Abstract: This research paper aims to identify travel motivation by push and pull factors that affected decision making of international tourists in selecting Thailand as their destination choice. A total of 200 international tourists who traveled to Thailand during January and February, 2014 were used as the sample in this study. A questionnaire was employed as a tool in collecting the data, conducted in Bangkok. The list consisted of 30 attributes representing both psychological factors as “push- based factors” and destination factors as “pull-based factors”. Mean and standard deviation were used in order to find the top ten travel motives that were important determinants in the respondents’ decision making process to select Thailand as their destination choice. The finding revealed the top ten travel motivations influencing international tourists to select Thailand as their destination choice included [i] getting experience in foreign land; [ii] Thai food; [iii] learning new culture; [iv] relaxing in foreign land; [v] wanting to learn new things; [vi] being interested in Thai culture, and traditional markets; [vii] escaping from same daily life; [viii] enjoying activities; [ix] adventure; and [x] good weather. Classification of push- based and pull- based motives suggested that getting experience in foreign land was the most important push motive for international tourists to travel, while Thai food portrayed its highest significance as pull motive. Discussion and suggestions were also made for tourism industry of Thailand.
Abstract: There has been considerable growth in the issue of
food & beverage safety in Thailand. This is important because the
level of satisfaction in food & beverage safety has impacts on travel
decision made by foreign tourists. Therefore, this paper was aimed to
test if there is any significant gender effect in the level of satisfaction
of food & beverage safety made by foreign tourists in Thailand. In
addition, this paper utilized the Chi Square test of independent to test
if there was an association between gender and sickness because of
food and if there was an association between gender and the
perception of food safety standard. During January to June, 2012, a
total of 400 foreign tourist respondents, 200 male as well as 200
female foreign tourists, were interviewed at the departure lounge at
Suvarnabhumi airport, Thailand. The findings revealed the
astonishing result that there was no significant effect of gender. Also,
there was no significant difference in the association between gender
and being sick because of food as well as the association between
gender and the perception on the standard of food safety during their
trip in Thailand.
Abstract: Food safety is an important concern for holiday
makers in foreign and unfamiliar tourist destinations. In fact, risk
from food in these tourist destinations has an influence on tourist
perception. This risk can potentially affect physical health and lead to
an inability to pursue planned activities. The objective of this paper
was to compare foreign tourists- demographics including gender, age
and education level, with the level of perceived risk towards food
safety. A total of 222 foreign tourists during their stay at Khao San
Road in Bangkok were used as the sample. Independent- samples ttest,
analysis of variance, and Least Significant Difference or LSD
post hoc test were utilized. The findings revealed that there were few
demographic differences in level of perceived risk among the foreign
tourists. The post hoc test indicated a significant difference among
the old and the young tourists, and between the higher and lower
level of education. Ranks of tourists- perceived risk towards food
safety unveiled some interesting results. Tourists- perceived risk of
food safety in established restaurants can be ranked as i) cleanliness
of dining utensils, ii) sanitation of food preparation area, and iii)
cleanliness of food seasoning and ingredients. Whereas, the tourists-
perceived risk of food safety in street food and drink can be ranked
as i) cleanliness of stalls and pushcarts, ii) cleanliness of food sold,
and iii) personal hygiene of street food hawkers or vendors.
Abstract: Culinary culture differences can cause health
problems for international tourists in Thailand. This paper drew upon
data collected from an international tourist survey conducted in
Bangkok, Thailand during summer of 2012. Summer is the period
that a variety food safety issues and incidents are often publicized in
Thailand. The survey targeted European Union tourists- concerns
toward a variety of food safety issues that they encountered during
their trip in Thailand. A total of 400 respondents were elicited as data
input for t-test, and one way ANOVA test. The findings revealed an
astonishing result that up to 46.5 percent of respondents were sick at
least one time or more in Thailand. However, the majority of
respondents trusted that the Thai hotel and Thai restaurants would
ensure food safety, but they did not trust street vendors to ensure food
safety. The level of food safety concern can be ranked from most
concern to least concern by using the value of mean scores as
follows: 1) artificial coloring, 2) use of preservatives, 3) antibiotics,
4) growth hormones, 5) chemical residues, and 6) bacterial
contamination. The overall mean score for level of concerns was
3.493 with standard deviation of 1.677 which did not indicate a very
high level of concern. In addition, the result for t-test and one way
ANOVA test revealed that there was not much effect from the
demographic differences to level of food safety concerns.