetics images will be examined in regard to female beauty myths portrayed by the mass media. This paper will analyze features of female beauty myths in Korea and their intrinsic characteristics.
Abstract: The selection of appropriate requirements for product
releases can make a big difference in a product success. The selection
of requirements is done by different requirements prioritization
techniques. These techniques are based on pre-defined and
systematic steps to calculate the requirements relative weight.
Prioritization is complicated by new development settings, shifting
from traditional co-located development to geographically distributed
development. Stakeholders, connected to a project, are distributed all
over the world. These geographically distributions of stakeholders
make it hard to prioritize requirements as each stakeholder have their
own perception and expectations of the requirements in a software
project. This paper discusses limitations of the Analytical Hierarchy
Process with respect to geographically distributed stakeholders-
(GDS) prioritization of requirements. This paper also provides a
solution, in the form of a modified AHP, in order to prioritize
requirements for GDS. We will conduct two experiments in this
paper and will analyze the results in order to discuss AHP limitations
with respect to GDS. The modified AHP variant is also validated in
this paper.
Abstract: This research attempts to explore gaps in Information
Systems (IS) and innovation literatures by developing a model of
Information Technology (IT) capability in enabling innovation. The
research was conducted by using semi-structured interview with six
innovators in business consulting, financial, healthcare and academic
organizations. The interview results suggest four elements of ITenabled
innovation capability which are information (ability to
capture ideas and knowledge), connectivity (ability to bridge
geographical boundary and mobilize human resources),
communication (ability to attain and engage relationships between
human resources) and transformation (ability to change the functions
and process integrations) in defining IT-enabled innovation platform.
The results also suggests innovators- roles and IT capability.
Abstract: Perceptions of quality from both designers and users
perspective have now stretched beyond the traditional usability,
incorporating abstract and subjective concepts. This has led to a shift
in human computer interaction research communities- focus; a shift
that focuses on achieving user experience (UX) by not only fulfilling
conventional usability needs but also those that go beyond them. The
term UX, although widely spread and given significant importance,
lacks consensus in its unified definition. In this paper, we survey
various UX definitions and modeling frameworks and examine them
as the foundation for proposing a UX evolution lifecycle framework
for understanding UX in detail. In the proposed framework we identify
the building blocks of UX and discuss how UX evolves in various
phases. The framework can be used as a tool to understand experience
requirements and evaluate them, resulting in better UX design and
hence improved user satisfaction.
Abstract: The aim of this paper is to know the sociodemographic
and operational-financial determinants of the services
quality perceived by users of the national health services. Through
the use of an inquiry conducted by the Ministry of Health,
comprehending 16.936 interviews in 2006, we intend to find out if
there is any characteristic that determines the 2006 inquiry results.
With the revision of the literature we also want to know if the
operational-financial results have implications in hospitals users-
perception on the quality of the received services. In order to achieve
our main goals we will make use of the regression analysis to find out
the possible dimensions that determine those results.
Abstract: Not all types of mobile phone are successful in entering the market because some types of the mobile phone have a negative perception of user. Therefore, it is important to understand the influence of mobile phone's characteristics in the local user perception. This research investigates the influence of QWERTY mobile phone's forms in the perception of Indonesian user. First, some alternatives of mobile phone-s form are developed based on a certain number of mobile phone's models. At the second stage, some word pairs as design attributes of the mobile phone are chosen to represent the user perception of mobile phone. At the final stage, a survey is conducted to investigate the influence of the developed form alternatives to the user perception. Based on the research, users perceive mobile phone's form with curved top and straight bottom shapes and mobile phone's form with slider and antenna as the most negative form. Meanwhile, mobile phone's form with curved top and bottom shapes and mobile phone-s form without slider and antenna are perceived by the user as the most positive form.
Abstract: Food safety is an important concern for holiday
makers in foreign and unfamiliar tourist destinations. In fact, risk
from food in these tourist destinations has an influence on tourist
perception. This risk can potentially affect physical health and lead to
an inability to pursue planned activities. The objective of this paper
was to compare foreign tourists- demographics including gender, age
and education level, with the level of perceived risk towards food
safety. A total of 222 foreign tourists during their stay at Khao San
Road in Bangkok were used as the sample. Independent- samples ttest,
analysis of variance, and Least Significant Difference or LSD
post hoc test were utilized. The findings revealed that there were few
demographic differences in level of perceived risk among the foreign
tourists. The post hoc test indicated a significant difference among
the old and the young tourists, and between the higher and lower
level of education. Ranks of tourists- perceived risk towards food
safety unveiled some interesting results. Tourists- perceived risk of
food safety in established restaurants can be ranked as i) cleanliness
of dining utensils, ii) sanitation of food preparation area, and iii)
cleanliness of food seasoning and ingredients. Whereas, the tourists-
perceived risk of food safety in street food and drink can be ranked
as i) cleanliness of stalls and pushcarts, ii) cleanliness of food sold,
and iii) personal hygiene of street food hawkers or vendors.
Abstract: This study examines perception of environmental
approach in small and medium-sized enterprises (SMEs) – the
process by which firms integrate environmental concern into
business. Based on a review of the literature, the paper synthesizes
focus on environmental issues with the reflection in a case study in
the Czech Republic. Two themes of corporate environmentalism are
discussed – corporate environmental orientation and corporate
stances toward environmental concerns. It provides theoretical
material on greening organizational culture that is helpful in
understanding the response of contemporary business to
environmental problems. We integrate theoretical predictions with
empirical findings confronted with reality. Scales to measure these
themes are tested in a survey of managers in 229 Czech firms. We
used the process of in-depth questioning. The research question was
derived and answered in the context of the corresponding literature
and conducted research. A case study showed us that environmental
approach is variety different (depending on the size of the firm) in
SMEs sector. The results of the empirical mapping demonstrate
Czech company’s approach to environment and define the problem
areas and pinpoint the main limitation in the expansion of
environmental aspects. We contribute to the debate for recognition of
the particular role of environmental issues in business reality.
Abstract: Road signs are the elements of roads with a lot of
influence in driver-s behavior. So that signals can fulfill its function,
they must overcome visibility and durability requirements,
particularly needed at night, when the coefficient of retroreflection
becomes a decisive factor in ensuring road safety. Accepting that the
visibility of the signage has implications for people-s safety, we
understand the importance to fulfill its function: to foster the highest
standards of service and safety in drivers. The usual conditions of
perception of any sign are determined by: age of the driver, reflective
material, luminosity, vehicle speed and emplacement. In this way,
this paper evaluates the different signals to increase the safety road.
Abstract: The customer satisfaction for textile sector carries
great importance like the customer satisfaction for other sectors
carry. Especially, if it is considered that gaining new customers
create four times more costs than protecting existing customers from
leaving, it can be seen that the customer satisfaction plays a great
role for the firms. In this study the affecting independent variables of
customer satisfaction are chosen as brand image, perceived service
quality and perceived product quality. By these independent
variables, it is investigated that if any differences exist in perception
of customer satisfaction according to the Turkish textile consumers in
the view of gender. In data analysis of this research the SPSS
program is used.
Abstract: The purpose of this study was to explore the
demographic differences of international tourists according to three
main factors, including the value of time, shopping behavior and
shopping motivation. The Chatuchak Weekend Market is known as
one of the biggest weekend markets in the world. Too little academic
studies had been conducted in this area of weekend market, despite its
growth and continuous development. In general, both domestic
visitors and international tourists are attracted to the perception of
cheap and bargaining prices the weekend market. However, systematic
research study can provide reliable understanding of the perception of
the visitors.
This study focused on the group of international tourists who visited
the market and aimed to provide better insights based on the
differences in their demographic factors. Findings indicated that
several differences in value of time, shopping behavior, and shopping
motivation were identified by gender, income and age. Research
implications and directions for further studies were discussed.
Abstract: It is widely acknowledged that there is a shortage of software developers, not only in South Africa, but also worldwide. Despite reports on a gap between industry needs and software education, the gap has mostly been explored in quantitative studies. This paper reports on the qualitative data of a mixed method study of the perceptions of professional software developers regarding what topics they learned from their formal education and the importance of these topics to their actual work. The analysis suggests that there is a gap between industry’s needs and software development education and the following recommendations are made: 1) Real-life projects must be included in students’ education; 2) Soft skills and business skills must be included in curricula; 3) Universities must keep the curriculum up to date; 4) Software development education must be made accessible to a diverse range of students.
Abstract: This paper adopts a notion of expectation-perception
gap of systems users as information systems (IS) failure. Problems
leading to the expectation-perception gap are identified and modelled
as five interrelated discrepancies or gaps throughout the process of
information systems development (ISD). It describes an empirical
study on how systems developers and users perceive the size of each
gap and the extent to which each problematic issue contributes to the
gap. The key to achieving success in ISD is to keep the expectationperception
gap closed by closing all 5 pertaining gaps. The gap model
suggests that most factors in IS failure are related to organizational,
cognitive and social aspects of information systems design.
Organization requirement analysis, being the weakest link of IS
development, is particularly worthy of investigation.
Abstract: Meeting users- requirements is one of predictors of project success. There should be a match between the expectations of the users and the perception of key project personnel with respect to usability and functionality. The aim of this study is to make a comparison of key project personnel-s and potential users- (customer representatives) evaluations of the relative importance of usability and functionality factors in a software design project. Analytical Network Process (ANP) was used to analyze the relative importance of the factors. The results show that navigation and interaction are the most significant factors,andsatisfaction and efficiency are the least important factors for both groups. Further, it can be concluded that having similar orders and scores of usability and functionality factors for both groups shows that key project personnel have captured the expectations and requirements of potential users accurately.
Abstract: As a company competitiveness depends more and more on the relationship with its stakeholders, the topic of companystakeholder fit is becoming increasingly important. This fit affects the extent to which a stakeholder perceives CSR company commitment, values and behaviors and, therefore, stakeholder identification in a company and his/her loyalty to it. Consequently, it is important to measure the alignment or the gap between stakeholder CSR demands, values, preferences and perceptions, and the company CSR disclosed commitment, values and policies. In this paper, in order to assess the company-stakeholder fit about corporate responsibility, an innovative CSR fit positioning matrix is proposed. This matrix is based on the measurement of a company CSR disclosed commitment and stakeholder perceived and required commitment. The matrix is part of a more complex methodology based on Global Reporting Initiative (GRI) indicators, content analysis and stakeholder questionnaires. This methodology provides appropriate indications for helping companies to achieve CSR company-stakeholder fit, by leveraging both CSR commitment and communication. Moreover, it could be used by top management for comparing different companies and stakeholders, and for planning specific CSR strategies, policies and activities.
Abstract: This study aims to explore the differences and
similarities in perceptions of affective climate antecedents at the
workplace (intimacy, flexibility, employment stability, and team)
among Japanese and Thai Generations X and Y. The samples in this
study were Thai and Japanese workers who completed a work
environment questionnaire and provided demographic information.
Generational differences in perceptions (beliefs) of what factors
contribute to affective climate were investigated using t-test analysis.
Mean scores for each antecedent were ranked to determine how each
generation in each group prioritized the importance of all affective
climate antecedents. Japanese Generation Y perceived the importance
of employment stability for affective climate of their workplaces to be
significantly higher than did Japanese Generation X. Thai Generation
Y considered flexibility with a higher priority than did Thai
Generation X. Intimacy was perceived as highly important across
generations and countries in regard to affective climate. Results
suggest that managers should design workplaces for a mixture of
diverse generations, resulting in a better affective climate. Differences
in the importance of antecedents for affective climate among
Generations X and Y in two countries were clarified. In addition,
different preferences regarding work environment across Japanese
Generations X and Y and Thai Generations X and Y were discussed.
Abstract: The main purpose of this study is to analyze the
relationship of leisure agriculture park visitors on tourist destination
image, environmental perception, travel experiences and revisiting
willingness. This study used questionnaires to Xinshe leisure
agriculture park visitors- targeted convenience sampling manner total
of 636 valid questionnaires. Valid questionnaires by descriptive
statistics, correlation analysis and multiple regression analysis, the
study found that: 1. The agricultural park visitors- correlations exist
between the destination image, perception of the environment, tourism
experience and revisiting willingness. 2."Excellent facilities and
services", "space atmosphere comfortable" and "the spacious paternity
outdoor space" imagery, of visitors- "revisiting willingness predict. 3.
Visitors- in leisure agriculture park "environmental perception" and
"travel experience, future revisiting willingness predict. According to
the analysis of the results, the study not only operate on the
recommendations of the leisure farm owners also provide follow-up
study direction for future researchers.
Abstract: Retinal vascularity assessment plays an important role in diagnosis of ophthalmic pathologies. The employment of digital images for this purpose makes possible a computerized approach and has motivated development of many methods for automated vascular tree segmentation. Metrics based on contingency tables for binary classification have been widely used for evaluating performance of these algorithms and, concretely, the accuracy has been mostly used as measure of global performance in this topic. However, this metric shows very poor matching with human perception as well as other notable deficiencies. Here, a new similarity function for measuring quality of retinal vessel segmentations is proposed. This similarity function is based on characterizing the vascular tree as a connected structure with a measurable area and length. Tests made indicate that this new approach shows better behaviour than the current one does. Generalizing, this concept of measuring descriptive properties may be used for designing functions for measuring more successfully segmentation quality of other complex structures.
Abstract: The paper is intended to declare and apply ethics, i. e.
moral principles, rules in marketing environment. Ethical behavior of
selected pharmaceutical companies in the Slovak Republic is the
object of our research. The aim of our research is to determine
perception of ethical behavior of the pharmaceutical industry in
Slovakia by the medicine representatives in comparison with the
assessment of doctors and patients. The experimental sample
included 90 participants who were divided into three groups:
medicine representatives of the pharmaceutical companies (N=30),
doctors (N=30) and patients (N=30). The research method was a
Questionnaire of ethical behavior, created by us, that describes
individual areas included in the Code of ethics of the pharmaceutical
industry in Slovakia. The results showed influence of professional
status on ethical behavior perception, not gender. Higher perception
was indicated at patients rather than doctors and medicine
representatives.